Saturday, April 18, 2015

Nickelodeon USA To Premiere Three Brand-New "Barbie" Movies In 2015

Richard Dickson, the Chief Operating Officer (COO) of Mattel, Inc., has announced the exciting Nickelodeon news during a conference call with analysts on Thursday 16th April 2015 to discuss the company's 1Q15 earnings report, that Nickelodeon will be the on-air home for Mattel's full 2015 slate of three brand-new Barbie movies, with Nick USA holding multiple broadcast events throughout the year!:
[...] Activating our IP through content partnerships is key to the success of kids’ brands large and small and having the right content and distribution channels to best connect with the brand’s target is far more important than creating content tonnage. That’s why we are proud to announce that Nickelodeon is the on-air home for our full 2015 slate of three new Barbie movies, with multiple broadcast events throughout the year. Nick is a great partner to Mattel and this represents the beginning of an even stronger relationship with the Barbie brand.
Mattel will also release each all-new Barbie movie onto DVD.

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