Based in New York, Castillo will continue to oversee the strategic development, planning and creative for all marketing activities around Viacom's consumer products business outside the US. Castillo will also lead NVCP's multiplatform brand initiatives for its hit global kids properties, including "Teenage Mutant Ninja Turtles", "SpongeBob SquarePants", "Dora the Explorer" and "Paw Patrol".
Castillo joined VIMN in 2010 following stints as Nickelodeon's senior director of consumer marketing and senior director of marketing and planning.
The promotion follows a programming executive shake-up at Nickelodeon UK in September 2015 that saw Alison Bakunowich take on a new role as VP, head of editorial, Nickelodeon UK & Ireland, and Alan Musa take on an increased role overseeing rights and delivery across all platforms as part of his VP, commercial director Nickelodeon UK & Ireland title.
Original source: Kidscreen.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International News and Highlights!
