Thursday, August 13, 2015

LeapFrog Announces Amazing LeapTV Game Lineup

Original LeapFrog Enterprises, Inc. Press Release via PRNewswire:

LeapFrog Announces Amazing LeapTV™ Game Lineup and Hot New $99 Price for Its Award-Winning LeapTV Educational Gaming System

Get a jump start on the holiday season with LeapFrog's new action-packed LeapTV games featuring Disney's Frozen, Nickelodeon's Blaze and the Monster Machines and popular LeapFrog characters.

EMERYVILLE, Calif., Aug. 12, 2015 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in innovative learning solutions for children, kicked off the holiday season with its new LeapTV™ fall game lineup featuring today's most popular kids' characters and a new $99 price point for the award-winning educational gaming system made for young kids. Having won over 15 toy industry and parenting awards since the system launched last holiday, LeapFrog is expanding the LeapTV Learning Library to include games featuring Disney's Frozen and Nickelodeon's Blaze and the Monster Machines, plus favorite LeapFrog characters with Mr. Pencil™ Presents DoodleCraft and LeapFrog's Letter Factory™. Each of these new games will allow children to play engaging games right on their TV while they develop skills in math, creativity, spelling, problem solving and more.

"Children learn best when they are having fun, and they love being able to play with their favorite characters while working together with friends or siblings to meet a common goal," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "Whether embarking on a new ice skating adventure with Elsa and Anna in Frozen, racing to the finish with Blaze and the Monster Machines, building and creating worlds with Mr. Pencil's Doodlecraft or bringing the famous LeapFrog Letter Factory to life, many of our LeapTV learning games adjust to each child so the curriculum is at just the right level—allowing children to progress at their own pace."

With the addition of these four new titles, there are now more than 100 game cartridges, game downloads and videos in LeapTV's extensive library—all designed or approved by LeapFrog's team of learning experts.

"We know parents want to get that perfect gift for their children every holiday season," said Greg Ahearn, chief marketing officer at LeapFrog. "With LeapTV, they can feel confident that they are giving an incredibly fun and interactive TV gaming experience that will get their children's minds and bodies moving, and at a great value early in the shopping season. With so many games to choose from featuring Paw Patrol, Disney Princess, some of LeapFrog's most loved characters and now the all new Disney Frozen and Blaze and the Monster Machines, the LeapTV system is perfect for children of all ages and learning levels."

Popular Children's Characters Liven Curriculum

* Join Anna, Elsa, and Olaf in a Frozen mathematics foray. Arendelle's Winter Festival puts mathematics skills in motion for children ages four to seven years with 'Frozen'. Playing solo or with a friend, the curriculum grows with each child at her level. Children join Queen Elsa, Anna and Olaf in a magical festival with five fun-filled games such as making ice sculptures, using shapes, and creating snowflake jewelry using counting, addition, subtraction and number comparison. Toss snowballs at sun-loving Olaf in the dunking booth using place value knowledge. Twist, turn and spin in the correct number sequence to form an ice skating path for Elsa and Anna. For more information, visit:

* Team up with Blaze and AJ to save the Monster Dome. Blaze and the Monster Machines put science, technology, engineering and mathematics (STEM) skills in motion for children ages three to five years. Children use number recognition, physical science, problem solving and simple machines knowledge to help Blaze and his friends build a super-duper stunt track and leave the competition in the dust. The controller becomes a virtual steering wheel to put technology and engineering in motion to outmaneuver obstacles. Children get up and moving to become part of the experience with monster truck-size adventures and a chance to race against a friend. For more information, visit:

* Build a customized world with DoodleCraft. Children craft, explore and customize a world with the Mr. Pencil Presents DoodleCraft game. Designed for ages four to seven to develop creativity and life skills, children get up and get creative to design the ultimate island destination as they build and paint buildings using sorting, memory, observation and matching skills to complete quests and unlock new areas to explore. Earn blueprints to construct exciting buildings, and customize each one to bring the island to life. Unlock new art tools along the way to add paint, patterns, doors, windows, glitter, stickers and more—for never-ending creative fun. The DoodleCraft game is designed so that two players can collaborate and create an island to share, or make their own separate islands and drop in for a visit. For more information, visit:

* Jump inside the Letter Factory Adventures game. Bringing the popular Letter Factory to life, children ages three to five join LeapFrog's Tad and Lily for a train ride from A to Z and ride more than 50 roller coaster-like rides. Children play mini-games at every stop to learn the name, shape and sound of every letter, build words, customize an alphabet book and more. In one mini-game, children use their bodies to bend and twist into the shape of a letter. The LeapTV system will snap a photo that children can put in their very own Alphabet Book. In another mini-game, children can bop around the screen to pop bubbles, find letters, complete words or race the clock in frenzy mode. Multiplayer mode lets children team up with a friend—the learning adapts to each child's level for just the right challenge. For more information, visit:

The LeapTV system enhances the way children learn by combining activity and movement with a best-in-class educational curriculum. Children learn through motion as they jump, dance and move to develop core skills across reading, mathematics, science and problem solving. Select games adapt to each child's level—starting with age, and then automatically adjust the learning for just the right challenge. The collaborative multi-player feature allows players of different ages to play together with curriculum that adjusts independently for each player.


Disney's Frozen, Nickelodeon's Blaze and the Monster Machines, Mr. Pencil Presents DoodleCraft and LeapFrog's Letter Factory (MSRP $29.99 per game) will be available online and at major retail locations in early August 2015.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in innovative solutions that encourage a child's curiosity and love of learning throughout their early developmental journey. For 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children LeapFrog Ahead™. LeapFrog's proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at

TM & © 2015 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:

Danielle Cantrell
LeapFrog Enterprises, Inc.

Katie Zeiser
Access Communications

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SOURCE LeapFrog Enterprises, Inc.


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