Monday, November 22, 2021

Nickelodeon Partners With Irish Start-Up HoloToyz for New Toy Range

An Irish augmented reality (AR) technology start-up has secured licensing agreements with Nickelodeon and Sega to produce a range of toys!

Declan Fahy and Kate Scott. ‘It is completely unheard of in the toy industry for a toy company to obtain so many licences in such a short period of time, but also for such a small and young company to be approached by such big-name brands.’ Picture: Barry Cronin

Kate Scott and Declan Fahy, a husband-and-wife team, and Paul Cosgrave last year founded HoloToyz, which uses augmented reality technology to interact with traditional toys and books designed for three to 12-year-olds.

HoloToyz has developed animations for the apps which interact with a range of products including books, watches, wall decals and temporary tattoos. When scanned with the free HoloToyz app (available on Android and iOS) each 2D image comes to life in breathtaking 3D animation, bringing a little extra magic to playful moments. For more information, visit

Original source: Business Post.

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