NICK PLAY VIDEO-ON-DEMAND APP LAUNCHES WITH VIRGIN MEDIA IN THE UK
Customers To Be Given Access To Long Form Content Via The Nick Play App
London 30th May 2018: Viacom International Media Networks (VIMN) today announced the UK debut of its first mobile streaming app featuring long form content, with the launch of Nick Play on Virgin Media. Effective from today, Virgin Media customers who subscribe to Nickelodeon channels, will have free access to the Nick Play VOD mobile app.
Virgin Media customers who download the Nick Play app will be able to unlock and watch a wide selection of Nickelodeon content on-demand, including full-length episodes and short form content. Popular titles available on-demand in the Nick Play app include The Thundermans, Hunter Street, Henry Danger, SpongeBob SquarePants and Pig, Goat, Banana, Cricket.
Nick Play is part of Viacom’s wider suite of channel branded mobile applications for its core global brands, giving audiences direct access to a VOD content library and market-by-market short form originals. Virgin Media customers will be the first in the UK to have access to the Nick Play app.
We’re excited to be providing Virgin Media customers with full access to the Nick Play app in the UK as part of a continued expansion of our branded apps strategy,” Arran Tindall, SVP, Commercial and Content Distribution, for Viacom International Media Networks commented. “The Nick Play app will give Virgin Media customers greater choice and control over what, when and where they experience their favourite Nickelodeon content.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media commented. ”The Nick Play app is an exciting addition for Virgin TV customers, offering great Nickelodeon content whenever, wherever. We want to make it easier for our customer’s to enjoy the TV they love and the Nick app does just that.”
Nickelodeon content continues to make an impact on linear channels with the network achieving its highest share for ten years in 2017, maintaining its position as the #1 commercial kids’ network. The Thundermans and Henry Danger were the number one and two most watched live action shows in 2017 on Nickelodeon.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Channel and Spike. Viacom brands reach more than 3.9 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in more than 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com.
About Nickelodeon
The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the messiest music festival for kids, SLIMEFEST.
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
Our dedicated, ultrafast network delivers the fastest widely-available broadband speeds to homes and businesses and we’re expanding this through our Project Lightning programme, which will extend our network to 17 million premises.
Our interactive Virgin TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.
Virgin Mobile launched the world’s first virtual mobile network and offers fantastic value and innovative services with 4G connectivity. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects over 22 million customers through operations in 12 countries across Europe subscribing to more than 46 million TV, broadband internet and telephony services. It also serves over 6 million mobile subscribers and offers WiFi service through 10 million access points across its footprint.
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