Tuesday, April 21, 2015

Nickelodeon Launches Nick Jr. Apple Watch App That Offers Parental Controls For iPhone Users

Original Nickelodeon USA Press Release via NickPress.com:


NEW YORK – April 21, 2015 – Nickelodeon today announced the launch of the Nick Jr. Apple Watch App, enabling greater parental controls for the preschool app on the iPhone. The Nick Jr. App for iPhone offers hit preschool content and educational activities, so kids can interact with and learn from their favorite Nickelodeon preschool characters anytime and anywhere. When the Apple Watch is used in tandem with the Nick Jr. app for iPhone, parents will be able to manage screen time via a timer, supervise their child's activities on the phone and regulate the volume settings. These watch functions are extensions of the user's iPhone experience and can be accessed by tapping on the Nick Jr. icon on the watch.

"The addition of Apple Watch support for the Nick Jr. App is another opportunity for innovation at Nickelodeon, allowing parents to conveniently supervise and manage screen time on their iPhones while providing kids with the freedom to explore and learn," said Matthew Evans, SVP, Digital, Viacom Kids and Family Group.

As part of the Nick Jr. App experience for the Apple Watch, parents can manage screen time by setting a timer, start or stop the playback, and control the volume when kids are watching an On Demand video on the iPhone. Additional features include the ability of parents to see at a glance what kids are watching in the app at any given moment.

Designed specifically with preschoolers in mind, the Nick Jr. App offers a variety of educational activities, alphabet buttons that trigger pop-up surprises, live simulcast streaming of the Nick Jr. channel and on-demand episodes via TV Everywhere authentication through participating TV providers, plus over 100 short-form videos including curriculum moments, music videos, funny mashups, and exclusive first looks.

Throughout the app experience, kids will engage with characters from the net's top-rated preschool series such as PAW Patrol, Dora and Friends: Into the City!, Blaze and the Monster Machines, and Wallykazam!, while boosting their STEM, reading, motor and problem-solving skills.

To date, Nickelodeon has launched more than 20 preschool apps including top-performing titles like PAW Patrol Rescue Run (problem-solving and social skills), Blaze and the Monster Machines (STEM), Wallykazam! Letter and Word Magic (literacy), Bubble Guppies Animal School Day (science), and the award-winning Nick Jr. Draw and Play (creativity and imagination).

The Nick Jr. App is available for free on www.AppStore.com. Visit www.nickjr.com/app to learn more.

About Nickelodeon

Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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