Thursday, April 19, 2018

Nickelodeon's Number-One Mobile Game App 'Sky Whale' Launches All-New Augmented Reality Mode Today

Original Nickelodeon USA Press Release:

NICKELODEON’S NUMBER-ONE MOBILE GAME APP SKY WHALE


LAUNCHES ALL-NEW AUGMENTED REALITY MODE TODAY



Nickelodeon today unveiled an all-new augmented reality (AR) update for its number-one mobile game app, Sky Whale, available now on the App Store and Google Play. The AR-enhanced Sky Whale app allows users to bring the Sky Whale realm into their surrounding physical space through a device in a 360-degree immersive experience.


The Sky Whale AR mode is a 360-degree challenge that makes a user’s physical space appear to become the Sky Whale sea and sky when viewed through a mobile device’s camera. In the game, players will steer the narwhal with a device, moving through the space to soar through the sky or swim underwater in a race to collect items and accumulate points for high scores.


With nearly 30 million global downloads since launch, Nickelodeon’s Sky Whale averages two million active monthly users. Sky Whale challenges players to bounce through the sky and to keep the narwhal up in the air, using clouds and crazy objects to go higher and farther, even into outer space or on an underwater adventure.


Additionally, Nickelodeon’s popular “Do Not Touch” button, a component featured in its award-winning Nick App, is available now as a standalone Do Not Touch AR app on the App Store. The Do Not Touch AR app features interactive surprises and mini games that highlight both Nickelodeon properties and iconic trademarks, like SpongeBob SquarePants, The Loud House, slime and the Kids’ Choice Awards blimp, along with original animations.

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Update - Official iLLOGIKA press release, via Christ Centered Gamer and TGG:

iLLOGIKA is proud to announce the release of Nickelodeon’s mobile game app Sky Whale’s augmented reality version


MONTREAL BASED STUDIO iLLOGIKA ANNOUNCES NICKELODEON MOBILE GAME APP SKY WHALE’S NEW AUGMENTED REALITY ENHANCED VERSION AVAILABLE NOW

Nickelodeon Russia To Launch New Pro-Social Initiative To Celebrate Earth Day 2018

On Sunday 22nd April 2018, Nickelodeon Russia (Россия) will launch a brand-new pro-social campaign in honour of Earth Day. The initiative will be supported by popular Russian vloggers Мария Элвис, Марк Макаров, Настя Миани, Мари и Бинет Сенн, Ева Миллер, Мария Риваль, Полина Гренц and Герман Черных, who will each feature in their own short video that will provide viewers with simple tips on the little things that they can do to help the environment and protect nature.


Each of the tips will relate to different aspects of everyday life, and will feature topics such as cleaning and sorting rubbish, disposing of batteries, saving water and electricity, opting for eco-friendly modes of transport, caring for plants, and avoiding the inappropriate use of plastic bags.

Raising environmental issues with viewers is an important pro-social initiative of the channel. On Earth Day, Nickelodeon will encourage viewers to share their own advice on how to protect the environment on the channel's official social media networks: Instagram, Facebook and VKontakte.

Pro-social activities are one of the cornerstones of the Nickelodeon television channel. Among Nickelodeon Россия's are "Правила интернет-безопасности" ("Internet Security Rules"), which teaches kids, tweens and teens how to effectively use modern technologies and about the dangers that can be found online; "Вместе к лучшему" ("Together For Good"), which, in partnership with a public organisation, touches on the important issues of society, from environmental safety to homelessness problems. Its goal is to inspire children to change the world for the better and to celebrate the achievements of those who have already taken an active part in this; and "День, когда пора играть" ("Worldwide Day of Play"), which aims to remind everyone how important outdoor exercise is, and how having fun outdoors and being in touch with nature nurtures better physical, emotional and cognitive development in children.

Below is Nickelodeon Россия's official press release announcing the exciting news, via Viacom International Media Networks (VIMN) Russia's Press Office:

Опубликовано 19.04.2018

NICKELODEON РОССИЯ ОТМЕЧАЕТ ДЕНЬ ЗЕМЛИ И ДЕЛИТСЯ ЭКОСОВЕТАМИ ВМЕСТЕ С БЛОГЕРАМИ


22 апреля телеканал Nickelodeon Россия проведёт кампанию в честь Дня Земли. Инициативу телеканала поддержат Мария Элвис, Марк Макаров, Настя Миани, Мари и Бинет Сенн, Ева Миллер, Мария Риваль, Полина Гренц и Герман Черных. Каждый из блогеров в отдельном видеоролике расскажет, каким образом можно сберечь природу нашей планеты, следуя несложным правилам. Все рекомендации будут относиться к разным сторонам повседневной жизни и посвящены таким темам, как уборка и сортировка мусора, утилизация батареек, экономия воды и электричества, выбор в пользу экологичных видов транспорта, уход за растениями и отказ от нецелесообразного использования пластиковых пакетов.

Привлечение зрителей Nickelodeon Россия к вопросам охраны природы — важная социальная инициатива телеканала. В День Земли Nickelodeon призывает своих зрителей делиться в социальных сетях канала (ВКонтакте и Инстаграм) личными советами по защите окружающей среды.

Социальные активности являются одним из приоритетов телеканала. Среди них проект Nickelodeon Россия «Правила интернет-безопасности», цель которого — научить детей и подростков эффективно пользоваться современными информационными технологиями и уметь вовремя распознавать угрозу в интернете. ПроектNickelodeon «Вместе к лучшему» —это кампания, которая проходит совместно с крупнейшими общественными организациями, затрагивая важные для общества темы: от экологической безопасности до проблем бездомности. Ее цель — вдохновить детей менять мир к лучшему и отметить достижения тех, кто уже принял в этом активное участие.

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Больше Nick: April 2018 on Nickelodeon Russia | Kid Danger | Hunter Street S2 | Thundermans | Bunsen | ALVINNN!!! | Mysticons!
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Manchurian Pupils Soak Up the Fun with SpongeBob SquarePants for Jeans for Genes Day | Nickelodeon UK

UK - Excited youngsters couldn’t wait to get to school to “sea” Nickelodeon superstar SpongeBob SquarePants!


The much-loved cartoon character soaked up the fun atmosphere at Lever Edge Primary School in Manchester as he thanked children for designing him a new pair of jeans to wear.

The Nickelodean cartoon character was the guest of honour at the school after children won a national competition as part of Jeans for Genes Day. They were asked to come up with ideas for his new pair of denim trousers.


Hundreds of schools took part in the competition, with Lever Edge in Great Lever selected as the winners.

“The children knew about the visit and were so excited to meet him," deputy headteacher Melanie Tipping told The Bolton News.


“They found out after Christmas they had won so it has been a long wait and couldn’t wait to meet him.

She added: “I think the teachers were just as excited as the pupils — a few had their photograph taken with him.”


SpongeBob SquarePants was introduced to everyone in assembly where he handed out prizes including scooters, guitars, ukuleles, footballs and rugby balls, before he went on a walk around the school to meet his adoring fans.

Mrs Tipping said: “Our children love entering competition and I’m sure SpongeBob SquarePants will like the design of his new jeans!”

As well as having fun meeting the famous character, children also realised the importance of the money they raised by wearing jeans on Jeans for Genes Day.


They raised more than £2,000 for Genetic Disorders UK, the charity which organises the fundraiser. The charity raises money to help transform the lives of half- a-million children in the UK who are affected by a life-altering genetic disorder. Mrs Tipping said: “The Year Six children gave a whole school assembly about what the children raised money for.”


This years Jeans for Genes Day will take place on Friday 21st September 2018. For more information about Jeans for Genes Day and to find out how you can host fun-packed day of denim in your school or workplace to raise money for the 500,000 children in the UK with Genetic Disorders, please visit JeansForGenesDay.org.


SpongeBob SquarePants waved goodbye to the children before joining his friends under the sea no doubt sharing his on-land adventures with Patrick Star, Sandy Cheeks and Squidward Tentacles.


Check out Lever Edge Primary School's winning Jeans for Genes designs at leveredgeprimaryacademy.co.uk, and visit The Bolton News for more photos and video from the event, including a Sponge-Tastic sing-along!

Congratulations to all the pupils at Lever Edge Primary School, and to everyone who raised money for Jeans for Genes!

Additional source: The Free Dictionary.
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Nickelodeon Joins Forces With Stadium Status Group To Develop New Products Inspired By Network's Hit Brands

Nickelodeon has joined forces with Stadium Status Group to develop new consumer products inspired by its portfolio of hit children’s programming.


SpongeBob X ICECREAM by SpongeBob superfan Pharrell Williams

The partnership will see Stadium Status Group develop a variety of projects including celebrity integrations, streetwear collections and high-fashion collaborations.

The kids network has previously partnered with Stadium Status Group to launch a number of collaborations, including Kith’s Rugrats and SpongeBob SquarePants streetwear designs, Jeremy Scott’s slime-inspired apparel, Moschino’s SpongeBob-themed products, and more. Stadium Status Group’s services include retail solutions, product design and development, marketing, and sales.

“Nickelodeon’s relationship with Mel and Doug from Stadium Status Group over the years has led to fantastic collaborations and products for the fans of our brand," says Jose L. Castro, Senior Vice President (SVP), fashion & lifestyle licensing, specialty retail and global fashion collaborations, Nickelodeon. “Stadium Status has their finger on the pulse of pop culture and through our partnership with them, we’re looking forward to pairing our iconic characters with some of the most buzzworthy brands and designers.”


The agreement follows on the heels of a number of apparel-based initiatives for Nickelodeon. In November, Nick partnered with (RED) to launch products inspired by SpongeBob SquarePants in support of The Global Fund. The (SPONGEBOB)RED line features products from aden + anais, Butter Super Soft, Chocolate Skateboards, Fatboy, Global Brand Group, Junk Food and Kidrobot.

Last April, Nickelodeon launched the SpongeBob Gold fashion line as part of a year-long global campaign featuring clothing, footwear, accessories and jewelry. The 27-piece line was created in collaboration with a number of UK and Italian designers. The latest SpongeBob Gold collection, in partnership with 17 fashion designers, recently made its debut at Penang Fashion Week 2018 in Malaysia.

Sources: License Global, Kidscreen.
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Nickelodeon and Mall of America to Open New 'PAW Patrol' Attraction at Nickelodeon Universe in Late Summer

BLOOMINGTON, Minn. - The Mall of America has announced the PAWsome news that a PAW Patrol "immersive experience" will open at Nickelodeon Universe in late summer!


The immersive PAW Patrol attraction will be replacing the recently retired Jimmy Neutron's Atomic Collider ride at the indoor theme park, reports Bring Me The News.

The Jimmy Neutron ride, which had been at the park in various forms since it opened in 1992, including the "Treetop Tumbler" during the Camp Snoopy era, and renamed "Jimmy Neutron's Atomic Collider" when "Nickelodeon Universe" made its debut at the mall, closed on Thursday 19th April 2018.

The new ride, the MOA says, will be a 4,000 square-foot attractions that allows kids to "recreate their favorite PAW Patrol missions inside the world of Adventure Bay in an exciting open-play experience."

The PAW Patrol attraction will transport guests into a creative play environment where kids can help Chase, Marshall and all their friends through many of the familiar sites of Adventure Bay. Whether preparing for rescue missions inside of Lookout Tower or climbing down to the beach to see if there are any turtles or crabs that need saving, kids of all ages will find something new around every corner while visiting the attraction, according to the mall.

An image of the proposed ride shows that the huge, PAW Patrol-themed play area will include many aspects from Nickelodeon's hit CG-animated preschool series, including the PAW Patrol's Lookout Tower HQ, and will feature lots of places where kids can climb, crawl, run, slide and basically save the day with Marshall, Chase, Rocky and more! The space, speculated to also feature the pup's famous vehicles, is sure to light up children's imaginations.


"Whether preparing for rescue missions inside of Lookout Tower or climbing down to the beach to see if there are any turtles or crabs that need saving, kids of all ages will find something new around every corner while visiting the attraction," the MOA said. The area will be the "perfect addition" to the Nick-branded theme park as it celebrates its 10-year partnership with the MOA this year, said Nickelodeon.

"As we celebrate our 10-year partnership with Nickelodeon this year, we are thrilled to continue bringing new experiences of all levels to life for guests to enjoy," said Jill Renslow, Senior Vice President (SVP) of business development and marketing at the Mall of America in a statement. "We remain committed to creating immersive storytelling experiences for guests of all ages and this new PAW Patrol attraction fits perfectly."


Construction on the space begins Monday 23rd April 2018.

Admission to the new PUP-tastic ride will be included in the price of all-day wristbands, or will cost six points for those paying per ride.

Located at the east entrance of Nickelodeon Universe, the PAW Patrol attraction will join the more than 27 rides and attractions located inside the seven-acre theme park.

Gerald Raines, Senior Vice-President of global recreation and location-based experiences for Nickelodeon Group, said: “Paw Patrol is a runaway hit and a beloved preschool property around the world. Making the debut of the brand-new Paw-themed attraction the perfect addition to Nickelodeon Universe, as we celebrate the milestone 10th anniversary of Nick’s first-ever standalone theme park.”

Produced by Spin Master Entertainment, PAW Patrol is a CG-animated, action-adventure preschool series starring a pack of eight heroic puppies - Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker - led by a tech-savvy 10-year-old boy named Ryder. The series' unique blend of problem-solving skills, cool vehicles and cute doggy humor has propelled it to become TV's number-one preschool series. The series has since rolled out worldwide, and has become a global smash hit. PAW Patrol made its U.S. debut on Nickelodeon in August 2013, and the show's fifth season is currently airing on Nickelodeon. Seasons six and seven, along with two specials and a feature film, are also in the works.

More Nick: Nickelodeon Universe At MOA To Celebrate 10th Birthday With Aweslime Party!

Additional sources: kare11.com, Richfield, MN Patch, StarTribune.com, KSTP.com, blooloop.
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