Monday, July 09, 2018

Nickelodeon’s 'Double Dare' Reboot Is Most-Viewed Series on Kids’ TV in 2018

Nickelodeon's Double Dare revival attracted an average of 1.4 million viewers during its premiere week—making it the most-viewed series on kids’ TV this year!

In an indication of the reboot’s multi-generational appeal, Double Dare ranked number one in its timeslot among kids and teens between ages 2 and 14 on both impressions and share, and the Monday, June 25th premiere was Nick’s best series launch among adults 18-49 in more than five years, according to Nielsen*.

The iconic game show, which airs weekdays at 8pm ET/PT on Nick USA, is hosted by digital creator and actress Liza Koshy. Each episode features two teams as they battle for prizes through mind-bending trivia questions and physically demanding stunts, including the legendary obstacle course (replete with the human hamster wheel, the wringer, and the Double Dare nose). Original host Mark Summers is back, this time providing color commentary.

“Ratings for the first full week indicate that kids, new viewers and adults alike are showing up for Double Dare and loving it,” said Sarah Levy, Chief Operating Officer (COO) of Viacom Media Networks and interim head of Nickelodeon. “Liza Koshy and Marc Summers have great chemistry. The kid contestants are totally relatable to our audience. And The Loud House lead-in is a winner, ranking at number one with kids on all TV for the week.”

The show’s ratings represent double and triple increase across all key demos compared to prior four-week levels. With the inclusion of L+3, the premiere week audience delivered 1.6 million viewers.

On-the-ground activations at Slimefest, Clusterfest and VidCon 2018—as well as one that will continue throughout the summer at Nickelodeon Universe at Mall of America in Minneapolis—turned the game into a location-based, live experience for fans.

The original Double Dare was Nickelodeon’s longest running game show, airing on the network from 1986 to 1993. Shortly after its debut on Oct. 6, 1986, it became one of the most popular original daily programs on cable television.

*Source: NMR, Live+Sameday, 6/25/18-6/29/18, M-F 8pm. Ranks based on total program average with at least 5 telecasts – 1/1/18-7/2/18.

More Nickelodeon: Nickelodeon USA's July 2018 Premiere Highlights!

Original source: The official Viacom Corporate Blog.
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