Paramount and Spin Master Celebrate 10 Years of 'PAW Patrol' in London

Staff at Paramount’s UK headquarters celebrated the milestone with a life-sized cake in the form of Chase, one of the characters from the beloved preschool animation series.

(L-R) Pam Kaufman (president and CEO of International Markets, Global Consumer Products & Experiences at Paramount), Louise Bucknole (GM, Kids & Family UK & Ireland at Paramount), Jules Borkent (executive VP, International Kids and Family Brands at Paramount), Veronica Hart (executive VP, Global Franchise Planning, Consumer Products & Experiences at Paramount), Hedley Barnes (Spin Master’s SVP, International Sales & Marketing) and Anna Hewitt (Spin Master’s senior director, International Franchise & Communication, Entertainment) kick off a year of celebrations to mark the 10th anniversary of Paw Patrol.

Paramount and Spin Master have gathered together to celebrate the 10th anniversary of the hit preschool animation Paw Patrol.

Pam Kaufman, president and CEO of International Markets, Global Consumer Products & Experiences at Paramount, said: “We’re incredibly excited to be celebrating 10 years of Paw Patrol with Spin Master Entertainment at our London HQ. This is a momentous occasion that commemorates Paw Patrol’s enduring global appeal and unlocks exciting opportunities with a range of partners across multiple demographics. We look forward to creating more unforgettable memories for Paw Patrol fans with the initiatives we have planned in 2023 and beyond”.

Jennifer Dodge, Spin Master’s president of Entertainment, said: “When we first envisioned Paw Patrol, we knew we had created something special, but we couldn’t have imagined how it would touch the lives of so many children globally. This year, as we mark it’s 10th anniversary, we are honoured to have shepherded millions of pre-schoolers through their early years sharing inspiring stories of community and igniting imaginations through play. Alongside our incredible partners at Paramount, we celebrate this huge milestone and kick off another exciting year for our pups.”

Hedley Barnes, Spin Master’s senior vice president, International Sales & Marketing commented: “I’m thrilled to be here as we celebrate 10 years of Paw Patrol. The pups and their fandom, combined with our partnership with Paramount, have helped to fuel the success of Paw Patrol establishing it as a truly iconic, global franchise.”

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

More Nick: Nickelodeon UK Announces 'PAW Patrol on a Stroll' Initiative to Raise Funds For Dogs Trust!

Original source: Licensing.biz.

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Viacom UK to Open the Doors of its London Offices for Workplace Week London 2018

London, UK - Marking an exciting first for Workplace Week London 2018, Viacom International Media Networks (VIMN) will be opening the doors of its London offices, presenting an exclusive opportunity to have a sneak peek look behind the scenes of the media brand powerhouse!

Located on a quiet back-street wedged between Camden High Street, Regent’s Canal and Kentish Town Road, visitors will struggle to miss the dazzling rainbow-coloured building occupying the former TV-AM site (just a stone’s throw from the tube station) that houses close to 1200 desks and is home to national broadcaster, Channel 5, as well as Nickelodeon, MTV, Comedy Central, BET and more.

Following the acquisition of Channel 5 in 2014, and the need to accommodate many more staff, VIMN UK is proud to show off a new look and feel, following a multi-million-pound extension. The design brief? To be anything but ordinary – and they nailed it.

Brimming with vibrancy and creativity, the bright bold frontage highlighting the sweeping curve of the building which mimics the crescent it spans, is enough to bring a smile to the coolest Camden Indie rocker. Intended to celebrate the pop industrial aesthetic and energy of its locality, a wall of rainbow-coloured fins graduating in colour on the outside shine red, orange, yellow and green when viewed from the west, and from lime green to darker greens to bright blue when viewed from the east. Winning some serious eco points, the office boasts a green living wall, photovoltaic panels and sedum roof.

The office is just as eye-catching on the inside! Stand-out features include modern, open-plan workstations and breakout areas, two atriums and a large, open flexible space for dining and whole-company meetings alongside the occasional gigs (very MTV!), as well as a series of studios, production rooms and recording and edit suites. Where else can you eat lunch with a giant MTV Moon Person swinging above you whilst sipping out of a keep cup watching A-list music and TV talent swishing past?

So, if you’ve ever wondered where the creative minds behind some of the world’s biggest brands, TV shows and characters reside (from SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Blind Date and Geordie Shore) take the tour this November (just after you have your picture taken in front of the Lady Gaga art installation in one of several break out areas….but you’ll have to get past the giant SpongeBob SquarePants statue first!)

Little Mix's Perrie Edwards and Jade Thirlwall standing next to the SpongeBob SquarePants statue at Nickelodeon UK's offices at Hawley Crescent at Camden Lock in London

Workplace Week London 2018 – brainchild of global change management firm Advanced Workplace Associates (AWA) – will take place the week commencing 12th November 2018. More than 20 organisations, including 10 debutants, have confirmed their support for the philanthropic week, which has so far raised over £100,000 for BBC’s Children in Need.

VIMN UK's address: Viacom International Media Networks, 17-29 Hawley Crescent, Camden Town, London, England, NW1 8TT, United Kingdom. [View on Google Maps]

“Workplace Week was created in 2011 to showcase how business leaders and their facilities, people services and workplace teams can champion change in order to improve engagement, productivity, wellbeing and business performance,” says Andrew Mawson, founder of AWA and creator of Workplace Week London. “Over the years, the week has shined a light on the organisations that are putting much more thought into how they create an excellent workplace experience and use workplace change as a tool for business transformation by embracing new, modern approaches to work to help people be at their best.”

Workplace Week London 2018's tour of Viacom International Media Networks' London offices will take place on Monday 12th November 2018 between 10:30 am - 12:00 pm. Tickets to the tour cost £50 (GBP), and can be purchased at https://www.workplaceweek.com.

Other companies taking part in this years Workplace Week London include: LEGO, RBS Digital Studio, WWF's Living Plant Centre, Bazaarvoice, British Film Insititute (BFI), Lloyds of London, JustGiving, Innocent Drinks, Jellyfish, Huckletree West, Reward Gateway, KPMG, Aviva Digital Garage and many more. To find out more about the workplaces taking part in Workplace Week 2018 and to book tickets, please visit www.workplaceweek.com and join the Twitter conversation using @WWLondon18 & #WWLondon.

To find out more about Viacom International Media Networks (VIMN) UK & Ireland, visit https://careers.vimn.com.

More Nick: 'Rise of the Teenage Mutant Ninja Turtles' Rises to the Top of the Ratings in the UK!

Original source: FMJ; Additional source: Wikipedia.

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Viacom International Media Networks Calls Digital Review

From CampaignLive:

Viacom International Media Networks calls digital review

By Sara Kimberley, campaignlive.co.uk, Thursday, 18 October 2012 10:30AM Be the first to comment

Viacom International Media Networks is seeking an agency to handle its digital account across major markets.

The Viacom division, which owns brands including MTV, VH1, Nickelodeon, Viva and Comedy Central, has approached agencies directly.

It is understood that the VIMN senior vice-president of digital, Philip O'Ferrall, is overseeing the process.

VIMN, formerly known as MTV Networks International, runs MTV operations outside of the US and has offices in London (which broadcasts the reality programme Geordie Shore), Berlin, Stockholm, Sydney, Tokyo, Milan, Madrid and Paris.

In the past, VIMN has worked with a number of agencies across its advertising and digital activity including Buzzman in Paris, Quiet Storm in the UK and Wieden & Kennedy São Paulo. The media owner has also relied on sponsorship activity to promote its channels.

Last month, the company was in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV to go live online this month and on mobile later in the year.

District MTV is aimed at fashion-savvy 18- to 34-year-olds in the UK, Italy, France, Germany and Spain. It will make use of MTV's existing connections to pop culture, music and fashion.

VIMN confirmed the review to Campaign.

This article was first published on campaignlive.co.uk

Tags: MTV Networks International, Geordie Shore, VIMN, District MTV, Viva, New Business, Television, Viacom, Comedy Central, Account review, Media / Entertainment, Agency, Viacom International Media Networks, VH1, Agencies, Nickelodeon, Digital agency, Global

Nickelodeon UK's Central London Studios And Offices Start To Move To Camden Lock In North London

Tina McCann, the Managing Director of Nickelodeon UK and Ireland, has announced on her official Twitter profile page (@TinaMcCannTV) that Nickelodeon UK and Ireland has started to pack up and move Nickelodeon UK's studios and offices from it's current address in Central London at 15-18 Rathbone Place, London, W1T 1HU, where Nickelodeon UK's HQ has been situated since the early 1990s, to MTV Networks Europe's office building (and MTV's UK studios) which is located at 17-29 Hawley Crescent, Camden Lock, London, NW1 8TT, which is next to Regent's Canal, and which was the same building and television studios (then called "Breakfast Television Centre") that former UK breakfast television station "TV-am" used to broadcast from:

Goodbye Rathbone Place! Nick UK on the move - Camden here we come... pic.twitter.com/DT8RyNoy - - Wednesday 19th September 2012

And:

Team shot Nick UK leaving Noho! Sad but exciting.... pic.twitter.com/Lgfty31E - Wednesday 19th September 2012