Following inspection in accordance to the COVID-19 prevention requirements, the building of the Mall of China has finally been given the green light to commence once more.
The site is located in Konggang East Road, in the Yubei District of Chongqing City, China. The Nickelodeon indoor theme park is a mega-scale entertainment complex project, which integrates themed attractions, cinemas and catering facilities, covering an area of 108,500 sq. mt.
First announced in July 2018, the new Nickelodeon indoor theme park will occupy about 28,000 square meters (equivalent in size to nearly four football fields) in the center of the 468,000 square meters Mall of China (MOC) complex in Chongqing. The developers will invest over US$750 million in The Mall of China, which is part of a 2000 mu (about 1.34 square kilometers) mixed-use development, expected to also include a residential enclave of about 40,000 residential units, an international K-12 school and an international hospital. The total area will cost over US$4.2 billion to develop.
When completed, the park will be the largest Nickelodeon indoor theme park in the world.
“Creating immersive on-the-ground consumer experiences remains an important part of our business. As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market,” said Mark Whitehead, then President and Managing Director, Asia Pacific, Viacom International Media Networks. Whitehead has since left the company.
The park will showcase 14 of Nickelodeon’s most iconic properties like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer across 29 Nickelodeon-themed attractions, of which the Teenage Mutant Ninja Turtles launch coaster is anticipated to hold four world records for an indoor roller coaster ride – the longest track, the highest drop, the most number of inversions and the fastest maximum speed. It will also feature the first tilting drop tower attraction in Asia.
“We are thrilled to be collaborating with Jiayuan Group, China Creation Group and Triple Five to open Nickelodeon’s first indoor theme park in Asia as we continue to expand on our location based experiences across the world,” said Gerald Raines, Senior Vice President, Location Based Experiences for ViacomCBS Networks International (VCNI). “This is testament to the power of Nickelodeon and our iconic characters that fans, kids and families have come to love, which in turn, enables our ability to further boost the Nickelodeon entertainment experience for them.”
From Leisure Opportunities:
Work restarts on Nickelodeon's giant indoor theme park in China
Work has restarted on the Nickelodeon theme park, with developers given the green light to start work again on the US$750m (£647m, €688m) Mall of China development.
Work was suspended as a result of the coronavirus, however, plans for the construction of the third and fourth phases to resume were approved following an inspection ensuring COVID-19 prevention requirements were met.
Located in the Yubei District of Chongqing City, the Mall of China is being developed by Jiayuan Group, China Creation Group and Triple Five Group. Once completed it will be home to the world's largest Nickelodeon Indoor Theme Park, after developers announced a partnership with Nickelodeon owner, Viacom International Media Networks Asia Pacific, in 2018.
The 92,000sq ft (8,500sq m) park will feature 14 Nickelodeon IPs including Dora the Explorer, Sponge Bob Square Pants, Teenage Mutant Ninja Turtles and Paw Patrol, and will feature 29 attractions, including Asia's first tilting drop tower attraction and an indoor coaster. Themed around the Teenage Mutant Ninja Turtles, the ride will break four world records for indoor coasters, including highest drop, most inversions, longest track and fastest maximum speed.
The park was originally slated for a December 2020 opening, however, will most likely be delayed due to the disruption in construction.
"Nickelodeon's wide recognition in China will be instrumental to the success of the Mall of China in attracting families of all ages from across the country to dine, shop and play at our project," said Linda Dong, president of China Creation.
"Our partnership with Nickelodeon is also a key component to our ability to deliver a world-class theme park product to compete in this fast-growing industry."
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From HCM:
Work restarts on Nickelodeon's giant indoor theme park in China
Work has restarted on the Nickelodeon theme park, with developers given the green light to start work again on the US$750m (£647m, €688m) Mall of China development.
Work was suspended as a result of the coronavirus, however, plans for the construction of the third and fourth phases to resume were approved following an inspection ensuring COVID-19 prevention requirements were met.
Located in the Yubei District of Chongqing City, the Mall of China is being developed by Jiayuan Group, China Creation Group and Triple Five Group. Once completed it will be home to the world's largest Nickelodeon Indoor Theme Park, after developers announced a partnership with Nickelodeon owner, Viacom International Media Networks Asia Pacific, in 2018.
The 92,000sq ft (8,500sq m) park will feature 14 Nickelodeon IPs including Dora the Explorer, Sponge Bob Square Pants, Teenage Mutant Ninja Turtles and Paw Patrol, and will feature 29 attractions, including Asia's first tilting drop tower attraction and an indoor coaster. Themed around the Teenage Mutant Ninja Turtles, the ride will break four world records for indoor coasters, including highest drop, most inversions, longest track and fastest maximum speed.
The park was originally slated for a December 2020 opening, however, will most likely be delayed due to the disruption in construction.
"Nickelodeon's wide recognition in China will be instrumental to the success of the Mall of China in attracting families of all ages from across the country to dine, shop and play at our project," said Linda Dong, president of China Creation.
"Our partnership with Nickelodeon is also a key component to our ability to deliver a world-class theme park product to compete in this fast-growing industry."
###
From CLAD:
Work restarts on Nickelodeon's giant indoor theme park in China
Developers have been given the green light to start work again on the US$750m (£647m, €688m) Nickelodeon theme park development at the Mall of China.
Work was suspended as a result of the coronavirus outbreak, however, plans for the construction of the third and fourth phases to resume were approved following an inspection ensuring health requirements were met.
Located in the Yubei District of Chongqing City, the Mall of China is being developed by Jiayuan Group, China Creation Group and Triple Five Group. Once completed it will be home to the world's largest Nickelodeon Indoor Theme Park, after developers announced a partnership with Nickelodeon owner, Viacom International Media Networks Asia Pacific, in 2018.
The 92,000sq ft (8,500sq m) park will feature 14 Nickelodeon IPs including Dora the Explorer, Sponge Bob Square Pants, Teenage Mutant Ninja Turtles and Paw Patrol, and will feature 29 attractions, including Asia's first tilting drop tower attraction and an indoor coaster. Themed around the Teenage Mutant Ninja Turtles, the ride will break four world records for indoor coasters, including highest drop, most inversions, longest track and fastest maximum speed.
The park was originally slated for a December 2020 opening, however, will most likely be delayed due to the disruption in construction.
"Nickelodeon's wide recognition in China will be instrumental to the success of the Mall of China in attracting families of all ages from across the country to dine, shop and play at our project," said Linda Dong, president of China Creation.
"Our partnership with Nickelodeon is also a key component to our ability to deliver a world-class theme park product to compete in this fast-growing industry."
###
More Nick: Nickelodeon Upfront 2020 Roundup!
Original source: InterPark; Additional sources: Marketing, LinkedIn.
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