Hasbro has teamed with the sustainable baby and toddler brand MORI for a Peppa Pig collection.
The new range, made of organic cotton and bamboo fabric, features Peppa Pig and her little brother George. The collection includes a sweatshirt, overalls, a high-neck top, flared pants, a dress, pyjamas, reversible jacket, ribbed dungarees, a bodysuit, hooded towel, sleep suit and front opening sleeping bag among others.
The Peppa Pig-themed apparel is now available from MORI’s website and select retailers.
“We’re extremely honored to partner with Hasbro on the Peppa Pig by MORI collection,” said Akin Onal, founder and CEO of MORI. “Our creative team has had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones while paying homage to the hit TV series that has been delighting preschoolers for almost two decades. The new collection represents a great synergy between our two brands, and we’re excited to unveil the new designs, which we’re sure will be loved by parents and children alike.”
“Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them,” said Marianne James, VP of licensed consumer products for EMEA and Asia at Hasbro. “With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure—from the everyday to the epic–knowing that their best friend is by their side. As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toy and collabs that celebrate the joy and adventurous spirit of everyone’s favorite pig.”
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Sources: TVKIDS, LicensingSource.net.
