Tuesday, April 21, 2015

SpongeBob SquarePants Is Out Of Water And Onto The Runway With TFI

Original Toronto Fashion Incubator press release via Marketwired:

SOURCE: Toronto Fashion Incubator

February 12, 2015 16:36 ET

Media Alert/Design Challenge - Sponge Out Of Water: SpongeBob SquarePants is Out of Water and Onto the Runway With TFI

TORONTO, ON--(Marketwired - February 12, 2015) - SpongeBob SquarePants hits the silver screen in "The SpongeBob Movie: Sponge Out Of Water," and now, he's making a splash on the catwalk. The Toronto Fashion Incubator (TFI) has partnered with Nickelodeon and Viacom to present the SpongeBob Design Challenge, a new national design competition.

The design challenge will take place during the TFI New Labels 2015 event On May 4, 2015 at One King West, where seven Canadian designers will showcase their art-to-wear pieces for a chance to win the $10,000 cash prize.



Runway design challenge to create a bold, high-fashion couture gown inspired by SpongeBob SquarePants and his Pantone colour palette


* Toronto Fashion Incubator - Award-winning non-profit organization dedicated to developing successful fashion entrepreneurs

* Viacom - With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, Nickelodeon and COMEDY CENTRAL

Judges - Judges will be looking for a high-impact gown that is fresh, playful and newsworthy and that best captures the spirit of SpongeBob SquarePants

* Brenda Emslie, Director, The Room, The Hudson's Bay Company
* Shauna Levy, President, Design Exchange
* Carmen Martinez, Head Of Hardlines, Canada, Nickelodeon and Viacom Consumer Products
* Felipe Vega, Creative Director, Canada and Latin America, Nickelodeon and Viacom Consumer Products
* Susan Langdon, Executive Director, Toronto Fashion Incubator

Designer Finalists - Seven designers out of 60 entrants were selected to showcase their creation:

* David Dixon of David Dixon Inc.
* Lise Godel of Coeur De Lise Couture
* Maria Ruginets of Masha Apparel
* Matthew Gallagher of Maison Matthew Gallagher
* Natasha Sakhuja of SAKHUJA
* Ryan Alexander Smith of Ryan Alexander Inc.
* Tanya Théberge of T Theberge Designs Inc.

Click HERE for high res images of the designer sketches


One King West Hotel


Monday, May 4, 2015


The challenge winner will receive a $10,000 cash prize for the best SpongeBob SquarePants-inspired couture gown


* Elite panel of judges
* Seven playful yet couture gowns showcased on a glamorous runway
* The winning designer accepting the $10,000 cash prize
* Tastemakers and fashion influencers

Image Available: http://www.marketwire.com/library/MwGo/2015/2/12/11G033154/Images/Designer_Sketches_SB-782800597933.jpg

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