Nickelodeon Treasure Hunt Malta, which first took place in 2019, is set to return in Valletta on May 28 and 29!
During the free, outdoor weekend event, families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality. They will also have the chance to get slimed, visit a life-sized Krusty Krab, attend live shows on the main stage and participate in exclusive meet-and-greets with well-known characters.
Characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Shimmer and Shine, among others, will be present.
For the first time in Malta, lucky kids (and adults!) will get a chance to follow in the footsteps of some of the world’s biggest stars and get a sliming of a lifetime in Nickelodeon’s Slimulator machine in Triton Square.
Other activities include a life-sized Krusty Krab complete with games and a chance to get on the Employee of the Month wall alongside SpongeBob; fun-packed character shows and family entertainment on the main stage at St. George’s Square; and exclusive Meet & Greets with beloved Nickelodeon characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Shimmer and Shine and more.
To complement these activations, Nickelodeon Treasure Hunt Malta will feature an interactive mobile map, where families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality to save and share.
The event is organized by Velocity International, Paramount’s in-house commercial integrated marketing agency.
“The second edition of Nickelodeon Treasure Hunt is landing in Malta and promises a unique, fun-packed weekend,” said Lee Sears, executive VP and general manager of international digital and ad sales at Paramount. “This experience is an exciting way for kids and families to immerse themselves in the world of Nick by connecting with their favorite characters and making valuable memories whilst discovering how much Malta has to offer to families visiting the island.”
After a networking lunch at Shangri La, the guests were accompanied to the Malta Pavilion at Expo 2020 Dubai, to enjoy an exclusive, private tour of the pavilion and attend the prize give-away of the pre-organized social media campaign that Malta Tourism Authority had organized.
“In the Malta Tourism Strategy 2021-2030, we have listed family tourism as one of our priorities for the tourism sector, especially during this recovery period,” said Clayton Bartolo, Minister for Tourism for Malta. “Having the Nickelodeon Treasure Hunt back in Malta is intrinsically related to this priority, and I am sure that once again, Malta will be able to cement its position as a family-friendly destination, where families with children of all ages can enjoy a fun, safe and unforgettable vacation.”
Dr. Gavin Gulia, chairman of the Malta Tourism Authority (MTA), added, “One of the niches which we, as an Authority, continuously focus on in the Maltese Tourism Industry is family tourism. I am pleased, on behalf of the MTA, to welcome back the Nickelodeon Treasure Hunt to the Maltese Islands, and in particular to our beautiful capital city, Valletta. I am sure that this event being held at the end of May will be an additional incentive for families from all over the world to choose Malta for a well-deserved break with their families. There is truly something for everyone in Malta and Gozo, and partnerships with international brands such as Nickelodeon are helping us to enhance our product by giving families memories to last a lifetime and an appetite to come back for more.”
Nickelodeon Treasure Hunt Malta first launched in 2019, harnessing the global power of the Nickelodeon brand and its universally loved characters to drive tourism to Malta’s family-friendly attractions during off-peak months. To celebrate the launch, Air Malta unveiled a plane with Nickelodeon livery.
This Nickelodeon experience builds upon the success of the annual Isle of MTV Malta live music event which helped reposition Malta as a youth travel destination. MTV International recently announced that Isle of MTV Malta is returning for its 14th edition on July 19, with global superstar DJ Marshmello headlining the summer festival.
More information can be found on the official Nickelodeon Treasure Hunt Facebook page, https://www.facebook.com/nickelodeontreasurehuntmalta.
Event Description:
Nickelodeon Treasure Hunt Malta
The 2nd edition of Nickelodeon Treasure Hunt is landing in Malta and promises a unique, fun-packed weekend! Full of exciting ways for kids & families to immerse themselves in the world of Nickelodeon. Connecting with their favourite characters, making memories whilst discovering how much Malta has to offer!
28 May 2022 - 29 May 2022
From 10:00 am to 6:00 pm
Valletta, Malta
For the first time in Malta, lucky kids (and adults!) will get a chance to follow in the footsteps of some of the world’s biggest stars and get a sliming of a lifetime in Nickelodeon’s Slimulator machine in Triton Square. Other activities include a life-sized Krusty Krab complete with games and a chance to get on the Employee of the Month wall alongside SpongeBob; fun-packed character shows and family entertainment on the main stage at St. George’s Square; and exclusive Meet & Greets with beloved Nickelodeon characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Shimmer and Shine and more. To complement these activations, Nickelodeon Treasure Hunt Malta will feature an interactive mobile map, where families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality to save and share.
This outdoor weekend event will run in Valletta on May 28th and 29th this year.
Come join us!
This event will follow the COVID-19 Protocols which will be in place at the time of the said event, if any.
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Originally published: April 14, 2022.
Original source: TVKIDS; H/T: Special thanks to @RegularTweetsUK for the news!; Additional sources: TradeArabia News Service via Gulf Digital News.
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