Get your slime on with Nickelodeon this Summer! Nickelodeon, the number-one entertainment brand for kids and families, has announced that this summer, Nickelodeon will launch a brand-new global interactive multiplatform brand campaign called the Nickelodeon Slime Cup!
Fronted by Slime Cup Ambassador and mascot, SpongeBob SquarePants, four teams consisting of 20 players from the hit Nick shows "SpongeBob SquarePants", "The Haunted Hathaways", "The Thundermans", "Fairly OddParents", "Teenage Mutant Ninja Turtles", "Sanjay and Craig" and "Sam & Cat" will be battling it out to take home the coveted prize – the Nickelodeon Slime Cup trophy.
The 14-week multi-territory, multi-platform event will drive participation across both Nickelodeon channels and digital websites; additionally, the Slime Cup will come to life in select markets, through specially created retail, theme park and mall experiences and on-the-ground events in markets such as Germany, France, Spain and Singapore.
The three month initiative will start and end with two special TV events. "The Nickelodeon Slime Cup Challenge" will kick off on-air in June 2014, and feature the live-action stars from Team Blue, Team Purple, Team Red and Team Yellow as they compete in three rounds of slime-filled head-to-head challenges to earn slime for their teams. The campaign will culminate in August 2014 with the second special TV event, "Slime Cup: Tournament of Champions", featuring Nickelodeon's favorite NickToon stars and reveal the winning Nickelodeon Slime Cup team.
Nickelodeon fans will be able to follow the action between the network's linear channel and its digital sites. Online (
www.slimecup.com) from June through August, Nickelodeon fans will be able to move between their local Nickelodeon channel and digital sites, to root, rally and collect slime for their chosen team by participating in web-based activities. NickHeads will be invited to play games, answer polls and quizzes, view special behind-the-scenes content, watch online streaming video clips, and track their team progress using the Nickelodeon Slime Cup slime-o-meter. Throughout the campaign, the site will feature new and exciting content including a Slime Cup Victory Dance Competition that will launch in June, a brand new custom game "Slime Cup Games" coming in July, and activities encouraging kids to train along with some of their favorite Nickelodeon stars by participating in weekly fitness challenges. Kids will even be able to create their very own personalised team stat card on the site.
Nickelodeon Slime Cup sponsors globally include mio TV (Singapore), BoomCo Mattel (Poland), Toy Kingdom (Philippines), Goliath (France), and BRITVIC (Spain). Pan regional promotional partners include Ferrero Rocher, Burger King, and Cereal Partners Worldwide (CPW).
The four Nickelodeon Slime Cup teams will feature the players:
Team Blue:
Jack Griffo (Max Thunderman in "The Thundermans"). Nickname: Slimy The Great And Powerful.
Breanna Yde (Frankie Hathaway in "The Haunted Hathaways"). Nickname: The Small Slimeball.
Plankton ("SpongeBob SquarePants"). Nickname: The Slime Wizard.
Wanda ("The Fairly OddParents"). Nickname: The Slimy Godmother.
Leonardo ("TMNT"). Nickname: The Slimy Blue Bandit.
Team Purple:
Benjamin Flores Jr. (Louie Preston in "The Haunted Hathaways"). Nickname: P-Slime.
Addison Riecke (Nora Thunderman in "The Thundermans"). Nickname: The Slimy Shortcake.
Squidward Tentacles ("SBSP"). Nickname: The Slimy Sourpuss.
Sanjay Patel ("Sanjay and Craig"). Nickname: Slimy Sanjay.
Donatello ("Teenage Mutant Ninja Turtles"). Nickname: Gooey Genius.
Team Red:
Zoran Korach (Goomer/Gieux Merr in "Sam & Cat"). Nickname: The Slimy Strongman.
Curtis Harris (Miles Preston in "Hathaways"). Nickname: The Gooey Ghost.
Sandy Cheeks ("SpongeBob"). Nickname: Sandy The Slime Queen.
Craig ("Sanjay and Craig"). Nickname: The Slimy Serpent.
Raphael ("Ninja Turtles"). Nickname: The Slimy Red Rebel.
Team Yellow:
Amber Montana (Taylor Hathaway in "The Haunted Hathaways"). Nickname: Sister Slimy.
Cameron Ocasio (Dice in "Sam & Cat"). Nickname: The Slimy Salesman.
Patrick Star ("SpongeBob SquarePants"). Nickname: The Slimy Star.
Timmy Turner ("The Fairly OddParents"). Nickname: Slime Turner.
Michelangelo ("Teenage Mutant Ninja Turtles"). Nickname: Slimy Prankenstein.
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As part of Nickelodeon Slime Cup 2014, each local Nickelodeon channel taking part in the initiative has launched their localised official Nickelodeon Slime Cup website:
Nickelodeon Germany (Deutschland) -
slimecup.nick.de
Nickelodeon Italy (Italia) -
slimecup.nicktv.it
Nickelodeon Netherlands (Nederland) -
slimecup.nickelodeon.nl
Nickelodeon Latin America (América Latina; Mexico, Colombia, Venezuela and Argentina) -
slimecup.mundonick.com
Nickelodeon Brazil (Brasil) -
slimecup.mundonick.com.br
Nickelodeon Spain (Espana) -
slimecup.nickelodeon.es
Nickelodeon France -
slimecup.nickelodeon.fr
Nickelodeon Global -
slimecup.nick.tv
Nickelodeon South East Asia (SEA; Nickelodeon Philippines, Nickelodeon Singapore and Nickelodeon Malaysia) -
slimecup.nick-asia.com
Nickelodeon Poland (Polska) -
slimecup.nick.com.pl
Nickelodeon Russia and CIS (Россия and СНГ) -
slimecup.nickelodeon.ru
Nickelodeon Sweden (Sverige) -
slimecup.nickelodeon.se
Nickelodeon Denmark (Danmark) -
slimecup.nickelodeon.dk
Nickelodeon Norway (Norge) -
slimecup.nickelodeon.no
Article sources:
slimecup.nick.tv,
Advanced Television,
Kidscreen, and
World Screen.
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