Monday, February 15, 2016

eOne Announces New Roster Of "Peppa Pig" Licensees For USA

Entertainment One (eOne), the international entertainment company behind the mega hit preschool property "Peppa Pig", has signed deals with seven new licensing partners in a range of categories!

Colorforms (re-stickable activity sets), FAB Starpoint (ceramics), Galerie USA (chocolate), Kurt Adler (Christmas ornaments, stockings and light sets), Marmont Hill (printed artwork), Montco (corrugated arts and crafts) and Parragon (coloring and activity books) have all signed on as the latest licensees in the US. In addition, master toy licensee Jazwares is expanding its "Peppa Pig" range for 2016 with new plush toys, playsets and figures.

Among the new offerings from Jazwares are the Peppa Pig's Picnic Trip (with Red Car) and House construction sets. The company will also release the Muddy Puddles Family Pack, which features three-inch figures with moveable arms and legs.

"The new introductions for 2016 greatly expand our "Peppa" offerings across multiple new categories, providing exciting new ways for children to connect with the property and its lovable characters," said Joan Grasso, the Vice President (VP) of licensing for North America at eOne Family. "We're thrilled to be working with these best-in-class companies that will help us grow the "Peppa" brand for many years to come. And we're delighted about the latest introductions from Jazwares, which has assembled a broad collection of must-have toys that continue to engage "Peppa" fans across the U.S."

Each of the licensees will showcase their offerings at New York Toy Fair 2016.

"Peppa Pig" is a global entertainment brand with more than 700 licensees worldwide. The show airs in 180-plus territories, including Nick Jr. UK & Ireland, Nick Jr. USA and Nick Jr. Channel Australia & New Zealand, and has been translated in more than 40 languages.

Sources:, License! Global, World Screen.
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