Monday, November 25, 2019

'SpongeBob SquarePants' Was the Most In-Demand Children's TV Series in 2018

Guinness World Records™ 2020 unveils most in-demand TV shows

NEW 2020 Edition features popular shows such as SpongeBob SquarePants, Game of Thrones, Stranger Things, and Riverdale

New York/Los Angeles – With the upcoming release of Guinness World Records 2020 Edition, available globally today, Guinness World Records partnered with Parrot Analytics, to provide fans around the world with exciting news on their favorite shows. Everyday, fans turn on their screens and welcome actors and actresses into their homes to tell stories that inspire, motivate, encourage and educate. Guinness World Records values these stories, which have created such a demand that they’ve broken record titles in their respective categories.

“There’s no such thing as TV now,” says Guinness World Records Editor-in-Chief Craig Glenday. “This is a fast-paced, ever-changing landscape, with multiple ways to engage with content, so keeping track definitively of which shows top the popularity charts is impossible without the kind of data provided by Parrot Analytics. Gone are traditional viewing figures; instead, by tracking demand, through streaming, downloading and even chatter on social media, Parrot Analytics has helped Guinness World Records identify the shows that people are genuinely talking about and watching. And the results come as no surprise – the shows we all talk about around the water cooler are those that appear at the top of the lists: Game of Thrones, Stranger Things, Rick and Morty, The Voice… all TV – for want of a better word – of the highest caliber.”

The Guinness World Records 2020 Edition covers TV-related record-holders spanning book adaptations, comedy, digital originals, reality, medical drama and Sci-Fi and more. Amongst these categories, are fan favorites such as SpongeBob SquarePantsGame of Thrones, Stranger Things, Riverdale, The Voice and Grey’s Anatomy.

With the expansion of TV formats, this section is all encompassing featuring record-holders from broadcast networks, premium cable and streaming services.

Parrot Analytics, the leading TV content analytics firm specializing in global audience demand measurement, has developed a global platform-agnostic measurement system to quantify how viewers are engaging with TV shows. The resulting demand weighted metric is based upon inputs from video consumption (streaming/download), social media (hashtags, liking, sharing) and research/commentary (media coverage) sources.

This data was used to assist with the ARTS & MEDIA: TV section, one of 11 engaging chapters in this new edition.

The Most in-demand TV Series categories for 2018 included in this year’s edition include:

• Children’s Show: SpongeBob (Nickelodeon)
• Book Adaptation: Game of Thrones (HBO)
• Legal Drama: Suits (USA Network)
• Teen Drama: Riverdale (The CW)
• Comedy: Big Bang Theory (CBS)
• Digital Original: Stranger Things (Netflix)
• Animated: Rick and Morty (Adult Swim, Cartoon Network)
• TV Series: The Walking Dead (AMC)
• Reality: The Voice (NBC)
• Horror: American Horror Story (FX)
• Medical Drama: Grey’s Anatomy (ABC)
• Romantic Drama: Outlander (Starz)
• Sci-Fi Drama: Westworld (HBO)
• Superhero: The Flash (The CW)

This new edition of the best-selling annual celebrates the latest record-breaking achievements with a series of 11 fact-packed chapters, covering a wide spectrum of topics from the classic – amazing animals, jaw-dropping geography and spectacular sporting achievements – to the cutting-edge – including streaming, viral sports and robots & AI.

The Guinness World Records 2020 Edition ($28.95 USD) is available in stores now and online globally.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: Sponge on the Run, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

THQ Nordic and Nickelodeon are slated to release SpongeBob SquarePants: Battle for Bikini Bottom - Rehydrated, a remake of the much-loved video game, very soon.

More Nick: 'The SpongeBob Musical: Live On Stage!' to Debut on Nickelodeon in December 2019!

About Guinness World Records

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people -individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit

About Parrot Analytics
Global television demand measurement

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.

Contact Parrot Analytics
Website -
Global TV demand - Television Measurement

Based on a Parrot Analytics Press Release via Scoop Media.

From Kidscreen:

Infographic: What shows are the most in-demand globally?

Looking at social media, online research, video interaction and piracy numbers across the globe, Parrot Analytics found the top-10 shows kids are loving right now.

Peppa Pig and SpongeBob SquarePants dominate the competition as the most in-demand kids shows globally this past month, according to Parrot Analytics. According to the research firm’s proprietary data, both the eOne and Nickelodeon shows have more than 10 times the demand that the average kids show did between October 20 and November 18, 2019.

Parrot measures this demand by analyzing social media interactions, social video views, online research for the shows, and piracy numbers. All of this is plugged into a weighted algorithm (i.e. pirating four episodes of a series is worth more than liking a Facebook post), which determines what the demand is like for an average show, and which stand above the rest.

eOne’s other preschool series PJ Masks, follows closely behind Peppa and SpongeBob, with 9.3 times more demand than the average kids show. The top-10 is rounded out by PAW Patrol (8.9 times more), Masha and the Bear (8.4 times), Steven Universe (pictured, 8.1 times), Miraculous: Tales of Ladybug and Cat Noir (7.9 times), Naruto: Shippuden (7 times), Pok√©mon (6.5 times) and Teen Titans Go! (5.7 times).

The top seven of those shows all entered into the “outstanding” demand category, which according to Parrot, only 2.7% of the 20,000 shows analyzed (in both the kids and adult space) achieved this past month.

For its kids category, Parrot crunched the numbers on shows targeted at preschool to elementary school-aged kids. It’s not limited only to animated series, but rarely do live-action kids shows crack the global top-10, according to a Parrot spokesperson.

The full infographic is available below (click to enlarge):

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