Wednesday, July 26, 2023

PUMA and SpongeBob Reunite For Back-to-School Capsule Collection


SpongeBob x PUMA Back-to-School Capsule Collection

Herzogenaurach, July 25, 2023 – PUMA and SpongeBob SquarePants reunite for another exciting 
collection, this time serving up a back-to-school capsule collection.

Featuring a range of playful doodle designs, drop two of the collaboration includes both footwear and apparel, mixing bright and playful undersea colors with sketchbook-inspired graphics from the show.

Apparel highlights include the PUMA x SpongeBob SquarePants Bomber Jacket and Twill Pants, while cozy essentials are also featured, such as the Graphic Hoodie, as well as a range of graphic T-shirts showing SpongeBob and his nefarious alter-ego DoodleBob.

The collection’s matching footwear is centered around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired color palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

SpongeBob x PUMA Back-to-School Capsule Collection

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, 
SpongeBob SquarePants and PUMA’s latest offerings are perfect for any classroom, especially if you’re a student of Mrs. Puff.

The latest PUMA x SpongeBob SquarePants collection is available now from, PUMA stores, and select accounts worldwide.

SpongeBob x PUMA Back-to-School Capsule Collection

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and
sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at

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