Octopus presents the new capsule collection “IT’S NOT ABOUT WINNING, IT’A ABOUT FUN” to celebrate 20 years of SpongeBob!
Italy - Octopus Brand has announced “It’s not about winning, it’s about fun”, a brand-new capsule collection featuring apparel inspired by Nickelodeon's beloved animated series and character SpongeBob SquarePants, in collaboration with Viacom International Media Networks (VIMN) Italia! The collection launched today, Monday 24th June 2019, at 14:30 at the IUTER Store, in Corso di Porta Ticinese 48, Milan and online at
octopusbrand.com.
The capsule collection consists of five sweatshirts in different colours, t-shirts and a skateboard and has been created to celebrate the 20th anniversary of
SpongeBob, which made its television debut on July 17, 1999 in America.
The collection features apparel available in a variety of different sizes, each costing between €45.00 - €229.00.
Since
SpongeBob launched, the show has reigned as the number-one kids’ animated series on TV for the last 17 years, generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical that's set to tour from Fall 2019 and a global fan base.
SpongeBob has created a worldwide fan base, boasting over 51 million followers on Facebook, and has graced many catwalks of international fashion weeks. Now the iconic character is set to celebrate his "Best Year Ever"!
Octopus has created this special collection of five items, each unique in its kind, using different processes. Two garments are embellished with Swarovsky crystals, others feature sponge stitch patches with different types of embroidery and dyeing.
The undisputed protagonist of this capsule “It’s not about winning, it’s about fun” is obviously SpongeBob, which is also represented in the special labels of the garments.
This collaboration also marks the return of the typical Octopus “camo” and full zip sweatshirt, already present in another previous special collaboration, that with Madman and Rainbow6.
Leading up to today's debut, the Octopus capsule collection for
SpongeBob was available to preview at La Rinascente (Milan Duomo), in the Octopus Brand pop-up store, with a showcase that was set up by designer Lucia Andrea Forni.
The Octopus x SpongeBob collection is available to purchase now online at
octopusbrand.com and at the IUTER Store, in Corso di Porta Ticinese 48, Milano.
Octopus Brand was born in 2006 in Milan from a vision: extremely strong and decorative graphics designed by hand by Giorgio Di Salvo. Conceived to last one season, Octopus has now become – season after season, year after year – an iconic and collectible design. The capsule collection for SpongeBob was designed by Stefano Mariani, designer of Octopus Brand.
SpongeBob SquarePants is the most loved and known property in the world of Nickelodeon, the brand for children and families, operated in Italy by Viacom International Media Networks (VIMN) Italia, a company led by A.D. Andrea Castellari.
To celebrate the launch of Octopus x SpongeBob collection, Octopus Brand hosted a party dedicated to SpongeBob on Monday 17th June 2019. The event started with a brunch and ended with a live performance by Tauro Boys + a DJ set, as well as an interesting talk held between the creators of Octopus 14 years ago (Giorgio di Salvo and Paolo Budua, aka VNGRD) and those who still carry the brand forward (Stefano Mariani and Alberto Leoni). Photos of the event are available to view at
https://www.octopusbrand.com.
The Octopus x SpongeBob collection forms part of the "
Best Year Ever", Nickelodeon's year-long global celebration commemorating 20 years of
SpongeBob SquarePants, one of the most iconic TV series and characters ever created, which includes "SpongeBob’s Big Birthday Blowout," an original mixed live-action and animated special which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton in the US-English dub of
SpongeBob SquarePants playing live-action doppelgänger versions of the animated characters they voice.
It’s SpongeBob’s birthday in “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton - Tom Kenny, Bill Fagerbakke, Clancy Brown, Carolyn Lawrence, Roger Bumpass and Mr. Lawrence, respectively - playing live-action doppelgänger versions of the animated characters they voice! In the one-hour special, Bikini Bottom is getting ready for a very special day: SpongeBob's birthday! To mark the occasion, Sandy, helped by the inhabitants of the underwater city, decide to organise a surprise birthday party for SpongeBob. In order to keep the birthday boy away from the preparations, Patrick and SpongeBob go on a crazy trip to the surface world, where they come across a few familiar characters during lunchtime rush at The Trusty Slab restaurant.
The special will also feature special guest stars David Hasselhoff (
Baywatch,
The SpongeBob SquarePants Movie), Kel Mitchell (
All That,
Kenan & Kel,
Good Burger), Jack Griffo (
The Thundermans/
I Thunderman) and Daniella Perkins (
Knight Squad). (#254-#255)
"SpongeBob’s Big Birthday Blowout"
will premiere on Nickelodeon USA on Friday 12th July 2019 at 7:00 p.m. (ET/PT), followed by it's
Italian premiere on Nickelodeon Italia on Saturday 13th July 2019 at 14:00. Nickelodeon will also host a special screening of "SpongeBob’s Big Birthday Blowout" at the 49th Giffoni Film Festival on Saturday 20th July 2019.
The theme song of "SpongeBob’s Big Birthday Blowout" is sung by Matteo Markus Bok in the Italian dub of the special.
The Octopus x SpongeBob Collection
The Octopus x SpongeBob Collection consists of:
OCTOPUS SPONGEBOB STRASS CAMO TEE
OCTOPUS SPONGEBOB TEE
OCTOPUS SPONGEBOB PATCH TEE
OCTOPUS SPONGEBOB PATCH CAMO TEE
OCTOPUS SPONGEBOB F.U.N. TEE
OCTOPUS SPONGEBOB STRASS CAMO HOODIE
OCTOPUS SPONGEBOB HOODIE
OCTOPUS SPONGEBOB PATCH HOODIE
OCTOPUS SPONGEBOB PATCH CAMO HOODIE
OCTOPUS SPONGEBOB F.U.N. HOODIE
OCTOPUS SPONGEBOB CAMO DECK