Tuesday, July 16, 2019

The Premiere of 'SpongeBob’s Big Birthday Blowout' Achieves Sponge-Tastic Ratings for Nickelodeon USA

The premiere of “SpongeBob’s Big Birthday Blowout”, Nickelodeon's brand-new hour-long special to commemorate the 20th anniversary of SpongeBob SquarePants on Friday, July 12, at 7:00 p.m. (ET/PT) was watched by a spongeriffic 2,235,000 viewers across Nick, Nicktoons and TeenNick!


Demo breakdown:


Nickelodeon: 1,827,000 (0.37)
Nicktoons: 274,000 (0.06)
TeenNick: 134,000 (0.04)

(Numbers in brackets = P18-49 ratings)

The sponge-tastic ratings marks the show's highest ratings since the premiere of "Whale Watching" in August 2018. “SpongeBob’s Big Birthday Blowout” has also become the highest rated broadcast for Nickelodeon and all kids television networks in the U.S. for 2019.

It’s SpongeBob’s birthday in “SpongeBob’s Big Birthday Blowout,” which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton - Tom Kenny, Bill Fagerbakke, Clancy Brown, Carolyn Lawrence, Roger Bumpass and Mr. Lawrence, respectively - playing live-action doppelgänger versions of the animated characters they voice! In the one-hour special, Bikini Bottom is getting ready for a very special day: SpongeBob's birthday! To mark the occasion, Sandy, "helped" (read: hindered) by the inhabitants of the underwater city, decide to organise a surprise birthday party for SpongeBob.

In order to keep the birthday boy away from the preparations, Patrick and SpongeBob go on a crazy trip to the surface world, where they come across a few familiar characters such as JimBob and Manward during lunchtime rush at The Trusty Slab restaurant. Meanwhile, the Bikini Bottom residents set up a surprise party for SpongeBob.

The special also features special guest stars David Hasselhoff (Baywatch, The SpongeBob SquarePants Movie), Kel Mitchell (All That, Kenan & Kel, Good Burger, Game Shakers), Jack Griffo (The Thundermans) and Daniella Perkins (Knight Squad), and cameos from Jace Norman (Henry Danger), Victoria Beckham, Tiffany Haddish, Sigourney Weaver (Ghostbusters), JoJo Siwa, Michael Strahan, RuPaul and Gilbert Gottfried. (#893)

The debut of “SpongeBob’s Big Birthday Blowout” kicks off "Best Year Ever", Nickelodeon's year-long global celebration commemorating 20 years of SpongeBob SquarePants, one of the most iconic TV series and characters ever created, which includes the launch of the official SpongeBob SquarePants YouTube channel, brand-new merchandise and a app, and will lead up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming 2020.


More Nick: Nickelodeon Brings SpongeBob SquarePants' Bikini Bottom to Life at Comic-Con International: San Diego 2019!

Originally published: Tuesday, July 16, 2019 at 12:39 BST.

Ratings data supplied by Showbuzz Daily; Sources: Anime Superhero Forum /@D-nice is the man, @ToonsJazzLover; H/T: TV By The Numbers by zap2it.com; Additional source: Encyclopedia SpongeBobia.
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