Monday, June 29, 2020

ViacomCBS Strikes Sky TVOD Deal for Nickelodeon, Comedy Central, MTV Titles

ViacomCBS has agreed a distribution deal with Sky in the UK to place its pay-TV brands on the Sky Store, marking its debut on the transactional platform.

The deal, which includes programming across Nickelodeon, MTV and Comedy Central will enable viewers to purchase the content on Sky Store via the app, online or on NOW TV boxes, without the need for a Sky subscription.

In particular, ViacomCBS said that some of its “most popular titles” will be available.

These include Nickelodeon favourites PAW Patrol, SpongeBob SquarePants, Dora the Explorer and The Adventures of Paddington, along with all 23 seasons of Comedy Central’s South Park and the latest seasons of MTV’s flagship titles Ex On The Beach, Celebrity Ex on the Beach, Geordie Shore and The Hills: New Beginnings.

Dan Fahy, Vice President (VP), Commercial and Content Distribution at ViacomCBS Networks UK said: “UK households continue to show a very healthy appetite to own digital content and ViacomCBS’s franchises are consistently top-sellers. We’re constantly expanding consumer access points to our brands and content, and the launch of our Nickelodeon, MTV and Comedy Central franchises on Sky Store is an important new path for consumers.”

This announcement serves as a precursor to the launch of the as-yet unnamed ViacomCBS ‘super service’ streamer that is set to launch in 2021. Chief Executive Officer (CEO) Bob Bakish has said that it will be a relaunch of CBS All Access, with the existing streamer’s 15,000 hours of content to be complemented by 15,000 hours of new Viacom and CBS programming.

Sky Store, which also sells HBO and BBC episodes, includes a DVD in the mail for all movie purchases.

More Nick: Nickelodeon UK Brings Slime Music and Mayhem to Blackpool and London with SLIMEFEST 2020!

Sources: TBI Vision, Advanced Television, Broadband TV News, Media Play News.
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