Hasbro has unveiled the latest news and activity for one of the world’s most recognizable and best-loved franchises at this year’s Licensing Expo in Las Vegas.
Hasbro returned to the show floor at Las Vegas Licensing Expo (May 19–21, 2026) to spotlight the creative breadth, innovation, and global scale of its iconic franchises. Through a wide range of branded experiences spanning live entertainment, attractions, consumer products, music, and lifestyle, Hasbro continues to demonstrate how its brands connect with fans of all ages, all around the world.
“The storytelling potential of our brands is unmatched,” said Kim Boyd, President, Global Licensing & Entertainment at Hasbro. “Whether it’s celebrating the 40th anniversary of THE TRANSFORMERS: THE MOVIE, sharing the powerful narrative around George Pig’s hearing loss diagnosis, or encouraging creative self-expression through MY LITTLE PONY, our brands resonate deeply in fans’ lives. That emotional connection is what fuels our licensing, entertainment, and live experience strategy. As we return to the show floor at Licensing Expo, we’re continuing to expand how we bring these stories to life with creative partners who share our passion and perspective.”
Read on for Hasbro’s latest Peppa Pig news and brand launches to see how the company is inspiring a lifetime of play:
Global Experiences
- Dreamland Powered by Hasbro (APAC): A new multi-brand family entertainment destination is set to launch this summer in Bayfront Zhongshan, China. Dreamland Powered by Hasbro will include a range of family-friendly activities spanning a range of Hasbro brands, including TRANSFORMERS, PEPPA PIG, and MY LITTLE PONY.
- PEPPA PIG Theme Parks – Florida and Texas (NAM): Families are invited to pack their bags and join Peppa on oinktastic adventures through limited-time "Pig Family Travel Adventure” events, alongside select weekends of Amazon-sponsored pop-ups featuring interactive displays, giveaways, and exclusive offers!
- From May 23–June 28, the Florida park will offer passport-inspired activities through a globe-trotting journey where little ones can explore different destinations alongside Peppa and family, plus a park-wide scavenger hunt.
- Through June 5–August 16, the Texas park will also host a world-traveling passport experience, along with a Miss Rabit meet-and-greet, plus all-new live shows including Daddy Pig’s Magic Show, Peppa’s Music and Arts Festival and Peppa’s Story Book Celebration.
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| PEPPA PIG Theme Park – Dallas/Fort Worth |
Toys, Games & Crafts
- PEPPA PIG x Goliath (NAM/EMEA): PEPPA PIG joins Goliath’s Colorific and Doodle Town ranges, bringing fresh arts and crafts experiences to preschoolers and filling a key gap in the toddler creative play space. Launching this fall, the range introduces a vibrant world of draw-and-play that sparks imagination from the very start.
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| Peppa Town Doodle Set | Peppa Pig x Goliath |
Apparel & Accessories
- PEPPA PIG x Character.com/Hear the Fun (EMEA): Character.com is celebrating George Pig with a dedicated range of kids’ daywear and nightwear. Featuring George alongside Peppa and Evie, the collection highlights a story of family support and discovery, supported by a bespoke style guide and donation to the National Deaf Children’s Society. Available for purchase HERE.
Home & Lifestyle
- PEPPA PIG x Humble Company (EMEA): Earlier this year, Hasbro has teamed up with The Humble Co. to launch a PEPPA PIG oral care range, bringing eco-conscious, dentist-developed products designed to make healthy routines more engaging for families.
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| Peppa Pig x Humble Company |
- PEPPA PIG x My Carry Potty (NAM/EMEA/ANZ): PEPPA PIG and My Carry Potty are teaming up for award-winning potty-training solutions with one of the world’s most recognizable preschool characters. Launching this summer, the co-branded range supports children’s independence while offering parents a reliable, stress-free solution with a fun PEPPA PIG touch.
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| Peppa Pig x My Carry Potty |
- PEPPA PIG x P&G (EMEA): Hasbro has recently teamed up with P&G and Pampers to introduce Pampers Premium Protection Nappy Pants, bringing a playful, character-led design to a key developmental milestone for families in the UK. The campaign includes a new Peppa-inspired track, “It’s Time for Nappy Pants,” celebrating everyday family moments with humor and heart. Listen to the song HERE.
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| Peppa Pig x P&G |
- PEPPA PIG x STAEDTLER (EMEA): PEPPA PIG joins STAEDTLER’s Noris junior range, bringing playful, child-friendly stationery that’s safe, easy to hold, and designed to spark creativity from the very first scribble. The partnership inspires early imagination with tools made just for little hands. Available for purchase HERE.
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| Peppa Pig x Staedtler |
Publishing
- PEPPA PIG x Hollo Books (APAC): Hasbro is teaming up with Hollo Books to expand the PEPPA PIG universe in China through a dynamic new children’s publishing program that aims to spark curiosity and create joyful reading experiences for young fans and families.
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| Peppa Pig x Hollo Books |
- PEPPA PIG x Tonies (NAM/EMEA/ANZ): PEPPA PIG returns in Tonieplay PEPPA PIG: Playdate with Peppa and PEPPA PIG: The New Baby Sister with new audio experiences inviting kids to explore her world in an adventurous way. Designed for screen-free play, kids can pop Peppa onto their Toniebox for interactive, muddy puddle fun! Order your very own Tonieplay HERE for PEPPA PIG: Playdate with Peppa and HERE for PEPPA PIG: The New Baby Sister.
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| Peppa Pig x Tonies |
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