Thursday, July 16, 2020

'SpongeBob SquarePants' the Most In-Demand TV Show for Week Ending July 11

SpongeBob SquarePants was once again the most in-demand TV series for the week ended July 11, according to Parrot Analytics, which reports that Nickelodeon's beloved animated series saw a demand 104.7 times higher than that of the average television show, representing an increase of roughly 1.4 percent over the previous week.


In addition Nickelodeon Ratings news, the most popular educational kids series in the U.S. in June 2020 included Blue’s Clues & You! (16.3 times more in demand) and Bubble Guppies (pictured, 12.2 times more in demand)! The news comes as demand for educational content is seeing a downfall.

The news comes as ViacomCBS announces plans to add all episodes of SpongeBob SquarePants, along with The SpongeBob Movie: Sponge on the Run, which is foregoing its theatrical release due to the on-going COVID-19 (coronavirus) and heading straight to digital, to a bulked-up and relaunched CBS All Access during early 2021. Internationally, the film will bow on Netflix.

Parrot Analytics provides readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through June 28.

More Nick: Nickelodeon Announces Voice Cast for 'Kamp Koral: SpongeBob’s Under Years', First-Ever 'SpongeBob SquarePants' Spinoff!

Originally published: Monday, July 13, 2020.
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