Tuesday, June 23, 2020

Nickelodeon Portugal Celebrates Record Ratings

Nickelodeon Portugal is celebrating record-breaking ratings after becoming the second most-watched children's channel in the country in May 2020 - and was very close to being number-one!


The high-ratings comes just a few months after Nickelodeon launched on the MEO and Vodafone platforms in Portugal. Prior to launching on MEO and Vodafone, Nickelodeon was exclusive to TV operator NOS in the country.

Nickelodeon Portugal saw a ratings increase of 36% over the previous month in May 2020, and 138% over the same period the previous year.

The Portuguese version of the number-one network for kids recorded a record audience share of 6.8% in May in the 4-to-14 year demographic. The top-rating kids channel in the country, Disney Channel scored 7%, falling one percentage point compared to the previous month.

Nickelodeon considers this ratings evolution to show that it has cemented its position in the kids' channel arena, buckling the trends other kids' channels in the country, which has seen ratings decrease.

Nickelodeon Portugal mainly saw a significant ratings increase during its prime,time (8pm-12am). According to GfK/CAEM data, Nickelodeon has been growing its audience share for three consecutive months, obtaining a 1.2% share in the first 22 days of June. In May, the average was 1.2%, and in April it had a 0.8% market share.

Ratings growth on the channel was driven by Nickelodeon's top-rated live-action series, including The Thundermans (24,700 viewers), iCarly (23,300 viewers) and Henry Danger (22,700 viewers).

"These figures confirm that we are on the right track and gives us encouragement to continue working hard on what we offer," said Nickelodeon.

"At Nickelodeon, we always put children first in everything we do and we always try to offer the best content to continue bringing joy and fun to Portuguese homes".

From Espalha-Factos:

Nickelodeon Portugal festeja recordes de audiência

Canal infanto-juvenil alcançou o segundo lugar no mês de maio

Pouco tempo após a sua chegada à Vodafone e MEO, o Nickelodeon está a bater recordes de audiência. O canal alcançou o segundo lugar entre os canais infanto-juvenis nacionais no mês de maio, muito próximo do primeiro classificado.

Com um crescimento de 36% face ao mês anterior, e de 138% em relação ao período homólogo do ano anterior, o Nickelodeon Portugal registou um share recorde de 6,8% em maio no target dos 4 aos 14 anos. O líder Disney Channel marcou 7%, e recuou um ponto percentual face ao mês anterior.

O canal considera que esta evolução demonstra que cimentou a sua posição neste segmento, contrariando os resultados dos canais do mesmo género, “que decresceram de forma generalizada“.

As audiências do canal melhoraram de forma significativa ao longo de todo o dia, especialmente durante o prime-time (20h-24h). No público em geral, de acordo com os dados da GfK/CAEM, o Nickelodeon está a crescer há três meses consecutivos, tendo obtido 1,2% de share nos primeiros 22 dias de junho. Em maio, a média foi de 1,2%, e em abril tinha sido de 0,8% de quota de mercado.

De acordo com os dados revelados em comunicado, as séries populares de live-action reuniram o maior número de espectadores do canal, como The Thundermans (24,7 mil espectadores), iCarly (23,3 mil espectadores) e Henry Danger (22,7 mil espectadores).

“Já o sabíamos quando demos os importantes passos de entrarmos em dois novos operadores portugueses e estes números vêm confirmar que estamos no caminho certo e dar-nos alento para continuarmos a trabalhar arduamente na nossa oferta”, afirmam.

“No Nickelodeon, colocamos as crianças sempre em primeiro lugar em tudo o que fazemos e procuramos sempre oferecer os melhores conteúdos para continuar a levar alegria e diversão aos lares portugueses”.

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Mais Nick: Nickelodeon Launches #KidsTogether--A Global Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities
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