Paramount International Networks has launched a Nickelodeon HD channel in Kazakhstan! The channel broadcasts hit Nickelodeon shows in Kazakh, many of which will have Kazakh dubs for the first time thanks to a massive content localisation project. The channel is available on operators such as Alma TV and tvcom.
To go along with the launch, Nickelodeon HD Kazakhstan has launched an official website, https://nickelodeonhd.kz, which features information about the new channel and the shows viewers can find on it, and where they can find the channel. The website is available in Kazakh and Russian.
According to the company, along with the expansion of the Nickelodeon brand presence in Kazakhstan and a significant increase in the audience of its programs in the Kazakh language, the licensing of Nickelodeon characters for consumer goods will also receive an additional incentive. National manufacturers will be able to use world-famous characters to produce and widely promote branded products for children and families.
“Kazakhstan is a strategically important market for us,” says Elena Balmont, Senior Vice President of Paramount International Networks in the CIS and Baltic countries. “There are now eight Paramount TV channels that reach viewers of all ages present in Kazakhstan, but also for the first time in the history of our brands will bring our favourite children's characters as close as possible to the audience speaking this language. With the support of the Ministry of Information and Social Development of the Republic of Kazakhstan, we were able to quickly translate and professionally voice hundreds of hours of original content, the volume of which will increase. This was a challenging and ambitious project that drew on Paramount's extensive experience in other countries, including the Baltics. We are excited to be able to speak the same language with our viewers and are confident that Nickelodeon HD will be popular in Kazakhstan."
Paramount запускает детский телеканал Nickelodeon HD на казахском языке
Компания Paramount запустила телеканал Nickelodeon HD на казахском. Большинство героев любимых детских шоу впервые заговорят на этом языке благодаря масштабному проекту по локализации контента. Nickelodeon HD на казахском расширит аудиторию популярных каналов компании, уже транслируемых в стране.
Телеканал представит в Казахстане локализованную версию всемирно известного бренда Nickelodeon, который уже более 40 лет производит и показывает популярные шоу для детей. C Nickelodeon HD они и их родители получат доступ к лучшим сериалам и программам для семейного просмотра, многие из которых будут показаны в стране впервые. До конца 2022 года зрителей канала ожидают 354 премьерных эпизода. Среди них такие популярные анимационные шоу, как, например, "Губка Боб Квадратные Штаны", "Смурфики", "Варварка и тролль", "Элвин и бурундуки", "Звездный путь: Протозвезда" и "Трансформеры", а также новые телесериалы "Запредел" и "Загадки острова Рок". Информацию о Nickelodeon HD и его подключении можно найти на сайте канала.
Как отмечают в компании, наряду с расширением присутствия бренда Nickelodeon в Казахстане и значительным увеличением аудитории его программ на казахском языке дополнительный стимул получит и направление лицензирования потребительских товаров. Национальные производители смогут использовать популярных во всем мире персонажей для выпуска и широкого продвижения брендированной продукции, рассчитанной на детскую и семейную категории потребителей.
"Казахстан - стратегически важный для нас рынок, – говорит старший вице-президент Paramount International Networks в странах СНГ и Балтии Елена Бальмонт. – Здесь представлены восемь телеканалов компании Paramount, которые охватывают зрителей самых разных возрастов. Запуск Nickelodeon HD на казахском не только усилит наше присутствие в Казахстане, но и впервые в истории наших брендов максимально приблизит любимых детских персонажей к аудитории, говорящей на этом языке. Благодаря поддержке Министерства информации и общественного развития Республики Казахстан нам удалось в кратчайшие сроки перевести и профессионально озвучить сотни часов оригинального контента, объем которого будет увеличиваться. Это был сложный и амбициозный проект, в котором мы использовали обширный опыт, накопленный Paramount в других странах, в том числе в Балтии. Мы рады возможности заговорить с нашими зрителями на одном языке и уверены, что Nickelodeon HD будет популярен в Казахстане".
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From The Astana Times:
Kazakhstan Releases Nickelodeon and TiJi Cartoons in Kazakh
NUR-SULTAN – The Nickelodeon HD TV channel, a local version of the American TV channel, broadcasting cartoons, entertainment, sports, and music programs in Kazakh, was presented on May 18 at the Central Communications Service in Nur-Sultan, reported the Ministry of Information and Social Development.
The most popular cartoons translated into Kazakh are SpongeBob SquarePants, PAW Patrol, ICarly, The Smurfs, Victorious and Alvin and the Chipmunks. Photo credit: yvision.kz
Approximately 800 hours of cartoons have been translated into Kazakh, while 354 episodes are expected to premiere by the end of the year. The channel, whose content has been created for preschoolers, primary and secondary school audience, and teenagers so far, is now available on the Alma TV and TV Commerce telecom services.
Initiated by the ministry in 2021, the project seeks to promote the state language among the younger generation. “The launch of the new channel will help to increase children’s interest in the state language learning and its correct use, as well as have an educational impact on children and teenagers,” said Vice Minister of Information and Social Development Daniyar Kadirov during a May 18 briefing.
Maria Kosareva, who serves as Paramount Global Vice President for Entertainment and Kids Brands Development in the Commonwealth of Independent States (CIS) and Baltic states, added that Nickelodeon will foster the improvement of emotional intelligence due to their interesting block programming.
Commenting on the channel’s content for the pre-school audience, Kosareva noted the importance of songs. “It is very important that the characters sing in the local language. Approximately 70 minutes of songs have been translated, that is a lot,” she said.
Along with the Nickelodeon HD TV channel, a Kazakh version of the French TiJi TV channel was presented earlier to mark the Year of Children. The TiJi TV channel is available on Alma TV, TV Commerce, Kazakhtelecom, PRK Fermata, Kainar Media, Teralain and TTK.
While explaining the reasons for choosing Nickelodeon and TiJi, Kadirov said that the ministry considered the outcomes of sociological surveys and the popularity of cartoons.
“According to the results of the research, Balapan TV channel ranked first, where the content is mainly broadcast in Kazakh, followed by Nickelodeon and TiJi TV channels. Cartoon Network, Karusel and Malysh TV channels were the last in the rating,” said Kadirov.
Acting Chair of Kazakhstan Institute of Social Development Kazbek Maygeldinov said the content of Nickelodeon and TiJi was examined for its impact on the psyche of children.
Launched in 1979, Nickelodeon is represented in nearly 180 countries, while its characters speak more than 40 languages.
TiJi was launched later in 2000 and became the first TV channel in Europe created specifically for preschoolers. It is represented in 20 countries and its content is translated into 14 languages.
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Originally published: May 12, 2022.
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