Nickelodeon Australia Names Recipients of Kids' Choice Awards 2020 'Local Legends' Award

Update (12/3) - In response to the COVID-19 (aka coronavirus) outbreak, Nickelodeon has regretfully decided to postpone Kids' Choice Awards 2020 until a later date. The latest information can be found here.

A Special Surprise For Local Legend Jack Berne, 11-Year-Old Who Raised $1.6M For Struggling Farmers

It’s people like this that really restore our faith in humanity – and so it’s hard to believe that this little hero is only 11-years-old!
Jack Berne became a local legend in Australia after he helped design a fundraising campaign to raise money for our struggling farmers.

The initiative is called ‘Fiver for a Farmer’ and Jack started it back in 2018 at his school in the Northern Beaches after hearing just tough life had been for Aussie farmers following an intense drought.

11-year-old Jack told Kyle and Jackie O this morning that he heard about the drought at school and he couldn’t believe how badly it had impacted hardworking Australians. And so he decided to step up and help out.

“I was watching a video on the drought at school and I just kind of went home and was like, ‘Wait, what’s a drought? What’s all this about?’,” Jack told us this morning.

“So I like started writing an email with this idea to just dress up like a farmer and bring in five dollars and it just all came together.”

Jack managed to get everyone at school to dress up as a farmer for the day and bring in a $5 donation.

After an incredible effort, Jack has managed to raise a whopping $1.6 million (AUS) to support farmers across Australia who have been suffering throughout the drought. What a little legend!

Since starting his incredible initiative, Jack has won a Kids' Choice Award for being a local legend!

And KIIS 1065 Sydney wanted to make sure that he gets to be there at the awards ceremony in LA next month so that he can accept this incredible award!

KIIS 1065 Sydney spoke with their friends at Nickelodeon and managed to pull some strings to fly both Jack and his mum over to LA for the Kids' Choice Awards 2020 on March 22!

After hearing Jack’s incredible story, they hooked him up with the best of the best, providing five nights’ accommodation in LA and an invite to all the exclusive events happening around the Nickelodeon Kids' Choice Awards, including SlimeFest!

It’s safe to say that Jack was completely over-the-moon! Of course, he made sure to check with his mum first to make sure it was okay to accept the trip! What a sweetheart!

A massive thanks to Nickelodeon and the slimiest awards show on the planet for helping KIIS 1065 Sydney make this happen for Aussie legend Jack Berne!

Hear the full giveback in the podcast below!


Jack is one of five recipients of Nickelodeon's Local Legends Kids' Choice Award:

Danzal Baker (Baker Boy)
Born in Darwin and raised in the remote Northern Territory communities of Milingimbi and Maningrida, Danzal Baker (aka Baker Boy) is one of the freshest new hip-hop talents to emerge from Australia.

Danzal, a proud indigenous musician, raps in both English and the Yolngu Matha language, paying tribute to his Arnhem Land family. By doing this he hopes to inspire younger generations to embrace their culture and become leaders in their communities.

“Music is the best meditjin (medicine), it brings everyone together, makes you want to dance, love, laugh, vibe and feel and I wrote Meditjin with just that in mind. It’s about making people feel the music and expressing themselves”, says Danzal.

Jack Berne
Jack is the 11-year-old founder of Fiver for a Farmer, a fundraising campaign which captivated the nation when it began in 2018. After learning about the drought at school, Jack, from the Northern Beaches of Sydney, went from caring about it to taking action, asking his classmates to dress up as farmers and donate $5 to the cause. The contentious primary school student then went on to borrow his mum’s laptop and send emails out to media outlets asking for their help to spread the word about the campaign and generate much needed funds. He hit his first goal of $100,000 in less than a week and has since raised over $1.6 million for Australia’s struggling farming communities.

"If we can't grow from our own backyard, we need to do something about it. We are the future and we have to take care of this world”, says Jack

Molly Steer
11-year-old Molly is the founder of the Straw No More, an action-led campaign which encourages schools across Australia to stop using single-use plastic straws in their tuckshops and canteens.

Molly’s inspiration came after watching a movie called A Plastic Ocean, where she first discovered that plastic can end up in the ocean where it hurts marine life. She immediately started to think of ways to help eradicate single use plastic from the schoolyard.

“I started thinking about ways I could help the sea animals. I decided to ask my School Principal if we could stop using plastic straws at our school tuckshop. Then other schools in the area found out about it, and they wanted to join in too. We’ve had schools from all over Australia get in touch to say they are interested. We’ve even had people from South Korea, New Zealand, England and America contact us! Each day, we have more people saying they want to get involved. Even some cafe’s around Cairns are taking the StrawNoMore pledge!” says Molly.

Jacinda Ardern
Jacinda Ardern, the 40th Prime Minister of New Zealand, is both the world’s youngest female head of government and first world leader to bring her child to the United Nations general assembly. Putting the needs of both her own child and the children of New Zealand first, Jacinda continues to remain committed to ending child poverty and making her country the best place in the world to be a child. Her compassion, integrity, relatability and efforts to empower kids to share their points of view on the future of New Zealand, makes Jacinda the perfect recipient of Nickelodeon’s Honorary Local Legend Award.

Celeste Barber
Celeste is an Australian actor, writer, and comedian who recently raised over $51 million for the NSW Rural Fire Service and Brigades Donations Fund via a Facebook fundraiser, sharing the link on her social channels, with a reach of over 1.3 million. In between gathering supplies for displaced Australians and thanking people around the globe for their donations, Celeste showed the personal heartache as her extended family came close to losing their home.

Celeste’s Facebook fundraiser broke the record for the largest ever fundraising effort on the social platform globally. The money raised will help fund the RFS in their efforts to eliminate the devastating bushfires that have been ravaging Australia for months.

A massive congratulations to all Nickelodeon's KCA 2020 Local Legends!

Viewers in Australia and New Zealand can now vote for their favourites across the worlds of film, television, music, pop culture, animation and more at kca.nick.com.au!

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From The Morning Show:

Jack Berne’s Fiver for a Farmer campaign raises $1.6 million for farmers in need

Jack Berne is the 11-year-old schoolboy who made headlines after launching his Fiver for a Farmer initiative.

The rule were easy - come to school dressed as a farmer, and hand in your $5 donation, all in aid of our drought-affected communities.

But news of the simple idea started a nationwide trend - and Jack’s first fiver quickly grew to a staggering $1.6 million.

“I was watching a video about the drought, and I had never heard anything about a drought,” Berne said.

“Water always comes from the tap, but not out there. It was totally different.

“I started researching and decided I should do something about this. So Fiver for a Farmer was my idea, and I sent an email to radio stations and all sorts of things, and it went from there.”

Going global
In January, Jack was awarded an Australia Day award for Outstanding Community Service - and now he’s been awarded Nickelodeon’s Kids Choice Local Legend.

He’s also preparing for his US debut - having filmed an episode of Little Big Shots with Melissa McCarthy.

“It was such a great experience, and Melissa McCarthy is the nicest person in the world,” Berne said.

“It was amazing, and everyone there was really nice and it was super fun.

“It was really cool to see what the other kids do as well. I met so many cool people who do so many amazing things, and I was really happy to be on the show.”

For more details on Fiver for a Farmer, click here - and find out more about Nickelodeon’s Kids Choice Awards here.

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From 4BC:

Ben Fordham stops coronavirus from destroying 11yo’s ‘trip of a lifetime’

Ben Fordham has helped save Fiver for a Farmer founder Jack Berne’s dream trip from being ripped away from him due to coronavirus fears.

The 11-year-old has raised over a million dollars for drought-stricken farmers and recently won Nickelodeon’s ‘Local Legend’ award.

Nickelodeon agreed to fly Jack and his Mum to Los Angeles for the Kid’s Choice Awards and pay for five nights accommodation.

But due to coronavirus fears, Nickelodeon reneged on the deal refusing to fly Jack over, after his mother had already purchased two extra tickets so the whole family could visit Disneyland.

Ben Fordham has reached out to the TV network and managed to save Jack’s trip, with Nickelodeon agreeing to honour the original prize.

Ben says it’s the right decision.

“The Kid’s Choice Awards will most likely be scaled back in some way and may involve a limited studio audience.

“But the main thing is Jack and his family still get to go on the trip of a lifetime and they get to go to Disneyland.”



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More Nick: Nickelodeon Kids' Choice Awards 2020 International Nominees and Airdates!

Originally published: Tuesday, February 25, 2020.

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Donatello From 'Teenage Mutant Ninja Turtles' Stars In Direct Line's New '#OutHeroed' Campaign

UK insurance company Direct Line has launched its new advertising campaign featuring three major licensed properties – Donatello from Teenage Mutant Ninja Turtles, RoboCop, and Bumblebee from the Transformers franchise!

Each character is the star of their own advert, all of which premiered simultaneously at 21:15 on Friday 6th March 2020. In a world-first TV and VOD ad break takeover, the spots appeared across ITV, Channel 4 and Sky. The launch moment alone was expected to reach 7.5 million people.

The deals were managed and negotiated by Born Licensing, the licensing agent for MGM, ViacomCBS Networks (formally Viacom International Media Networks/VIMN) and Hasbro.

The Donatello spot shows the tech-savvy turtle in CGI form, skateboarding his way to a plumbing emergency only to discover that Direct Line has beat him to it. Direct Line’s depiction of the pizza-loving amphibian was created based on the classic "retro" concept for the Teenage Mutant Ninja Turtles, which first hit the small screen in 1987.



There's been an emergency! Will Donatello make it in time or will he be #OutHeroed?
Bumblebee, meanwhile, is involved in an action-packed journey from an auction house to a minor car accident where he learns that Direct Line has already sent a taxi to the scene. Finally, RoboCop finds himself negotiating his way through city streets on a motorbike to an office space, but he too finds out that Direct Line has beaten him to save the day by replacing stolen laptops.



Stand down Bumblebee, we're on it.



RoboCop might have been #OutHeroed, but will you? Try to spot the 4 cult quotes.
“We’re thrilled to share this brilliant example of how powerful characters can be in advertising,” said David Born, director of Born Licensing. “Each of these characters are instantly recognisable and adored by generations of fans. Teamed with the talented creative team at Saatchi & Saatchi London, an Oscar nominated director and best in class postproduction, the result has an amazingly cinematic feel which will no doubt have viewers wanting to watch the adverts again and again.”

Wendy Moores, head of marketing at Direct Line, added: “Our customers know that the second anything goes wrong, we will leap into action and have them covered.

“Our new campaign suggests that we are so good at doing this that we’re even better problem solvers than some of the world’s best and most loved heroes, to ensure we stay ahead of the insurance pack.”

The campaign consists of 3 x 60” adverts along with cut downs and will be supported by out of home placement on billboards, buses and bus stops. Other campaign material featuring the characters includes print, social media, online, radio, home page takeovers and other activity to be announced.

Donatello is no stranger to starring in commercials, having previously being featured in Virgin Media's fibre advertisement in 2017 (created by Bartle Bogle Hegarty London) alongside Usain Bolt, Iron Lord Hunter and Southampton FC.

Donnie, RoboCop and Bumblebee takeover from Winston "The Wolf" Wolfe. Portrayed by Harvey Keitel, Wolfe – of Pulp Fiction fame – first joined Direct Line in 2014, marking a new positioning for the brand as the ultimate "fixer" for people with Direct Line insurance.

From campaign:

Direct Line says goodbye to Winston Wolfe

Wolfe has been replaced by RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee of the Transformers.

After a long and chequered career as Hollywood’s sharp-tongued problem-solver, Winston "The Wolf" Wolfe is finally retiring as the face of Direct Line.

Portrayed by Harvey Keitel, Wolfe – of Pulp Fiction fame – first joined Direct Line in 2014, marking a new positioning for the brand as the ultimate "fixer" for people with Direct Line insurance.

The first ad narrowly escaped a ban from the Advertising Standards Authority due to complaints that it was "misleading". That said, Mark Evans, marketing director, marketing and digital, at Direct Line, claimed the brand’s marketing team was left "in awe" of the idea when it was first pitched by Saatchi & Saatchi, which was appointed to the business that same year.

Wolfe’s highlights include 2015’s "Hens", "Cocoa" and, most recently, "Tracey on ice" last year.

In his place, Direct Line has launched a campaign starring RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from Transformers.

Created by Saatchi & Saatchi London with VFX and character animation by The Mill, "We’re on it" follows the Hollywood heroes as they skate, accelerate and (in the case of Bumblebee) jump over a moving train in an attempt to help people in need. Things take an anticlimactic turn, however, when each character finds they’ve been bettered by a Direct Line employee.

Launched alongside social media, out-of-home and radio activity, as well as a partnership with Twitter via the hashtag #outheroed, the work was created by Will Brookwell and Will Helm, and directed by Bryan Buckley through Hungry Man. Media is handled by MediaCom.

This marks the first time Direct Line has brought all of its personal and business product lines together for a campaign. It is set to make its TV debut at 9:15pm tonight (Friday) across ITV, Channel 4 and Sky simultaneously, with a predicted reach of 7.5 million people for the launch.

"Wolfe’s campaign has been hugely successful and still continues to be, but we have to make sure that we're future-proofing ourselves," Wendy Moores, head of marketing at Direct Line, told Campaign.

"The world's changing, insurance is changing and we need to make sure that we've got creative material that's fit and ready to stand the tests of time. We could have continued with Winston for a number of years to come, but we would rather make that decision now than get to a stage where we have to make a change."

Direct Line isn’t the first brand to enlist TV characters from decades past. In 2016, Halifax (and Adam & Eve/DDB) began providing "entertaining advice" to personalities including Top Cat, Fred and Wilma from The Flintstones, the cast of Scooby-Doo and even Dorothy and the gang from The Wizard of Oz, with visual effects also provided by The Mill.

Moores said: "The difference between this campaign and what Halifax released is that you cannot retell the story without talking about the brand. These are proper brand ads and we're using the proposition to help with brand comprehension, whereas none of us can quite remember whether those ads were Halifax or Nationwide.

"We can remember the characters, but we can't remember the products or anything about what they were trying to say about that brand, and so they were properly borrowing on the equity of pop culture."

In 2017, Donatello made a cameo in Virgin Media’s "This is Virgin fibre" spot (created by Bartle Bogle Hegarty London) alongside Usain Bolt, Iron Lord Hunter and Southampton FC.

However, Direct Line’s depiction of the pizza-loving amphibian was created based on the classic concept for the Teenage Mutant Ninja Turtles, which first hit the small screen in 1987.

Frankie Goodwin, creative director at Saatchi & Saatchi, said: "The Mill did justice to a character [Bumblebee] that was literally a tennis ball on a stick when we were on set. Donatello was a strange short man in a pair of green tights. It's very easy to write 'Transformer dude' in the script, but bringing that to life to the same quality as what people know and love is a leap of faith.

"It has been wonderful to design Donnie with Viacom Nickelodeon based on the original characters and we've heard early comments that we've revived the childhood turtles that people really loved."

While Goodwin claims that there is a wealth of characters the campaign may choose to adopt moving forward, Donnie, Bumblebee and RoboCop are expected to feature in the campaign for the next 12 months.

Sarah Jenkins, managing director of Saatchi & Saatchi London, added: "There's so much joy in the scalability and the longevity of the idea that no-one is better than Direct Line – not even superheroes. We don't need to show a superhero to use that idea."

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From License Global:

Exclusive: Breaking Down the Direct Line Ad Spots with Donatello, Bumblebee and RoboCop

Born Licensing, Nickelodeon and MGM shine a light on how TV ad campaigns represent an exciting new future for licensing.

On Friday, March 6, a new U.K. ad campaign swept the nation’s screens. Starring some of the world’s most iconic heroes - RoboCop, Donatello (the Teenage Mutant Ninja Turtle) and Bumblebee (the Transformer) – the Direct Line ad spots called “We’re On It” marks a new brand identity for the insurance company and acts as a successor to the licensed campaign featuring Harvey Keitel as Winston Wolfe, first shown in 2014.

Speaking with Born Licensing ­– the agency behind the licensed campaign – and the licensors involved, License Global gains exclusive insight into how licensing is playing an increasingly bigger part in the U.K. advertising industry.

How Licensing Can Enhance Brand Messaging

Directed by two-time Oscar nominee Bryan Buckley, ­named “King of the Super Bowl” by The New York Times after directing 50 half-time commercials, this new campaign was designed to complement a brand identity refresh for Direct Line, before making its way onto televisions, cinema screens and beyond during its big launch. So, how does such a significant campaign call for the world’s greatest heroes?

“Our customers know that the second anything goes wrong, we will leap into action and have them covered,” says Wendy Moores, head, marketing, Direct Line. “Our new campaign suggests that we are so good at doing this that we’re even better problem solvers than some of the world’s best and most loved heroes, to ensure we stay ahead of the insurance pack.”

“Direct Line’s new campaign is all about positioning themselves as the fastest and most efficient problem solvers,” says David Born, director, Born Licensing. “To demonstrate this, they wanted to leverage some of the world’s most well-known characters who are famous for being heroes, solving problems and saving the day. By showing these heroic characters getting beaten by Direct Line, the advertiser is highlighting how great their service is in an entertaining and engaging way.”

“Advertising history isn’t easily achieved,” adds Buckley, “unless you have Bumblebee clearing the path, Donatello at your side and RoboCop watching your back.”

How to Capture Multi-Generational TV Viewers with Characters

The kids who grew up with Donatello, Bumblebee and RoboCop are today’s insurance customers, a demographic proven to engage with nostalgia properties. Bring those properties into the home with an attention-grabbing campaign, and the effect is more powerful than straight promotional materials.

“Direct Line has done a brilliant job at tapping into three generationally loved characters: Donatello, Bumblebee and RoboCop,” says Born. “All three characters first appeared in the 1980s, and since then, have each captured our attention through films, home entertainment, gaming and consumer products. Nostalgia will certainly play a part in these adverts, as a lot of consumers who grew up in the 1980s and engaged with the brands early on are now making choices about insurance providers. However, thanks to the ongoing activity surrounding each property, newer generations will engage with the Direct Line campaign, too.”

After seeing huge success with Born Licensing’s previous campaign with Money Supermarket – which featured “Masters of the Universe” characters He-Man and Skeletor ­– the new “We’re On It” campaign is expected to reach 7.5 million views from the launch moment alone, eventually reaching 77 percent of U.K. adults after two weeks and 91 percent after four weeks.

The Consumer Appeal of Characters in Ad Campaign.

According to reports from Newcastle University, characters are more powerful in advertisement, hold more purchase intent than celebrities and are seen as more trustworthy across wider consumer perception. So, how do these characters fit in with campaigns, and how can licensing characters bolster the properties’ brand awareness?

“‘RoboCop’ is a satirical sci-fi thriller known for explosive action and smart-mouthed one-liners, celebrated by fans and critics since its first debut in 1987,” says Robert Marick, executive vice president, global consumer products and experiences, MGM. “Four films later and a fifth instalment in development, the ‘RoboCop’ franchise continues to sit in the center of the pop-culture zeitgeist and delight fans with his ‘do good’ attitude. From consumer products, to interactive games and licensed media, the lead character resonates with fans young and old. This campaign definitely provides our consumers opportunity to engage with the property every day through its linear television campaign, social media overlay and outdoor signage. The campaign and the RoboCop character will be everywhere.”

“Donatello is a universally recognized ‘hero-in-a-half-shell’ and a much-loved character who has cross-generational appeal,” says Venetia Davie, vice president, consumer products, ViacomCBS Networks, U.K. and Ireland. “He’s known for being the smartest and most tech savvy of the turtles with an intuitive ability to understand how things work, from computer robotics and rocket propulsion systems to lights in the fridge, he’s the perfect choice for this action-packed campaign. We know that when Donatello appears in the Direct Line campaign it will grab consumers’ attention, no matter their age. Whilst we know that the parents are the ones purchasing insurance for their cars, homes and businesses, the ad is designed to be entertaining for children as well.”

As licensing evolves and the industry finds new avenues of revenue, creativity, awareness and engagement with consumers, nostalgia and brand perception are just a few of the factors attached to TV advertising. But what can innovative advertising do to support the industry and provide a viable option for licensors looking to bolster brands?

“As traditional areas of licensing become more challenging, licensors are looking at new ways to engage with audiences,” adds Born. “Lending their characters to advertisers like Direct Line allows them to reach a broad audience in a new and different way. Using this campaign as an example, British audiences will engage with Donatello, Bumblebee and RoboCop across television, radio, on public transport, on a billboard, on social media, in the newspaper and in a number of other ways. In addition to reaching new audiences, licensing their IP in advertising campaigns opens up a new revenue stream that can help support their business. We expect a campaign of this level to start a nationwide conversation about the characters, and it wouldn’t surprise us if consumer products relating to those characters experienced a spike in sales. We’ve seen that happen with previous characters featured in advertising campaigns.”

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More Nick: Geocaching HQ Launches Bonus Total Turtle Power 'Rise of the TMNT' Trackable!

Additional source: Licensing Source.

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ViacomCBS Networks GSA Appoints Katharina Rickers As Director, Advanced Marketing Solutions

ViacomCBS Networks GSA (Germany, Switzerland and Austria) has appointed Katharina Rickers as the Director of its Advanced Marketing Solutions team, effective immediately. Based in Berlin, Rickers' focus will be on ViacomCBS Networks GSA's strategic marketing partnerships and cross-platform brand staging for the target groups of children, teenagers and young adults across all linear and digital channels as well as events of the Nickelodeon, MTV and Comedy Central brands, in cooperation with ViacomCBS GSA's brand teams and sales partners such as Visoon and Goldbach. Rickers, who comes from Weber Shandwick, reports to Till Weidemüller, Deputy GM, VP Finance & Ad Sales at ViacomCBS Networks GSA.

Official ViacomCBS Networks GSA press release:

ViacomCBS Networks GSA baut Advanced Marketing Solutions mit Katharina Rickers auf

Berlin, 05. März 2020 – ViacomCBS Networks GSA baut mit Katharina Rickers interne Kompetenz in den Bereichen Branded Content und crossmediale Markenpartnerschaften auf. Die 38-Jährige wird ab sofort als Director Advanced Marketing Solutions in Berlin den neuen Geschäftsbereich in enger Zusammenarbeit mit den Markenteams und Sales-Partnern wie Visoon und Goldbach führen.

Im Mittelpunkt stehen dabei strategische Marketingpartnerschaften und plattformübergreifende Markeninszenierungen für die Zielgruppen Kinder, Jugendliche und junge Erwachsene über alle linearen und digitalen Kanäle sowie Events der Marken MTV, Nickelodeon und Comedy Central. Katharina Rickers berichtet in ihrer Rolle an Till Weidemüller, Deputy GM, VP Finance & Ad Sales bei ViacomCBS Networks GSA.

Rickers kommt von Weber Shandwick, wo sie als Associate Director Digital standortübergreifend die Digitalabteilung von Weber Shandwick Germany verantwortete. Zuvor war sie mehrere Jahre in der EndemolShine Group unter anderem für den Ausbau der internationalen Digitalagentur und Produktionsfirma EndemolShine Beyond in acht Territorien zuständig. Bei ihren vergangenen Stationen betreute sie Konzeption und Umsetzung von Digitalmarken wie Awesomeness TV ebenso wie die Entwicklung von Content-Strategien und Branded Entertainment für Kunden wie Coca-Cola, L’OREAL, Pizza Hut, ASOS und Warner Music.

„Mit MTV, Nickelodeon und Comedy Central erreichen wir sehr erfolgreich junge Zielgruppen und bieten mit unseren Inhalten zahlreiche Möglichkeiten für plattformübergreifende, authentische Markeninszenierungen“, so Mark Specht, General Manager & Executive Vice President ViacomCBS Networks CEE & GSA. „Katharina Rickers bringt genau die richtige Expertise mit, um unsere Anstrengungen im Bereich Branded Entertainment in Deutschland, Österreich und der Schweiz zusammenzuführen und bedeutend zu verstärken.“

Über ViacomCBS Networks GSA:

ViacomCBS Networks GSA ist Teil des globalen Medienunternehmens ViacomCBS und agiert in den deutschsprachigen Märkten Deutschland, Österreich und Schweiz.

Mit MTV, Comedy Central, Nickelodeon und anderen bekannten Entertainment-Marken bietet ViacomCBS Networks GSA vielfältige TV- und Onlineangebote für die Zielgruppen Kinder, Familie, Jugendliche und Erwachsene an. Insgesamt erreicht das TV-Angebot von ViacomCBS Networks GSA in Deutschland, Österreich und der Schweiz mehr als 40 Millionen Haushalte. Dazu kommt die starke Entwicklung unserer Marken und unser Partnerschaften in den Bereichen Consumer Products und Recreation: Unsere Marken sind erlebbar auf Events, als Lizenzprodukte und in Freizeitparks.

Für mehr aktuelle Informationen zu ViacomCBS Networks GSA und unseren Marken folgen Sie uns auf twitter.com/vimngermany, facebook.com/viacomcbsgsa oder besuchen Sie unsere Webseite unter viacom.de.

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Via Cision.

From DWDL.de:

Viacom verpflichtet Rickers für Marketingpartnerschaften

ViacomCBS will hierzulande strategische Marketingpartnerschaften und plattformübergreifende Inszenierungen von Marken vorantreiben. Dafür hat das Unternehmen jetzt Katharina Rickers verpflichtet, die den neuen Geschäftsbereich führen wird.

ViacomCBS Networks GSA verpflichtet Katharina Rickers, um mit ihr die interne Kompetenz in den Bereichen Branded Content und crossmediale Markenpartnerschaften aufzubauen. Die 38-Jährige wird ab sofort als Director Advanced Marketing Solutions in Berlin den neuen Geschäftsbereich in Zusammenarbeit mit den Markenteams und Sales-Partnern wie Visoon und Goldbach führen, teilte das Unternehmen mit.

Im Mittelpunkt stehen dabei strategische Marketingpartnerschaften und plattformübergreifende Markeninszenierungen für die Zielgruppen Kinder, Jugendliche und junge Erwachsene über alle linearen und digitalen Kanäle sowie Events der Marken MTV, Nickelodeon und Comedy Central. Katharina Rickers, die von Weber Shandwick kommt, berichtet in ihrer Rolle an Till Weidemüller, Deputy GM, VP Finance & Ad Sales bei ViacomCBS Networks.

Mark Specht, General Manager & Executive Vice President ViacomCBS Networks CEE & GSA: "Katharina Rickers bringt genau die richtige Expertise mit, um unsere Anstrengungen im Bereich Branded Entertainment in Deutschland, Österreich und der Schweiz zusammenzuführen und bedeutend zu verstärken."

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From Horizont:

Katharina Rickers ist neue Director Advanced Marketing Solutions

ViacomCBS Networks GSA baut mehr Kompetenz für Branded Content und crossmediale Markenpartnerschaften auf. Katharina Rickers ist bei dem Unternehmen neue Director Advanced Marketing Solutions. Sie soll das neue Geschäftsfeld in enger Abstimmung mit den Markenteams und Sales-Partnern wie Visoon und Goldbach führen.

ViacomCBS Networks GSA verfolgt mit dem neuen Geschäftszweig zwei Ziele: Das Medienhaus will Branded Entertainment in Deutschland, Österreich und der Schweiz stärker zusammenzuführen und gleichzeitig ausbauen. Das ist ab jetzt die Aufgabe von Katharina Rickers. Die 38-Jährige soll unter anderem strategische Marketingpartnerschaften für die Zielgruppen Kinder, Jugendliche und junge Erwachsene über alle linearen und digitalen Kanäle sowie Events der Marken MTV, Nickelodeon und Comedy Central entwickeln.

Rickers berichtet an Till Weidemüller, Deputy GM, VP Finance & Ad Sales bei ViacomCBS Networks GSA. "Mit MTV, Nickelodeon und Comedy Central erreichen wir sehr erfolgreich junge Zielgruppen und bieten mit unseren Inhalten zahlreiche Möglichkeiten für plattformübergreifende, authentische Markeninszenierungen“, erklärt Mark Specht, General Manager & Executive Vice President ViacomCBS Networks CEE & GSA.

Rickers hatte zuletzt für Weber Shandwick gearbeitet. Als Associate Director Digital verantwortete sie standortübergreifend die Digitalabteilung von Weber Shandwick Germany. Zuvor arbeitete sie mehrere Jahre für die EndemolShine Group und war hier unter anderem für den Ausbau der internationalen Digitalagentur und Produktionsfirma EndemolShine Beyond in acht Territorien zuständig. Sie betreute in dieser Zeit Konzeption und Umsetzung von Digitalmarken wie Awesomeness TV ebenso wie die Entwicklung von Content-Strategien und Branded Entertainment für Kunden wie Coca-Cola, L'Oréal, Pizza Hut, Asos und Warner Music.

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More Nick: Nickelodeon to Host Kids‘ Choice Awards 2020: Deutschland, Österreich, Schweiz at Europa-Park in Germany!

Originally published: Thursday, March 05, 2020.

Additional sources: DeepL Translator, Google Translate.

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Nickelodeon Announces Kids’ Choice Awards 2020 Host & Nominees

Update (12/3) - In response to the COVID-19 (aka coronavirus) outbreak, Nickelodeon has regretfully decided to postpone Kids' Choice Awards 2020 until a later date. The latest information can be found here.

Voting is still open at www.KidsChoiceAwards.com.

CHANCE THE RAPPER TO HOST NICKELODEON’S KIDS’ CHOICE AWARDS 2020,

LIVE ON SUNDAY, MARCH 22, AT 7:30 P.M. (ET/PT)

Justin Bieber, Beyoncé, Billie Eilish, Chris Evans, Ariana Grande, Kevin Hart, Dwayne Johnson,

Patrick Mahomes, Taylor Swift, Lil Nas X and More Announced as KCA Nominees

Special Nickelodeon SlimeFest VIP Ticket Includes Admission

to Nickelodeon’s Kids’ Choice Awards 2020 on Sunday, March 22,

On Sale Now at NickSlimeFest.com

Share It: @Nickelodeon #KCA bit.ly/kca2020noms

HOLLYWOOD, Calif.—Feb. 13, 2020—Grammy® Award-winning superstar Chance the Rapper is set to host Nickelodeon’s Kids’ Choice Awards 2020, the biggest and slimiest awards show where kids are in control, broadcasting live Sunday, March 22, at 7:30 p.m. (ET/PT) from the Forum in Inglewood, Calif. The news, which also included this year’s nominees, was announced today by Annie LeBlanc and her sister Hayley LeBlanc, stars of Nickelodeon’s digital competition show Annie vs. Hayley, during a Kids’ Choice Awards nomination event across Nick’s YouTube, Instagram, Facebook and Twitter handles and channels.

With surprises at every turn, Chance the Rapper will bring his charisma and upbeat energy to the Kids’ Choice Awards, an epic celebration of kids’ favorite stars across the worlds of film, television, music, sports and more. Viewers everywhere will be able to experience the show on all Nickelodeon screens and platforms, as Nick offers a front-row seat to slime, stunts and celebrities. Nickelodeon’s Kids’ Choice Awards 2020 will be simulcast live across Nickelodeon, TeenNick, Nicktoons and the Nick Jr. channel.

Said Chance the Rapper, “I’m honored to host this year’s Kids’ Choice Awards. I watched Nickelodeon growing up and now I get to slime some of my favorite people on stage. This is going to be a party that you won’t want to miss!”

UPDATE (3/7): Nickelodeon SlimeFest 2020 has been postponed. Please see below for more details!

Leading into the award show, Nickelodeon SlimeFest, a two-day family-friendly music festival, will make its west coast debut on Saturday, March 21, and Sunday, March 22, at the Forum in Inglewood, Calif. The event features performances by Nickelodeon star and YouTube sensation JoJo Siwa, breakout pop group Why Don’t We, Grammy® Award-nominated multiplatinum artist French Montana, viral chart-topper Blanco Brown and singer/ventriloquist Darci Lynne. This year’s Nickelodeon SlimeFest will feature a Sunday-only VIP ticket that includes access to a special performance viewing area, plus admission to Nickelodeon’s Kids’ Choice Awards 2020. All Sunday attendees will also have the opportunity to watch a livestream of Nickelodeon’s Kids’ Choice Awards 2020 on the festival screens.

Leading the pack with the most Kids’ Choice Awards nominations are: Avengers: Endgame, with 11 nominations; Taylor Swift, with five nominations; and Frozen 2, Henry Danger and Lil Nas X, with four nominations each. First-time nominees include: John Cena, DaBaby, Tiffany Haddish, Tom Holland, Brie Larson, Lizzo and Megan Thee Stallion. With another nomination this year, Will Smith becomes the most nominated celebrity in Kids’ Choice Awards history, with a total of 29.

Beginning today, fans can cast votes on the official Kids’ Choice Awards website, www.KidsChoiceAwards.com, and on the Screens Up app on supported iPad, iPhone and Android devices in the U.S. International fans can cast votes via their local Nickelodeon website and through the Nick Play app in regions where it is available. Fans will also be able to cast their votes through social media on Twitter.

Chance the Rapper is no stranger to Nickelodeon, having made a surprise appearance at last year’s Nickelodeon SlimeFest in his hometown of Chicago and taking home a coveted Kids’ Choice Awards orange blimp for “Favorite Collaboration” (“No Brainer” by DJ Khaled, featuring Justin Bieber, Chance the Rapper, Quavo) in 2019. He was also nominated for “Favorite Song” (“I’m the One” by DJ Khaled, featuring Justin Bieber, Chance the Rapper, Quavo and Lil Wayne) in 2018.

Nickelodeon’s Kids’ Choice Awards 2020 is sponsored by Barbie®, Goldfish® Flavor Blasted® crackers, The LEGO® Group, Lysol® Laundry Sanitizer, milk it!, and Olive Garden®.

Nickelodeon’s Kids’ Choice Awards 2020 nominees are:

TELEVISION:

FAVORITE KIDS TV SHOW
A Series of Unfortunate Events
All That
BUNK’D
Henry Danger
Power Rangers Beast Morphers
Raven’s Home

FAVORITE FAMILY TV SHOW
Fuller House
Modern Family
Stranger Things
The Big Bang Theory
The Flash
Young Sheldon

FAVORITE REALITY SHOW
America’s Got Talent
American Ninja Warrior
America’s Funniest Home Videos
MasterChef Junior
The Masked Singer
The Voice

FAVORITE TV HOST
Ellen DeGeneres (Ellen’s Game of Games)
John Cena (Are You Smarter Than A 5th Grader)
Nick Cannon (The Masked Singer)
Ryan Seacrest (American Idol)
Terry Crews (America’s Got Talent)
Tiffany Haddish (Kids Say the Darndest Things)

FAVORITE ANIMATED SERIES
ALVINNN!!! and The Chipmunks
SpongeBob SquarePants
Teen Titans Go!
The Amazing World of Gumball
The Loud House
The Simpsons

FAVORITE FEMALE TV STAR
Candace Cameron Bure (D.J. Tanner-Fuller, Fuller House)
Ella Anderson (Piper Hart, Henry Danger)
Millie Bobby Brown (Eleven, Stranger Things)
Peyton List (Emma Ross, BUNK’D)
Raven-Symoné (Raven Baxter, Raven’s Home)
Riele Downs (Charlotte Page, Henry Danger)

FAVORITE MALE TV STAR
Abraham Rodriguez (Nate Silva / Gold Ranger, Power Rangers Beast Morphers)
Caleb McLaughlin (Lucas Sinclair, Stranger Things)
Jace Norman (Henry Hart / Kid Danger, Henry Danger)
Jim Parsons (Sheldon Cooper, The Big Bang Theory)
Joshua Bassett (Ricky, High School Musical: The Musical: The Series)
Karan Brar (Ravi Ross, BUNK’D)

FILM:

FAVORITE MOVIE
Aladdin
Avengers: Endgame
Captain Marvel
Jumanji: The Next Level
Spider-Man: Far From Home
Star Wars: The Rise of Skywalker

FAVORITE MOVIE ACTRESS
Angelina Jolie (Maleficent, Maleficent: Mistress of Evil)
Brie Larson (Carol Danvers / Captain Marvel, Captain Marvel; Carol Danvers / Captain Marvel, Avengers: Endgame)
Dove Cameron (Mal, Descendants 3)
Scarlett Johansson (Natasha Romanoff / Black Widow, Avengers: Endgame)
Taylor Swift (Bombalurina, Cats)
Zendaya (MJ, Spider-Man: Far From Home)

FAVORITE MOVIE ACTOR
Chris Evans (Steve Rogers / Captain America, Avengers: Endgame)
Chris Hemsworth (Thor, Avengers: Endgame; Agent H, Men In Black: International)
Dwayne Johnson (Hobbs, Fast & Furious Presents: Hobbs & Shaw; Dr. Smolder Bravestone, Jumanji: The Next Level)
Kevin Hart (Franklin ‘Mouse’ Finbar, Jumanji: The Next Level)
Tom Holland (Peter Parker / Spider-Man, Spider-Man: Far From Home)
Will Smith (Genie, Aladdin)

FAVORITE SUPERHERO
Brie Larson (Captain Marvel, Captain Marvel; Captain Marvel, Avengers: Endgame)
Chris Evans (Captain America, Avengers: Endgame)
Chris Hemsworth (Thor, Avengers: Endgame)
Robert Downey Jr. (Iron Man, Avengers: Endgame)
Scarlett Johansson (Black Widow, Avengers: Endgame)
Tom Holland (Spider-Man, Spider-Man: Far From Home; Spider-Man, Avengers: Endgame)

FAVORITE ANIMATED MOVIE
Frozen 2
The Angry Birds Movie 2
The LEGO Movie 2: The Second Part
The Lion King
The Secret Life of Pets 2
Toy Story 4

FAVORITE FEMALE VOICE FROM AN ANIMATED MOVIE
Beyoncé (Nala, The Lion King)
Idina Menzel (Elsa, Frozen 2)
Kristen Bell (Anna, Frozen 2)
Tiffany Haddish (Daisy, The Secret Life of Pets 2; Queen Watevra Wa’Nabi, The LEGO Movie 2: The Second Part)

FAVORITE MALE VOICE FROM AN ANIMATED MOVIE
Chris Pratt (Emmet Brickowski / Rex Dangervest, The LEGO Movie 2: The Second Part)
Josh Gad (Olaf, Frozen 2)
Kevin Hart (Snowball, The Secret Life of Pets 2)
Tom Hanks (Woody, Toy Story 4)

MUSIC:

FAVORITE FEMALE ARTIST
Ariana Grande
Beyoncé
Billie Eilish
Katy Perry
Selena Gomez
Taylor Swift

FAVORITE MALE ARTIST
Ed Sheeran
Justin Bieber
Lil Nas X
Marshmello
Post Malone
Shawn Mendes

FAVORITE MUSIC GROUP
BTS
Fall Out Boy
Jonas Brothers
Maroon 5
Panic! At The Disco
The Chainsmokers

FAVORITE SONG
“7 rings”- Ariana Grande
“bad guy”- Billie Eilish
“Memories”- Maroon 5
“Old Town Road”- Lil Nas X
“Sucker”- Jonas Brothers
“You Need To Calm Down”- Taylor Swift

FAVORITE MUSIC COLLABORATION
“10,000 Hours”- Justin Bieber & Dan + Shay
“I Don’t Care”- Ed Sheeran & Justin Bieber
“ME!”- Taylor Swift, featuring Brendon Urie
“Old Town Road (Remix)”- Lil Nas X, featuring Billy Ray Cyrus
“Señorita”- Shawn Mendes & Camila Cabello
“Sunflower”- Post Malone & Swae Lee

FAVORITE BREAKOUT NEW ARTIST
City Girls
DaBaby
Lewis Capaldi
Lil Nas X
Lizzo
Megan Thee Stallion

FAVORITE GLOBAL MUSIC STAR
BTS (Asia)
Dua Lipa (UK)
J Balvin (Latin America)
Rosalía (Europe)
Sho Madjozi (Africa)
Taylor Swift (North America)
Tones and I (Australia)

OTHER CATEGORIES:

FAVORITE MALE SOCIAL STAR
Coyote Peterson
David Dobrik
Dolan Twins
Dude Perfect
MrBeast
Ryan’s World

FAVORITE FEMALE SOCIAL STAR
Annie LeBlanc
Emma Chamberlain
Lilly Singh
Liza Koshy
Miranda Sings
Merrell Twins

FAVORITE GAMER
DanTDM
GamerGirl
Ninja
PrestonPlayz
SSSniperWolf

FAVORITE VIDEO GAME
Fortnite
Mario Kart Tour
Minecraft
Super Smash Bros.™ Ultimate

FAVORITE SOCIAL MUSIC STAR
Asher Angel
Blanco Brown
Johnny Orlando
JoJo Siwa
Mackenzie Ziegler
Max and Harvey

FAVORITE FEMALE SPORTS STAR
Alex Morgan
Lindsey Vonn
Megan Rapinoe
Naomi Osaka
Serena Williams
Simone Biles

FAVORITE MALE SPORTS STAR
Cristiano Ronaldo
LeBron James
Patrick Mahomes
Shaun White
Stephen Curry
Tom Brady

Nickelodeon’s Kids’ Choice Awards 2020 is produced by Nickelodeon Productions. Michael Dempsey & Jay Schmalholz serve as Executive Producers. Production of Kids’ Choice Awards 2020 for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.

Media outlets can access photos and video for Nickelodeon’s Kids’ Choice Awards 2020 as well as request media credentials, by visiting nickkcapress.com.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

Via Nickelodeon Press Release.

IMPORTANT UPDATE!! (3/7) - Nickelodeon has regretfully announced that SlimeFest 2020 has been postponed out of an abundance of caution given the mounting concerns over COVID-19 (aka coronavirus). Nickelodeon will be announcing a new date in the near future. Fans holding tickets for the original date are encouraged to use them for the new date, with no refund necessary. Nickelodeon is in the process of contacting ticket holders. Please contact your point of purchase for more information.

Kids' Choice Awards 2020, which was scheduled to be part of the event, is still - at this point - going ahead.

Update (3/9) - To promote the PGA Tour, a famous golfer will be making an appearance at Kids' Choice Awards 2020, as part of a deal with CBS!

Update (3/2) - Three year old The Heath Dolls will be heading to LA to partake in the 2020 Nickelodeon Kids Choice awards! They’ll be covering all things fashion of course and flaunting their style on the orange carpet.

2020 Kids’ Choice Awards Nominees Announced By Annie & Hayley! | Nick



The 2020 Kids’ Choice Awards are quickly approaching on Sunday, March 22! Annie and Hayley LeBlanc are here to announce the nominees for this year. Go vote for your favorite KCA nominees at https://at.nick.com/KCA

Who will be your favorite social star? What was your favorite song? Tune in on Nickelodeon, Sunday, March 22 to find out!

The BIG day is coming March 22! #kca pic.twitter.com/QTlkRB61H6

— Nickelodeon (@Nickelodeon) February 13, 2020

Chance The Rapper On Fatherhood, Kanye, Faith And Loneliest Moments | TODAY


Chance the Rapper sits down with Al Roker to talk about his rise to fame, his loneliest moments, and the importance of family and faith in his life. Chance also announces that he will be the next host of the Kids' Choice Awards on Nickelodeon.

From Billboard:

Chance the Rapper to Host Nick Kids' Choice Awards: See Some of the Nominees

Chance the Rapper is coming to play. The Grammy winner will host the 2020 Nickelodeon Kids' Choice Awards, and he's counting the days until he can get doused in the green stuff. "I'm due for a sliming," he says.

Chance's slime aspirations date back to a trip to Universal Studios as a kid when he and his brother participated in a game at an attraction based on The Wild Thornberrys. "We won, and we didn't get to get slimed," he says. "My grandmother took us, and she said that was not allowed. So it's just something that I've been wanting to get."

Then last year, Chance won in the favorite collaboration category for "No Brainer" along DJ Khaled, Justin Bieber and Quavo, but was unable to make the event due to a prior commitment. "Last year I wanted to be at the KCAs to accept my awards and I wasn't able to be there," he says. "So my slime meter is low right now, you know what I mean."

Billboard got a head's up on some of the big music categories for this year's show, which will air Sunday, March 22. Favorite music group contenders are Fall Out Boy, Jonas Brothers, Maroon 5, Panic! At The Disco and the Chainsmokers.

City Girls, DaBaby, Lewis Capaldi, Lil Nas X, Lizzo and Megan Thee Stallion are vying for the title of favorite breakout new artist, while the favorite music collaboration noms are "10,000 Hours," Justin Bieber & Dan + Shay; "I Don't Care," Ed Sheeran & Justin Bieber; "Me!," Taylor Swift featuring Brendon Urie; "Old Town Road (Remix)," Lil Nas X featuring Billy Ray Cyrus; "Señorita," Shawn Mendes & Camila Cabello; and "Sunflower," Post Malone & Swae Lee.

The KCA hosting gig isn't Chance's first foray into the Nick family. He reworked the theme song to the All That reboot, and he hinted to Billboard there may be more projects to come.

Does he have a favorite host from KCAs past? "DJ Khaled. He excites people and he's always having fun. If I had to pick a [host] to emulate, it would be him," says The Big Day rapper.

But Chance says he'll be bringing a vibe all his own: "I think of myself as a hilarious guy. I'm probably in the top 10 funny people I know. So I'll be bringing hilarity, and definitely more jokes."

This year's KCAs will culminate a weekend of Slimefest performances, which for the past two years have been held in Chicago. This year's lineup incudes JoJo Siwa, Why Don't We, French Montana and Blanco Brown.

###

From People:

Chance the Rapper Is Set to Host the 2020 Kids' Choice Awards — and His Daughters Are Stoked

"I watched crazy, super amazing people host my whole life. To be able to be in that world is like a fantasy," Chance the Rapper tells PEOPLE

Chance the Rapper is living out his childhood dreams.

The Grammy winner, 26, will host Nickelodeon’s Kids’ Choice Awards, airing March 22 at 7:30 p.m. local time. The biggest and slimiest award show of the year will broadcast live from the Forum in Inglewood, California.

“It’s a huge honor and a big deal,” the star tells PEOPLE exclusively. “I’d watch Nickelodeon — it was channel 54 here — it was all I watched, and I watched crazy, super amazing people host my whole life. To be able to be in that world is like a fantasy.”

Chance, who won the Kids’ Choice Award for favorite collaboration in 2019, is excited for his daughters Kensli, 4, and Marli, 5 months, to tune in and watch him on his big night.

“My oldest daughter is excited whenever I’m on TV, and my youngest daughter is excited whenever anything happens, so there will be some smiles in the house for sure,” he says.

Beginning Thursday, fans can cast their votes for their favorite stars on the official Kids’ Choice Awards website and on the Screens Up app. International fans can submit their votes using the Nick Play app in the regions where it is available. Fans will also be able to vote on Twitter.

Ahead of the award show, Nickelodeon SlimeFest — a two-day family friendly music festival — will make its West Coast debut on March 21 and March 22 at the Forum.

French Montana, Blanco Brown and breakout pop group Why Don’t We are among the stars set to hit the stage during the festival.

Fans can catch Nickelodeon’s Kids’ Choice Awards 2020 on Nickelodeon, TeenNick, Nicktoons and the Nick Jr. channel.

###


More Nick: JoJo Siwa, Why Don’t We, French Montana, and Blanco Brown to Perform at Nickelodeon's U.S. SlimeFest Music Festival, March 21-22 at the Forum in Inglewood, Calif.!

Originally published: Thursday, February 13, 2020 at 15:59 GMT.

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Take a Backstage Tour of Nick Jr. Live! Move to the Music

Take a Backstage Tour of Nick Jr. Live! Move to the Music


Join Dora, Blaze, PAW Patrol and the rest of your Nick Jr. friends for a glimpse behind the curtain, as they welcome you into the theater and show you the fun behind bringing Nick Jr. Live to the stage night after night.

For Nick Jr. Live! Move to the Music tour dates and tickets, visit http://nickjrlive.com.

You can find more of your favorite shows weekday mornings on Nickelodeon and everywhere you find Nick Jr.

Kids can watch their favorite Nick Jr. shows weekdays on Nickelodeon and all week long on the Nick Jr. channel: http://nickjr.com/tvschedule/

Preschoolers can watch full episodes online, play games, and discover silly surprises in the free Nick Jr. App and at NickJr.com. Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play.

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon, including Nick Jr. Draw and Play and Nick Jr. Let’s Learn!

Watch more Nick Jr. everyday for FREE on Nick Jr. Pluto TV!

More Nick: Nick Jr. Live! "Move To The Music" U.S. Theatrical Tour Dates!

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