The comic-turned media mogul also owns The Weather Channel, local TV stations, and a syndicated TV business, among other ventures.
 |
| Byron Allen | GREG DOHERTY/GETTY IMAGES FOR BYRON ALLEN/ALLEN MEDIA GROUP |
Byron Allen is making a play for Paramount.
The comic-turned media mogul has made a $14.3 billion offer to buy all outstanding shares Paramount Global, according to a statement from Allen’s company.
The deal would also see Allen Media Group assume Paramount’s roughly $15 billion debt load, valuing the shares at about a 50% premium to their recent trading prices.
“Mr. Byron Allen did submit a bid on behalf of Allen Media Group and its strategic partners to purchase all of Paramount Global’s outstanding shares,” the statement said. “We believe this $30 billion offer, which includes debt and equity, is the best solution for all of the Paramount Global shareholders, and the bid should be taken seriously and pursued.”
Allen’s AMG owns The Weather Channel, a number of local TV stations, The Grio, and a syndicated TV content business, among other ventures.
The mogul, who began his career in Hollywood as a stand-up comedian (he still occasionally performs), is known for his aggressive negotiating tactics, and an unflinching desire to grow his business. AMG added a handful of new board members late last year as it sought new expansion opportunities.
It is not clear who Allen’s strategic partners are in the offer, or if there any contingencies.
“You know how you can sum up Byron is his chess game,” Eddie Murphy told
The Hollywood Reporter in a 2020 profile of Allen. “Byron played a lot of chess back in the early days. There was a group of people in town, like Berry Gordy and Jim Brown, who would fly in good players. I played Byron a lot. I’m a much better chess player than Byron. Like, nobody beats me. If I had played Byron on the clock, I would have killed Byron. But we didn’t play on the clock — we just played. And that’s Byron’s game. He’s super patient. He takes a long time between every move. He does it until you get frustrated — and then you do something stupid, and then all he needs is a little tiny crack. Just a pawn, any type of advantage, and he had you. That is Byron in a nutshell.”
Allen has also circled Paramount before. Last March, he was among the bidders (alongside Tyler Perry and Sean “Diddy” Combs) who explored acquiring BET from the company, before it decided not to part ways with the division.
Update (2/1): Allen’s plan,
according to people familiar to the situation, is to sell the Paramount film studio, real estate and some other intellectual property. He will keep the TV channels, including the Paramount+ streaming service, and run them on a more cost-efficient basis. He has banks and other investors lined up, the people said.
Allen has said he has a better chance of acquiring media assets than many because he’s already won regulatory approvals to own stations. His station group isn’t large enough to trigger limits on ownership, however.
Last year, Allen bid for Paramount’s BET and VHF channels, reiterating his $3.5 billion offer just last month in an email to the board.
In September, he sent Walt Disney Co. Chief Executive Officer Bob Iger a text offering $10 billion, albeit tentatively, for Disney’s flagship ABC broadcast network as well as the FX and National Geographic cable channels. Iger, who had previously suggested he’d considered offers, later said he didn’t want to sell.
Allen has unsuccessfully thrown his hat in the ring at other times to purchase properties ranging from TV station owner Tegna Inc. to the Denver Broncos football team.
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
Originally published: January 31, 2024 at 04:26 GMT.
