Thursday, March 11, 2021

'iCarly': Netflix Success Comes Quick as Nickelodeon Show Climbs Streaming Platform's Charts

Beloved Nickelodeon series iCarly may have only just debuted on Netflix, but it's already proving to be a major success!


Initially running on Nickelodeon from 2007 until 2012, the first two seasons dropped on Netflix's streaming platform on Feb. 8 ahead of a revival of the show on ViacomCBS' Paramount+ later this year, and the series almost immediately shot to the top of the streamer’s Top 10 lists.

By Tuesday, iCarly ranked as No. 3 overall on both the complete Top 10 list and Top 10 TV series of the day, falling just behind the streamer's adaptation of Kristin Hannah's New York Times bestselling novel Firefly Lane and The Sinner. Since then, the series has only climbed in the ranking. On Wednesday morning, iCarly ranked No. 2 overall, with only Firefly Lane ahead of it. Given that Netflix rarely released viewership data, it remains unclear just how many people have tuned in to reminisce. However, given some of the other series it is beating out on the ranking, the numbers are presumably high.

Falling several spots behind iCarly on the overall ranking was Bridgerton, the Regency-era romance drama that took the streamer and social media by storm following its December 2020 debut. Based on Julia Quinn's novels and following Daphne Bridgerton's dating season debut, the series was viewed by 82 million households within the first 28 days of its debut, becoming the streamer's biggest series ever, a title that was previously held by The Witcher, which was viewed by 76 million households within its first 28 days on the platform. Now nearly two months out from its premiere, Bridgerton's viewership seems to be falling, landing it in the No. 5 overall ranking as of Wednesday morning. It fell just behind War Dogs at No. 4 and The Sinner at No. 3. Rounding out the Top 10 Wednesday was Cocomelon, Jenni Rivera: Mariposa de Barrio, Go, Dog. Go!, Henry Danger, and All About the Benjamins.

By this rate, iCarly could follow a similar path as Avatar: The Last Airbender and The Legend of Korra, the former of which broke Netflix records.

Airing on Nickelodeon from 2007 through 2012 for six seasons and a total of 97 episodes, iCarly followed a group of best friends in Seattle – Carly Shay (Miranda Cosgrove), Sam (Jenette McCurdy) and Freddie (Nathan Kress) – who turned their life into a web show named after Carly. The beloved series also starred Jerry Trainor as Spencer Shay. During its initial run on Nick, according to Variety, the series broke rating records for Nickelodeon and, along with Victorious, served as the launching pad for crossover spinoff Sam & Cat, which is also available for streaming on Netflix. In December, a revival of iCarly was ordered for ViacomCBS' new streaming service Paramount+ and will feature much of the original cast.

Update (3/11) - From Variety:

TV Ratings: ‘iCarly’ Wins Over New Generation, Lands on Nielsen’s Weekly Streaming Top Ten Ratings

“iCarly,” Nickelodeon’s mid-aughts sitcom starring Miranda Cosgrove, Jennette McCurdy, Nathan Kress and Jerry Trainor, found a new home on Netflix on Feb. 8., and with that second life a new generation. Per Nielsen rating insights based on their weekly SVOD Top 10 lists, the family-friendly comedy was a favorite among the ages 2 to 17 crowd during the first week of its debut on the streamer. Across its 60 episodes currently available to watch on the platform, “iCarly” garnered 883 million viewing minutes and landed in third place on the acquired content list and in fifth on the overall programming list.

In addition to the overall programming and acquired content lists, the global marketing research firm will also be pushing out weekly Top 10 lists that take into consideration original programming and movies in an effort to provide an expanded and more inclusive look at most streamed programs for that given week.

Three programs crossed the one billion viewing minutes threshold the week of Feb. 8 to Valentine’s Day, including the newly released Netflix original, “Firefly Lane,” starring Katherine Heigel and Sarah Chalke, accruing 1.288 billion minutes. The show, which chronicles the life of two women throughout thirty years of friendship, was most popular across all viewers 2 and up. The other two programs were Netflix’s “Crime Scene: The Vanishing at the Cecil Hotel,” which was most popular among adults ages 35 to 54 and drew 1.286 billion minutes of viewing time across only four episodes. “The Sinner,” Netflix’s third victor of the week, resonated most with adults aged 55 and over, and drew in 1.229 billion viewing minutes.

Other notable insights from the streaming content lists include Disney Plus’ “WandaVision,” which showed continued traction on the back of its weekly release strategy hitting a slight increase in both minutes viewed (596 million versus 589 million) across its six episodes and kept its third-place stronghold on the originals list. In addition, the superhero series that fuses the sitcom and action drama genres together landed in tenth place on the overall programs list. Telemundo’s biographical telenovela “Mariposa de Barrio,” the first Spanish-language show to make the charts, dipped after an impressive six weeks on the charts— going from third place to eighth on the acquired content list.

Top 10 Programs Overall
“Firefly Lane” (Netflix) (10 episodes) – 1288 minutes (millions)

“Crime Scene: The Vanishing at the Cecil Hotel” (Netflix) (4 episodes) – 1286 minutes (millions)

“The Sinner” (Netflix) (24 episodes) – 1229 minutes (millions)

“Criminal Minds” (Netflix) (302 episodes) – 948 minutes (millions)

“iCarly” (Netflix) (60 episodes) – 883 minutes (millions)

“Grey’s Anatomy” (Netflix) (366 episodes) – 867 minutes (millions)

“Heartland” (Netflix) (156 episodes) – 637 minutes (millions)

“Schitt’s Creek” (Netflix) (80 episodes) – 635 minutes (millions)


“Outlander” (Netflix) (55 episodes) – 611 minutes (millions)

“WandaVision” (Disney Plus) (6 episodes) – 596 minutes (millions)

Top 10 Originals
“Firefly Lane” (Netflix) (10 episodes) – 1,308 minutes (millions)

“Crime Scene: The Vanishing at the Cecil Hotel” (Netflix) (4 episodes) – 1236 minutes (millions)

“Wandavision” (Disney Plus) (5 episodes) – 596 minutes (millions)

“Bridgerton” (Netflix) (8 episodes) – 409 minutes (millions)

“Cobra Kai” (Netflix) (30 episodes) – 300 minutes (millions)

“The Great British Baking Show” (Netflix) (65 episodes) – 284 minutes (millions)

“The Crown” (Netflix) (40 episodes) – 281 minutes (millions)

“Longmire” (Netflix) (63 episodes) – 232 minutes (millions)

“Go Dog Go” (Netflix) (9 episodes) – 194 minutes (millions)

“Lucifer” (Netflix) (75 episodes) – 194 minutes (millions)

Top 10 Acquired Content
“The Sinner” (Netflix) (24 episodes) – 1229 minutes (millions)

“Criminal Minds” (Netflix) (302 episodes) – 948 minutes (millions)

“iCarly” (Netflix) (60 episodes) – 883 minutes (millions)

“Grey’s Anatomy” (Netflix) (366 episodes) – 867 minutes (millions)

“Heartland” (Netflix) (156 episodes) – 637 minutes (millions)

“Schitt’s Creek” (Netflix) (80 episodes) – 635 minutes (millions)

“Outlander” (Netflix) (55 episodes) – 611 minutes (millions)

“Mariposa de Barrio” (Netflix) (91 episodes) – 588 minutes (millions)

“Cocomelon” (Netflix) (6 episodes) – 587 minutes (millions)

“NCIS” (Netflix) (353 episodes) – 495 minutes (millions)

Top 10 Movies
“War Dogs” (Netflix) – 326 minutes (millions)

“To All the Boys: Always and Forever” (Netflix) – 320 minutes (millions)

“Moana” (Disney Plus) – 220 minutes (millions)

“The Dig” (Netflix) – 187 minutes (millions)

“Finding Ohana” (Netflix) – 175 minutes (millions)

“Frozen II” (Disney Plus) – 159 minutes (millions)

“Space Sweepers” (Netflix) – 140 minutes (millions)

“Avengers: Endgame” (Disney Plus) – 136 minutes (millions)

“Frozen” (Disney Plus) – 136 minutes (millions)

“Soul” (Disney Plus) – 124 minutes (millions)

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Originally published: Thursday, February 11, 2021.

Original source: PopCulture.

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