Wednesday, February 09, 2022

Nickelodeon Africa Announces the Return of NickFest

Could Nickelodeon be planning to launch a NickFest family event in the U.S.?

ViacomCBS, the parent company of the Nickelodeon brand, has applied to register the trademark for NICKFEST with the United States Patent and Trademark Office (USPTO)!

Monde Twala, one of the co-General Managers (GM) of ViacomCBS Networks Africa (VNCA), has revealed that, following a two-year hiatus due to the on-going COVID-19 pandemic, Nickelodeon Africa is set to bring back NickFest, South Africa’s biggest family-centric festival later this year!

"The events and activation side of the industry should bounce back observing COVID-19 protocols," said Twala, adding "[a]udiences love to touch and feel brands, so we plan to bring back physical shows for the MTV Africa Music Awards (MAMAs), which showcase the ultimate in African culture, music, and creativity as well as an Africa Day concert hosted by MTV Base. After a hiatus, South Africa’s biggest family-centric festival ‘NickFest’ is planned to return in [later this] year."

First launched in Africa in 2015, NickFest is Nickelodeon's festival for kids and families that features a unique combination of live musical performances from some of the most popular artists, appearances from the stars of Nickelodeon's hit shows, as well as a variety of Nick-themed games and activities, and tons of Nickelodeon's trademark slime.

Following its success in Africa, NickFest events have been held in Portugal and Spain.

Originally published: February 09, 2022.

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