Wednesday, August 01, 2018
NickTube: Planet Nickelodeon Video Round-Up | Wednesday 1st August 2018
Check out a selection of video clips featuring your favourite Nickelodeon shows and stars from Nickelodeon channels around the world!
Double Dare Replay with Marc Summers | Nickelodeon
What has been your favorite messy moment from Double Dare so far? Double Dare returns with more brand-new episodes this fall, only on Nickelodeon!
More Nick: 'All That' Alums Kenan Thompson, Kel Mitchell and Lori Beth Denberg Reuniting to Compete on Special Episode of 'Double Dare'!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Double Dare News and Highlights!
More Nick: 'All That' Alums Kenan Thompson, Kel Mitchell and Lori Beth Denberg Reuniting to Compete on Special Episode of 'Double Dare'!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Double Dare News and Highlights!
Viacom, NYT Share How They ‘Gamify’ the Data Experience
Three experts from three very different media and entertainment companies gathered Tuesday, July 24 for a panel discussion on how to use data and analytics to attract and retain their customers, reports the Media & Entertainment Services Alliance.
The discussion — “Gamifying the Data Experience” — was held during the Smart Content Summit East event, part of the Media & Entertainment (M&E) Day at the Microsoft Conference Center in New York, and saw a similar theme emerge: look at the data to rethink pre-conceived notions about your audience.
“What’s best for our users is what’s best for our company,” said Allison McHenry, senior manager engineering of games for The New York Times. “Because we’re a subscription-based product, if we can consider ways that people find our product more engaging or more fun, keep them on the site longer, it’s a win. We’re constantly looking at data and analytics to see how to keep [consumers] engaged longer.”
As an example, she shared how The Times is experimenting with how to get people back to the site daily via games, including removing archives of puzzles, and making readers return the following day to see the answers from the previous day’s puzzles. “Our data has shown that people [return] far beyond what our initial projections showed,” McHenry said. “That strategy turned out to be effective.” She also noted that the paper digs deep into the data for those who comes regularly to play the paper’s famed crossword puzzles, and plan ahead accordingly. “We’re able to extract a lot of useful data out of that,” she said.
Jyoti Menon Varkey, Vice President (VP) of strategy and partnerships for Viacom’s Audience Science Group, said her company has long been using data to inform its strategies, especially to bridge the online and offline worlds, whether that involves identifying talent or finding out which shows work with events. It gives Viacom an understanding on what’s working and what isn’t, and opens up a better profile of the audience for any given brand.
“It’s also finding out how to reach them from a linear TV standpoint, using all this data I have … to give me a better profile of my audience,” she said.
One of Viacom’s priorities is a focus on live events, and along with that comes a greater understanding of Viacom’s fans. “It’s a huge strategic priority, beyond our core, traditional cable and content business,” Varkey added. “Our CEO has mandated that every flagship brand of ours — MTV, Comedy Central, BET, Nickelodeon — has a live experience, or an on-the-ground event to bring in more users.”
Varkey pointed to the two-day “Nickelodeon SlimeFest” event held in Chicago earlier this summer, the first time the event was held in the U.S. “Going in we knew we were facing a lot of headwinds, low awareness,” she said. Data and analytics were critical, to gauge who was buying tickets and personalizing the messages, depending on where the ticket buyers were coming from. “Data has helped us validate our strategies in some ways,” Varkey added.
Eric Wong, VP of information for Galaxy Media, which owns a number of media brands, including “The World Series of Poker,” and runs its own OTT service, said examining user data has been absolutely crucial toward retention.
“When we dig into the data to discover the engagement rates of our users and what we’ve found is if we have people coming in and watching lots of content at one time, at first we thought they might be valuable customers because they’re watching 10 hours of content all at once,” he said. “But what we found is that churn rates are higher for those who just come in once and watch a large [amount] of content.”
What his company has done is used data and analytics to personalize its communication strategy, including emails and ads, based on past watch history. That’s resulted in a 20% lift in engagement rates, Wong said.
The 2018 M&E Day also included Content Protection Summit East and Entertainment Production in the Cloud (EPIC) conference tracks, providing M&E technology teams valuable insights into the creation, production, distribution, security and analysis of content.
The event was presented by Microsoft, with sponsorship from IBM Watson Media, Amazon Web Services, IBM, LiveTiles, Microsoft Azure, NAGRA, NeuLion, Ooyala, EIDR, GrayMeta, MarkLogic, Qumulo, Avid, Cloudian, SoftServe and TiVo. The event was produced by the Media & Entertainment Services Alliance (MESA), the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council.
More Nick: How Nickelodeon Employs Four Core Brand 'Pillars' To Guide Strategy!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
The discussion — “Gamifying the Data Experience” — was held during the Smart Content Summit East event, part of the Media & Entertainment (M&E) Day at the Microsoft Conference Center in New York, and saw a similar theme emerge: look at the data to rethink pre-conceived notions about your audience.
“What’s best for our users is what’s best for our company,” said Allison McHenry, senior manager engineering of games for The New York Times. “Because we’re a subscription-based product, if we can consider ways that people find our product more engaging or more fun, keep them on the site longer, it’s a win. We’re constantly looking at data and analytics to see how to keep [consumers] engaged longer.”
As an example, she shared how The Times is experimenting with how to get people back to the site daily via games, including removing archives of puzzles, and making readers return the following day to see the answers from the previous day’s puzzles. “Our data has shown that people [return] far beyond what our initial projections showed,” McHenry said. “That strategy turned out to be effective.” She also noted that the paper digs deep into the data for those who comes regularly to play the paper’s famed crossword puzzles, and plan ahead accordingly. “We’re able to extract a lot of useful data out of that,” she said.
Jyoti Menon Varkey, Vice President (VP) of strategy and partnerships for Viacom’s Audience Science Group, said her company has long been using data to inform its strategies, especially to bridge the online and offline worlds, whether that involves identifying talent or finding out which shows work with events. It gives Viacom an understanding on what’s working and what isn’t, and opens up a better profile of the audience for any given brand.
“It’s also finding out how to reach them from a linear TV standpoint, using all this data I have … to give me a better profile of my audience,” she said.
One of Viacom’s priorities is a focus on live events, and along with that comes a greater understanding of Viacom’s fans. “It’s a huge strategic priority, beyond our core, traditional cable and content business,” Varkey added. “Our CEO has mandated that every flagship brand of ours — MTV, Comedy Central, BET, Nickelodeon — has a live experience, or an on-the-ground event to bring in more users.”
Varkey pointed to the two-day “Nickelodeon SlimeFest” event held in Chicago earlier this summer, the first time the event was held in the U.S. “Going in we knew we were facing a lot of headwinds, low awareness,” she said. Data and analytics were critical, to gauge who was buying tickets and personalizing the messages, depending on where the ticket buyers were coming from. “Data has helped us validate our strategies in some ways,” Varkey added.
Eric Wong, VP of information for Galaxy Media, which owns a number of media brands, including “The World Series of Poker,” and runs its own OTT service, said examining user data has been absolutely crucial toward retention.
“When we dig into the data to discover the engagement rates of our users and what we’ve found is if we have people coming in and watching lots of content at one time, at first we thought they might be valuable customers because they’re watching 10 hours of content all at once,” he said. “But what we found is that churn rates are higher for those who just come in once and watch a large [amount] of content.”
What his company has done is used data and analytics to personalize its communication strategy, including emails and ads, based on past watch history. That’s resulted in a 20% lift in engagement rates, Wong said.
The 2018 M&E Day also included Content Protection Summit East and Entertainment Production in the Cloud (EPIC) conference tracks, providing M&E technology teams valuable insights into the creation, production, distribution, security and analysis of content.
The event was presented by Microsoft, with sponsorship from IBM Watson Media, Amazon Web Services, IBM, LiveTiles, Microsoft Azure, NAGRA, NeuLion, Ooyala, EIDR, GrayMeta, MarkLogic, Qumulo, Avid, Cloudian, SoftServe and TiVo. The event was produced by the Media & Entertainment Services Alliance (MESA), the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council.
More Nick: How Nickelodeon Employs Four Core Brand 'Pillars' To Guide Strategy!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
Nickelodeon Arabia To Host The 'Nickelodeon Expo' At The Marina Mall In Abu Dhabi In August 2018
Nickelodeon Arabia will be treating fans to a summer full of fun when the number-one entertainment brand for kids brings the Nickelodeon Expo to Marina Mall Abu Dhabi for the first time ever this August!
Nickelodeon has been part of everyday family fun for nearly 40 years, with Dora the Explorer, SpongeBob SquarePants, the Teenage Mutant Ninja Turtles and PAW Patrol coming out top as kid’s favourite characters worldwide.
The Nickelodeon Expo will provide the whole family with Nick-tastic entertainment this August, with awesome live shows, activities, parades and meet and greets featuring fan-favourite Nickelodeon characters, including Dora the Explorer, SpongeBob SquarePants, Shimmer and Shine and much more!
The Nickelodeon Expo will take place at the Nickelodeon Expo Tent located in Marina Mall, Abu Dhabi everyday from Monday 6th to Wednesday 15th August 2018, as part of the 2018 Abu Dhabi Summer Season. Tickets start at Dh85, and are available to purchase now, including from Ticketmaster Middle East. Children below the age of one can enter free.
Nickelodeon has been part of everyday family fun for nearly 40 years, with Dora the Explorer, SpongeBob SquarePants, the Teenage Mutant Ninja Turtles and PAW Patrol coming out top as kid’s favourite characters worldwide.
The Nickelodeon Expo will provide the whole family with Nick-tastic entertainment this August, with awesome live shows, activities, parades and meet and greets featuring fan-favourite Nickelodeon characters, including Dora the Explorer, SpongeBob SquarePants, Shimmer and Shine and much more!
The Nickelodeon Expo will take place at the Nickelodeon Expo Tent located in Marina Mall, Abu Dhabi everyday from Monday 6th to Wednesday 15th August 2018, as part of the 2018 Abu Dhabi Summer Season. Tickets start at Dh85, and are available to purchase now, including from Ticketmaster Middle East. Children below the age of one can enter free.
Viacom Channels May Be Coming Back To PlayStation Vue
Just over a year ago, Viacom pulled their programming from over-the-top subscription service PlayStation Vue. According to Viacom at the time they wanted to focus on cable TV service instead of streaming services. However, as Viacom is renewing its focus on streaming services, it looks like Viacom channels may be returning to PlayStation Vue very soon!
Cord Cutters News is reporting that earlier today (Tuesday, July 31), Viacom channels suddenly returned to PlayStation Vue's Electronic Program Guide (EPG) - along with A&E Networks channels - on select devices. However, the channels were removed again later in the day.
It's currently unknown whether this was a mistake by PlayStation Vue, or if they are in early stages of adding the channels back to the service. Viacom hinted in June that they are hoping to add Viacom channels back on OTT services, such as PlayStation Vue and Hulu - and follows Viacom's recent deal with Hulu to bring hundreds of series episodes more than 20 movies from Viacom networks such as Nickelodeon and MTV to the platform.
Viacom is also in the midst of identifying intellectual property within it vaults that could be an ideal fit for a digital or linear programmer outside of Viacom. One such show is Pinky Malinky, which will bow on Netflix on Friday 17th August 2018. Viacom's MTV Studios is also rebooting cult favorite Daria, which will be shopped to outside linear networks and SVOD platforms.
Here are the channels that Viacom pulled from PlayStation Vue back in November 2016: Nickelodeon, Nick Jr., Nicktoons, NickMusic, MTV, MTV2, VH1, Comedy Central, Spike, TV Land, BET, MTV Live, MTV Classic, MTVU, Logo TV, CMT, CMT Music, BET Gospel, BET Jams, BET Soul, Centric.
Would you like to see Viacom channels back on PlayStation Vue? Let me know in the comments below!
More Nick: Nickelodeon USA's August 2018 Premiere Highlights!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
Cord Cutters News is reporting that earlier today (Tuesday, July 31), Viacom channels suddenly returned to PlayStation Vue's Electronic Program Guide (EPG) - along with A&E Networks channels - on select devices. However, the channels were removed again later in the day.
It's currently unknown whether this was a mistake by PlayStation Vue, or if they are in early stages of adding the channels back to the service. Viacom hinted in June that they are hoping to add Viacom channels back on OTT services, such as PlayStation Vue and Hulu - and follows Viacom's recent deal with Hulu to bring hundreds of series episodes more than 20 movies from Viacom networks such as Nickelodeon and MTV to the platform.
Viacom is also in the midst of identifying intellectual property within it vaults that could be an ideal fit for a digital or linear programmer outside of Viacom. One such show is Pinky Malinky, which will bow on Netflix on Friday 17th August 2018. Viacom's MTV Studios is also rebooting cult favorite Daria, which will be shopped to outside linear networks and SVOD platforms.
Here are the channels that Viacom pulled from PlayStation Vue back in November 2016: Nickelodeon, Nick Jr., Nicktoons, NickMusic, MTV, MTV2, VH1, Comedy Central, Spike, TV Land, BET, MTV Live, MTV Classic, MTVU, Logo TV, CMT, CMT Music, BET Gospel, BET Jams, BET Soul, Centric.
Would you like to see Viacom channels back on PlayStation Vue? Let me know in the comments below!
More Nick: Nickelodeon USA's August 2018 Premiere Highlights!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
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