Friday, June 08, 2018

Viacom Nickelodeon Consumer Products Honours Retail and Licensing Partners at 2018 UK Achievement Awards

Primark, George, Aykroyd/TDP, Centum, Sambro, intu and The Entertainer/Addo were all recognised in Viacom Nickelodeon Consumer Products’ annual UK Achievement Awards.

Viacom Nickelodeon Consumer Products (VNCP) held their annual Nickelodeon UK Achievement Awards last night (Thursday 7th June 2018) at London’s Millbank Media Centre. Recognising the accomplishments of retail and licensing partners across the year, a total of eight awards were presented by Marianne James, Vice President (VP) Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK & Ireland alongside Mark Kingston, Senior Vice President (SVP) Consumer Products, Nickelodeon Viacom International Media Networks.

Caption: Nikki Samuels Sambro with Mark Kingston and Marianne James from Viacom Nickelodeon Consumer Products

“These annual awards provide us an opportunity to recognise the truly outstanding work from our stakeholders which make Viacom Nickelodeon Consumer Products the success story that it is today”, said Marianne.

Primark was a double award winner at the ceremony. Not only was the retailer pronounced winner of the Retail Programme of the Year, but was also presented with the Retail Partnership accolade. Primark received a special mention for having been a key driver of the JoJo Siwa fashion business in the UK, designing multiple ranges that appeal to little girls everywhere.

Carollan Ferriday, assistant buyer girlswear of Primark was presented with two awards by VNCP at yesterday’s event.

George took the award for Softlines Partner of the Year for its extensive support of the Nickelodeon portfolio and product innovation, recognizing George’s effortless work to ensure Nickelodeon ranges are best in class.

Ruth Golightly, senior buying manager childrenswear of George collected the award for softlines partner of the year.

Centum won the Content Partner of the Year for its quick turnaround in bringing the JoJo Siwa range to market and its inventive launch of the Treasure Cove titles which feature a range of Nickelodeon properties including PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine.

Fiona Macmillan (centre) of Centum Books collected the Content Partner of the Year Award from Mark Kingston and Marianne James.

Hardlines Partner of the Year went to Sambro for developing and launching an amazing slime product offering which includes a hyper blaster and ‘make your own’ range which are flying off the shelves.

Nikki Samuels (centre), founder and licensing director of Sambro with VNCP’s Mark Kingston and Marianne James from Viacom Nickelodeon Consumer Products.

Collaboration/Promotion of the Year went to intu for the slime-ulator activation and tour which proved a hit with kids and families at 13 locations across the UK.

Charlotte Ullathorne (centre) , national campaign manager from intu with VNCP’s Mark Kingston and Marianne James.

Aykroyd TDP Licensing was honoured in the Licensee of the Year category for tirelessly pushing the Viacom Nickelodeon Consumer Products business forward and delivering exceptional revenue for the softlines business.

(Left to right) Tim Dawson (TDP), Dean Greasley (TDP) and Sion Aykroyd with VNCP’s Mark Kingston and Marianne James.

Outstanding Partner initiative went to The Entertainer/Addo, who were recognised for continuing to innovate with the Nick Jr. and Nickelodeon branded consumer product range as well as their work with licensees, direct to retail activity and support as a media partner.

The Winners of the 2018 Nickelodeon UK Achievement Awards are:

- Retail Programme of the Year: Primark
- Retail Partnership of the Year: Primark
- Softlines Partner of the Year: George
- Content Partner of the Year: Centum
- Hardlines Partner of the Year: Sambro
- Collaboration or Promotion of the year: intu – Slime Time Tour
- Licensee of the year: Aykroyd TDP Licensing
- Outstanding Partner: The Entertainer/Addo

Click here to view more photos from the Nickelodeon UK Achievement Awards 2018 on Licensing Source!

In additional Nickelodeon Licensing news, Sambro has partnered with Nickelodeon to Meltums products featuring PAW Patrol, Shimmer and Shine and JoJo Siwa!

More Nick: Nick Jr. Adventure Centre Set To Tour The UK This Summer!

Sources: Toys 'n' Playthings, Licensing Source,, Toy World Magazine.
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