Thursday, May 13, 2021

'Baby Shark Big Show!' Nets Big Ratings for Nickelodeon

Since its March 26 premiere, Nickelodeon's brand new animated preschool series Baby Shark Big Show! ranks as the No. 1 series with K2-5 across all TV, according to Nielsen!

The series has reached 2.5 million preschoolers and 11.1 million Total Viewers, launch to date, and garnered more than 54.5 million views on Nick Jr.’s YouTube channel. On Nick Jr. VOD, there have been 2 million total transactions for the new series, based on the world-famous pop culture phenomenon Baby Shark since launch, with the series posting month over month gains since it has been available on VOD.

Viewers can catch all new episodes of Baby Shark Big Show! Fridays at 12:30 p.m. ET/PT on Nick Jr. on Nickelodeon! Fans can also visit for Baby Shark's Big Show! videos, arts and crafts, coloring pages, and to make their very own shark!

Co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, the series (26 half-hour episodes) follows Baby Shark and his best friend William as they journey on fun-filled comedic adventures and jaw-some underwater escapades in their community of Carnivore Cove, make new friends and sing original catchy tunes along the way.

In the series premiere, “Baby Tooth/Slobber Slug,” Baby Shark gets his first loose tooth and enlists William’s help to lose it so he can trade it in for a sand dollar. When their antics get the tooth lost for real, they must team up with the Toothfish Fairy to track it down. Then, while Baby Shark and his friends are playing Barnacle Ball, Hank’s pet rock, Rocky, is accidentally sent soaring into the lair of the vicious Slobber Slug and they must stage an elaborate rescue mission.

Baby Shark’s Big Show! features a swim-sational lineup of voice actors: Kimiko Glenn (Orange is the New Black), as Baby Shark; Luke Youngblood (Glitch TechsHarry Potter and the Sorcerer’s Stone), as William; Natasha Rothwell (Insecure), as Mommy Shark; Eric Edelstein (Hotel for Dogs, Pig Goat Banana CricketWe Bare Bears), as Daddy Shark; Debra Wilson (MADtv), as Grandma Shark; and Patrick Warburton (Tak & the Power of Juju, The X's, Seinfeld, Family Guy), as Grandpa Shark.

In addition to Nickelodeon and SmartStudy’s partnership to produce Baby Shark’s Big Show!, ViacomCBS Consumer Products (VCP) is managing consumer products licensing worldwide, excluding China, Korea and Southeast Asia, for the Pinkfong Baby Shark property.

Leading up to the premiere, Nickelodeon treated fans to an early look at the brand new animated preschool series based on the world-famous pop culture phenomenon Baby Shark with the debut of the all new Christmas special “Baby Shark’s Big Fishmas Special” ("All I want for Fishmas") in December 2020.

Pinkfong Baby Shark launched on YouTube in November 2015 and took the world by storm, amassing 8 billion views and becoming the most-watched video in the platform’s history. With music, characters, story and dance all combined together, the song certified RIAA Diamond and 11x platinum single for selling over 11 million units in the U.S., and spawned a viral phenomenon #BabySharkChallenge, generating over one million cover videos around the globe.

Baby Shark’s Big Show! is executive produced by Gary “Doodles” DiRaffaele (Breadwinners) and Tommy Sica (Breadwinners), with Whitney Ralls (My Little Pony: Equestria Girls) serving as co-executive producer. The series is produced by Nickelodeon Animation Studio in Burbank, Calif., with production overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool.

Now an established brand, and named the No. 3 licence in infant and toddler toys in January this year, Pinkfong’s Baby Shark has experienced overnight success across multiple touchpoints including UK retail aisles. Through a partnership with SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, ViacomCBS Consumer Products has been managing Baby Shark’s licensing globally outside of Asia since October 2019 as well as in the UK. A wide range of products is now available at all major retail stores. For the spring/summer season 2021, a WowWee infant range will be available through Jazwares, while Clementoni and Ravensburger will launch new Baby Shark branded puzzles and games. An expanded range of toys will also be coming this summer from Spin Master. Spring saw Sambro release an exciting range of children’s arts & craft, novelty and outdoor products including painting sets, doughs and inflatable play products, while MV Sports’ colourful line will include a scooter, bikes, a horn and helmet. In addition, ViacomCBS Consumer Products UK partnered with Kellogg’s earlier this year to launch Baby Shark multigrain cereal, babywear specialist Dennicci has enjoyed success with its Baby Shark collection, and Lexibook has developed a strong line of consumer electronics.

Original source: Cynopsis.

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