“BIG BROTHER” WATCHED BY NEARLY 26 MILLION UNIQUE VIEWERS
Premiere Week Multiplatform Viewership Up +11% Year Over Year
“Big Brother” Multiplatform Viewership Highlights:
- BIG BROTHER season 27 season to date has reached nearly 26 million unique viewers across broadcast on CBS and streaming on Paramount+.
- Premiere week (episodes airing July 10 and 13) L+7 multiplatform viewership is averaging 4.9 million, up +11% from last summer premiere week.
- Paramount+ streaming alone is up +9%.
- Through its first two weeks (episodes airing July 10, 13, 16, 17, 20), season-to-date multiplatform viewership is averaging 4.8 million, up +9% from last summer’s first two weeks.
- BIG BROTHER is the #2 summer broadcast show.
- BIG BROTHER is the #6 summer series across ALL broadcast and SVOD.
- On Paramount+ BIG BROTHER ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.
Source: Nielsen Reach data based on S27 Linear + Streaming 07/10/25-07/27/25, 1+ Minute Reach, Most Current. Nielsen Panel Only Live+7, 07/10/25-07/20/25 vs. 07/17/24-07/28/24. Streaming data from Nielsen SCR based on Flight Start Date +7 Days of Viewing. Streaming data for 7/28/24 is missing in Nielsen’s SCR.
Internal Streaming Data based on Super Service Dashboard 07/10/25-07/30/25 ranked on reach and total hours.
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H/T: TheFutonCritic.com.
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