Wednesday, November 10, 2021

ViacomCBS Teams with Asda Opticians and Alexander Parker for TV and Film-Branded Eyewear

ViacomCBS Consumer Products UK Partners with ASDA Opticians and Alexander Parker Ltd for Branded Eyewear

New optical ranges include PAW Patrol®, SpongeBob SquarePants and Paramount Pictures movie-branded glasses for all ages

London, UK – ViacomCBS Consumer Products UK today announced a brand-new partnership with Asda Opticians and optical wholesaler Alexander Parker Ltd to launch branded optical ranges for spectacle wearers of all ages. The new collections will include branded glasses showcasing some of ViacomCBS’s most iconic properties including PAW Patrol (produced by Spin Master Entertainment), SpongeBob SquarePants and Paramount movie classics such as Grease and Baywatch.

This first-time partnership with Asda Opticians comprises of two ranges of colourful eyewear for kids and adults which are rolling out across more than 130 Asda stores across the UK. The “Kids’” collection featuring Nickelodeon’s most beloved properties such as children’s favourites, PAW Patrol launched this Autumn with SpongeBob SquarePants launching soon on the 30th January 2022. The “In the Movies” adult range launched this Autumn too and spotlighted some of Paramount Pictures’ classic movies including Grease, Footloose, Top Gun and Baywatch to name a few.

“This is a very exciting partnership which makes vibrant and colourful eyewear easily accessible and readily available to ASDA customers up and down the country,” commented, Venetia Davie, Vice President, Consumer Products, ViacomCBS UK & Ireland.  “The new collaboration makes wearing glasses fun for children and creates a statement look for adults and we are delighted to have our beloved and cult classic properties showcased at ASDA Optician stores.”

Angela Smith, Optical Commercial Manager at ASDA said, “At Asda Opticians we are really proud of the new movie ranges for both kids and adults. PAW Patrol is always a favourite among Asda’s character-based products and it is a great new addition to our glasses range! Our adult customers are loving the new movie range too, especially the Grease and Baywatch styles!”

The “In the Movies” collection is priced at £80 for one pair, even if lenses need to be varifocal or if consumers need to have thinned lenses. This range also includes sun tints for adults, which is great as the second pair includes buy 2 save £40 pricing. The “Kids” collection is free with their NHS voucher, and they also sell any of the kids frames as prescription sunglasses for just £15. To note, NHS vouchers for glasses will only be issued following an eye test if a prescription is required. For more information, visit

About ViacomCBS Consumer Products:
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

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