Viacom International Media Networks (VIMN) is once again expanding its large digital footprint across Europe and Africa. The media company announced Wednesday new distributions deals with key multiplatform players abroad.
VIMN has inked an subscription video-on-demand (SVoD) deal for Nickelodeon content with Vodafone in Turkey, and a mobile distribution deal with Africa’s largest mobile network operator, MTN.
Additionally, VIMN has now made its MTV+ Prime Video Channel on Amazon available in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for $3.40/month (2.99 euros). Amazon Prime Video members there can now access the brand-new linear MTV channel along with special on-demand content.
The agreement with Amazon marks a strong point in Viacom’s strategy to create multiplatform deals aimed at next generation users as young audiences consistently shift toward digital and mobile platforms.
“We are pursuing a diversified and extensive multiplatform strategy,” said Raffaele Annecchino, president and MD of Viacom’s Southern and Western Europe, Middle East and Africa business cluster.
“We are a company that produces premium longform and shortform content for every platform," she continued. "We are excited to be working with great partners like Amazon in Germany, MTN in Africa and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and nontraditional distribution partners.”
The MTV+ Prime Video channel now offers 24-hour music video programming, as well as numerous reality show hits, including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo of Us, Teen Mom, Geordie Shore and Ex on the Beach.
Subscribers will also have exclusive access to new shows before anyone else. They will be the first to see the new season of Ex on the Beach US. Viacom plans to grow the library over time.
The Turkey deal is a multiyear distribution agreement with Vodafone for more than 300 hours of SVOD content, versioned in Turkish, from Nickelodeon, Nick Jr. and TeenNick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.
In Africa, in partnership with Arial View Nigeria Limited and MTN, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.
Consistent with consumer trends in sub-Saharan Africa that demand increased bite-size content, the new deal positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.
From Advanced Television:
Viacom adds MTV+ to Prime
Viacom International Media Networks announced today the launch of the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99/month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.
The agreement with Amazon is the latest in a string of important multiplatform partnerships for the global media company, which had a strong autumn of multiplatform deals aimed at transitioning the brands to next generation platforms to ensure long-term relevance among increasing digital audiences. VIMN also recently signed an SVOD deal for Nickelodeon content with Vodafone in Turkey, as well as a mobile distribution deal with Africa’s largest mobile network operator, MTN.
‘We are pursuing a diversified and extensive multiplatform strategy,’ said Raffaele Annecchino, President and MD of VIMN’s Southern and Western Europe, Middle East and Africa business cluster, ‘We are a company that produces premium long form and short form content for every platform. We are excited to be working with great partners like Amazon in Germany, MTN in Africa, and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and non-traditional distribution partners.’
In Germany and Austria, the new MTV+ Prime Video channel now offers 24-hour free music video programming, featuring today’s newest tracks and tomorrow’s biggest hits. MTV+ also offers numerous highlight on-demand for reality fans, including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo Of Us, as well as classic content such as Teen Mom, Geordie Shore and Ex On The Beach. Subscribers also get exclusive access to new seasons of MTV shows before anyone else – and at launch, they will be the first to see the new season of Ex on the Beach US. Finally, the library of content available will grow over time.
In Turkey, VIMN reached a multi-year distribution agreement with Vodafone for more than 300 hours of SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.
In Africa, in partnership with Arial View Nigeria Limited (AVNL) and MTN, VIMN will launch several of its global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers. Consumers will have the possibility to watch all the best short-form video from the iconic VIMN brands via their favorite devices. The deal licenses AVNL to distribute and monetize content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone. Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa. Thus, making MTN Shortz a strategic and long-term platform to reach audiences.
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From World Screen:
MTV+ Lands on Amazon’s Prime Video Channels in Germany, Austria
Viacom International Media Networks (VIMN) has revealed the launch of the MTV+ Prime Video Channel on Amazon in Germany and Austria, among other deals across Europe and Africa.
Under the agreement, Prime members can add MTV+ to their existing subscription for a monthly fee. The new deal gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and a variety of premium MTV content on demand.
Meanwhile, VIMN entered a multiyear pact with Vodafone in Turkey for more than 300 hours of SVOD content, versioned in Turkish, from Nickelodeon, Nick Jr. and Teennick, which will be distributed exclusively through the Vodafone TV app.
And in Africa, VIMN will launch several of its global brands, including Nickelodeon, MTV, MTV Base and Comedy Central, on MTN’s Shortz streaming platform.
“We are pursuing a diversified and extensive multiplatform strategy,” said Raffaele Annecchino, the president and managing director of VIMN’s Southern and Western Europe, Middle East and Africa business cluster. “We are a company that produces premium long-form and short-form content for every platform. We are excited to be working with great partners like Amazon in Germany, MTN in Africa and Vodafone as we continue to evaluate each market for new opportunities and unlock value through both traditional and non-traditional distribution partners.”
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Below is Viacom Germany, Switzerland & Austria's official press release announcing the Amazon partnership!:
Viacom International Media Networks startet MTV+ bei Prime Video Channels
Berlin, 12. Dezember 2018 – Viacom International Media Networks erweitert die Zusammenarbeit mit Amazon Prime Video in Deutschland und Österreich mit dem Start des Prime Video Channels MTV+. Ab sofort ist MTV+ exklusiv für Prime-Mitglieder buchbar. Das neue Angebot bietet Prime-Mitgliedern Zugang zum linearen Sender MTV Brand New und zu zahlreichen Premium-Inhalten auf Abruf.
MTV ist die weltweit führende Medienmarke für Fans von Musik, Popkultur und Reality-Unterhaltung. MTV Brand New bietet 24-Stunden werbefreies Musikprogramm mit den neuesten Tracks und den Hits von Morgen. Reality-Fans kommen bei MTV+ mit aktuellen Highlights auf Abruf wie Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show und Just Tattoo Of Us, sowie Klassikern wie Teen Mom, Geordie Shore und Ex On The Beach, voll auf ihre Kosten. Exklusiv bei Prime Video Channels haben Kunden außerdem regelmäßig zuerst Zugriff auf neue Staffeln von MTV-Shows – zum Start sehen sie die neueste Staffel von Ex On The Beach aus den USA einen Monat vor allen anderen. Das Angebot wird in Zukunft kontinuierlich erweitert.
MTV+ kann zur bestehenden Prime-Mitgliedschaft hinzugebucht werden – individuell, flexibel, ohne Paketbindung und monatlich kündbar. Der Channel ist für 2,99 Euro pro Monat über die Prime Video-App auf Smart TVs, mobilen iOS und Android Geräten, Amazon Fire TV, Fire TV Stick, Fire Tablets, Apple TV oder online unter amazon.de/channels verfügbar.
„MTV ist nicht nur zurück im deutschen Free-TV – mit dem Ausbau unserer erfolgreichen Zusammenarbeit mit Amazon Prime Video haben Fans nun erstmals die Möglichkeit, die besten Musik- und Realityinhalte von MTV bequem und flexibel zu abonnieren“, so Michael Keidel, VP Content Sales & Distribution GSA bei Viacom International Media Networks.
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Also, from DWDL.de:
MTV ab sofort bei Prime Video Channels verfügbar
Fans von MTV können nun auch bei Prime Video Channels ein Angebot des Musiksenders buchen. Das Angebot umfasst den Sender MTV Brand New sowie zahlreiche Inhalte auf Abruf. Der Name des Channels kommt allerdings überraschend.
Auch MTV ist künftig auf der Pay-TV-Plattform von Amazon vertreten: Wie Viacom am Mittwoch bekanntgab, können Prime-Mitglieder ab sofort das Paket MTV+ bei Prime Video Channels buchen. Das Angebot bietet demnach Zugang zum linearen Sender MTV Brand New sowie zu diversen Inhalten auf Abruf, darunter "Jersey Shore: Familiy Vacation", "Fear Factor" oder "Ex on the Beach".
Der Channel kann für 2,99 Euro pro Monat gebucht werden und lässt sich monatlich kündigen. Der Name erstaunt allerdings, schließlich nennt Viacom auch das vor einigen Wochen bei Nickelodeon gestartete abendliche Timeshift-Fenster seines Free-TV-Senders MTV+. Daran soll sich auch durch den Start bei Prime Video Channels nichts ändern, heißt es.
"MTV ist nicht nur zurück im deutschen Free-TV - mit dem Ausbau unserer erfolgreichen Zusammenarbeit mit Amazon Prime Video haben Fans nun erstmals die Möglichkeit, die besten Musik- und Realityinhalte von MTV bequem und flexibel zu abonnieren", sagte Michael Keidel, VP Content Sales & Distribution GSA bei Viacom International Media Networks, über das neue Angebot.
--Ende--
Source: The Hollywood Reporter; Additional source: Google Translate.
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