TILTING POINT AND CARRY1ST PARTNER TO PUBLISH SPONGEBOB: KRUSTY COOK-OFF IN AFRICA
Award-Winning Game Now Available to the Rapidly Growing African Mobile Games Market
NEW YORK -- OCT. 12, 2021 -- Tilting Point, a leading free-to-play games publisher, and
Carry1st, Africa’s number one mobile publisher, have partnered to bring the award-winning game,
SpongeBob: Krusty Cook-Off, to the entire African continent. The game is available now via Carry1st on iOS and Android.
Africa tops the charts in terms of continents with the most significant download growth, with 4 of the top 6 countries showing fastest download growth globally (Egypt, Nigeria, Kenya, South Africa). In addition, research by data science company Parrot Analytics shows that demand for
SpongeBob SquarePants in Africa is enormous; for example, in South Africa, the television program is in higher demand than 97% of all other shows. Carry1st will use its expert knowledge of the market to bring Tilting Point’s hit game to an important new audience.
SpongeBob: Krusty Cook-Off saw immediate success upon its
announcement in August of 2019; more than 17 million players pre-registered before the launch of the game, the strongest pre-registration performance of any Nickelodeon game ever. At launch, it was one of the top 10 most downloaded games on iOS in 97 countries, and 79 countries on Google Play. Furthermore, it reached the top 100 grossing in 66 countries on iOS and eight countries on Google Play. In its first week alone,
SpongeBob: Krusty Cook-Off reached over 2.2 million daily active users, and since launch the game has surpassed 44 million downloads. The game was the recipient of the Players’ Choice award at the 2021
Mobile Games Awards. The game is continuing to enter new markets and recently announced that it will be published in mainland China.
“We are committed to being a world leader in mobile publishing, so extending our games to Africa and making them accessible to up to 1.2 billion people in all 54 African countries is a big step and really meaningful to us.” said Tilting Point Co-CEO and president Samir Agili. “Carry1st has uniquely created a publishing platform to unite the entire continent in a way like never before; we look forward to working with them on SpongeBob: Krusty Cook-Off and exploring other future growth opportunities in Africa for our roster of games.”
Tilting Point helps developers power up their existing games by introducing them to its Progressive Publishing Platform, offering amplifiers such as ASO, ad monetization, new platforms, UA funding and IP integration; a deeper partnership may lead to co-development of games or M&A. Committed to helping power up games worldwide, the company has a network of studios around the globe in Kyiv, Seoul, Russia, Barcelona, San Diego, Boston, New York City and a new office opening in Miami. Tilting Point recently raised $235 million in its first ever equity funding, which will be used to accelerate its progressive publishing model by signing more developers in live publishing, co-developing more titles, acquiring more studios and partnering with developers on top IP launches. Tilting Point was recognized as one of the top mobile game makers in the world by PocketGamer.biz in both 2020 and 2021.
“We’re pleased to partner with a world-class firm in Tilting Point, to bring SpongeBob: Krusty Cook-Off to a huge audience in Africa with over 1.1 billion Millennials and Gen Zers,” said Carry1st Co-Founder and CEO Cordel Robbin-Coker. “SpongeBob SquarePants is one of the most popular shows in the African continent and we can’t wait to share the game with its many fans. We look forward to connecting our users with even more titles and iconic franchises in the future.”
Carry1st brings awesome mobile experiences to the African continent, enabling global gaming companies to unlock previously untapped markets. The company provides a full-stack publishing solution powered by its proprietary local payments platform, Pay1st. Recently Carry1st raised over $6M in funding from a range of gaming and fintech investors, including Riot Games.
SpongeBob: Krusty Cook-Off is available on mobile for iOS and Android. It is also available on the Nintendo Switch for $14.99 in the United States, Canada, Mexico and Brazil; the game will also be available in Asia and Europe in the coming weeks. PC players can also enjoy the game on the Microsoft Store.
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About Tilting Point
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 200 people with offices in New York, Barcelona, Boston, Kyiv, Seoul, San Diego & St. Petersburg. Tilting Point’s most successful games include
SpongeBob: Krusty Cook-Off,
Star Trek Timelines, and
Warhammer: Chaos & Conquest.
About Carry1st
Carry1st is the leading publisher of interactive content and social games across Africa. Founded in 2018, the company employs a team of 32 people across 14 countries. It has raised over $10 million to date, with investors including Konvoy Ventures, Riot Games, Raine Ventures, Akatsuki, and TTV Capital. Carry1st’s mission is to bring the world of interactive content to Africa and connect Africa to the world.
--Ends--
Update (13/12) - Official press release:
Ever Wanted to Try Krabby Patty-inspired Burgers? Here's Your Chance!
Africa’s leading mobile games publisher Carry1st (
www.Carry1st.com) has partnered with Tilting Point (
www.TiltingPoint.com) and Nickelodeon to bring Bikini Bottom’s famed Krabby Patty to Africa with their latest release of the mobile game
SpongeBob: Krusty Cook-Off (
https://bit.ly/3EXaVTC), available on Google Play and the App Store.
At the time of its initial global launch in 2019, the mobile game already had 17 million players pre-registered to play, the strongest pre-registration performance of any Nickelodeon game ever. Since then, it has been downloaded 44 million times and has gone on to win the Players’ Choice award at the 2021 Mobile Games Awards (
https://bit.ly/3oM8M7w).
“We’re excited to bring SpongeBob: Krusty Cook-Off to Africa through our partnership with Tilting Point and Nickelodeon,” said Carry1st Co-Founder and CEO Cordel Robbin-Coker. “SpongeBob SquarePants is incredibly popular in Africa, and we can’t wait to share the game with its many fans. We look forward to connecting our users with even more titles and iconic franchises in the future,” added Cordel.
Unleash your culinary genius
With the game, you get to join SpongeBob SquarePants on a hilarious culinary adventure through the restaurants and kitchens of Bikini Bottom! The game allows you to build your kitchen and set up your restaurant as you race against the clock to serve delicious food.
And the best part? You won’t be limited to the Krusty Krab. If you’re up for the challenge, you can take on steaks and ribs in Sandy’s Treedome, hot dogs in Weenie Hut Jr’s, and even more in the other restaurants and kitchens under the sea.
Do you have what it takes to create the best Krabby Patty-inspired burger in Africa?
To celebrate the release, Carry1st is challenging YOU to create a burger recipe inspired by the Krabby Patty.
If you want to get involved, all you need to do is cook up your recipe, then upload your creation onto social media using the hashtag #KrustyCookOff and #SBKCOAfrica.
To get into the spirit of things, download the free-to-play game and unleash your inner fry cook.
SpongeBob: Krusty Cook-Off is available on mobile for iOS (
https://apple.co/3DPmKK5) and Android (
https://bit.ly/3DNb6PF). PC players can also enjoy the game on the Microsoft Store.
How you could win your share of Carry1st vouchers and Krusty Cook-off Gems
In South Africa, celebrity chef Zola Nene and gaming influencer and reviewer Grant Hinds launched the online competition with the first-ever Krabby Patty-inspired burgers in Africa. Follow Zola Nene (@zola_nene) (
https://bit.ly/30jq8z2) and Grant Hinds (@granthinds) (
https://bit.ly/31VI9nJ) on Instagram to learn more about how to enter and stand a chance to win prizes, including gaming (
https://bit.ly/3ykRlxP) and lifestyle (
https://bit.ly/3GEBqxn) vouchers from Roblox, Uber Eats, PlayStation, Showmax, Xbox and Amazon.
The biggest deals for gamers in Africa!
Carry1st plans to end the year with its biggest deals ever, giving African consumers a chance to indulge in their favourite content and games from Amazon, Twitch, Spotify, Xbox, and Google Playstore.
Distributed by APO Group on behalf of Carry1st.
About Carry1st:
Carry1st (
www.Carry1st.com) is the leading publisher of interactive content and social games across Africa. Founded in 2018, the company employs a team of 32 people across 14 countries. It has raised over $10 million to date, with investors including Konvoy Ventures, Riot Games, Raine Ventures, Akatsuki, and TTV Capital. Carry1st’s mission is to bring the world of interactive content to Africa and connect Africa to the world.
About Tilting Point:
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 200 people with offices in New York, Barcelona, Boston, Kyiv, Los Angeles, Seoul, San Diego & St. Petersburg. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos & Conquest.
About Nickelodeon:
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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Watch
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Listen to
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Originally published: October 13, 2021.
