Monday, June 20, 2016

Nickelodeon Teams With Leomil Group To Launch "PAW Patrol" Clothes And Shows In Europe

Nickelodeon has extended its partnership with Leomil Group to bring apparel and footwear products based on Nickelodeon's hit preschool property PAW Patrol to parts of Europe!

A selection of clothing items featuring Ryder and his friends is becoming available at retailers across the Nordic region. PAW Patrol characters will also appear on a line of shoes for boys and girls that will be sold in Germany, Switzerland & Austria (GSA), Benelux, the Nordics and CEE. These products will be released this summer.

"The fun and teamwork of the PAW Patrol universe delights kids around the world," said Mark Kingston, the Senior Vice President (SVP) for pan-European licensing at Viacom International Media Networks (VIMN). "The Leomil Group is a natural fit for this franchise and we’re delighted by the products that they're bringing to kids and families in Europe."

"Nickelodeon has been a great partner for us, and with this new agreement, we're excited to see our PAW Patrol products in retailers across Europe in the coming months," added Albert Milhado, the Chief Executive Officer (CEO) of Leomil Group.

Original sources: TVKIDS, License! Global; Additional source: Wikipedia.
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