Thursday, February 22, 2018

eOne Names Jazwares Master Toy Partner For 'Peppa Pig' In Germany, Austria And Switzerland; Announces 'Peppa Pig Land' Deutschland

Entertainment One (eOne) has tapped Jazwares as master toy partner in Germany, Austria and Switzerland (GAS) for its hit preschool property Peppa Pig, which is also getting a new theme park in the region!

Jazwares is developing a extensive line of branded figures, playsets and feature plush that will hit shelves in September 2018, ahead of the Christmas and Back to School seasons. Super RTL is handling the consumer products rollout in addition to supporting the brand as the key broadcaster.

New Peppa Pig episodes from series 7 are poised to air on Germany’s leading children’s broadcast channel, Super RTL, in March 2018.

Further fuelling demand for licensed merchandise, eOne’s global attractions partner, Merlin Entertainments, recently announced plans for Peppa Pig Land, the first ever Peppa Pig attraction to launch in Germany.

Opening at Merlin’s Heide Park Resort in Lower Saxony, Germany in March, Peppa Pig Land will be a fully branded in-park themed area designed specifically for pre-school fans of the show. The new attraction will allow families to explore six themed scenes, participate in meet and greets with characters Peppa and George and experience a on-site Peppa Pig gift shop as well as three specially designed rooms at the Heide Park Adventure Hotel. Local network Super RTL will also support the launch.

“We’re excited to have Jazwares on board as the master toy partner for Peppa Pig across the GAS region,” said Ami Dieckman, eOne’s senior VP of international licensing for Family & Brands. “With Super RTL bolstering broadcast and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products program and we look forward to taking the property to new heights.”

Hendrik Rinsche, the head of merchandising and licensing at Super RTL, added: “We are absolutely thrilled to have Peppa Pig on board now, both for content and CP business. eOne has established a billion-dollar franchise all over the world, and our objective now is to bring the international success of Peppa to the German-speaking territories. Thanks to high-quality programming Super RTL is by far the most popular TV channel among kids in Germany, and our combination of cross-media platforms means the Super RTL licensing agency guarantees high-coverage brand-building.”

eOne has also partnered with European market leaders including Simba for outdoor toys, Ravesburger for games and puzzles and Character World for home and bedding, with all partners launching from September.

In additional news, Peppa Pig recently won two awards at Kidscreen Awards 2018, winning the "Best Directing" and "Best Voice Talent" awards in the "Creative Talent Category"! Additionally, the "Hey Duggee: We Love Animals" app, inspired by the BBC's popular animated preschool series that airs on Nick Jr. USA, also won the "Best Game App—Branded" award in the "Digital, Preschool" category!

More Nick: Nickelodeon Launches Nick Jr. Play App Internationally!

Sources: TVKIDS, Toy World, License! Global, (II).
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