Viacom International Media Networks (VIMN) Italy has announced the exciting news that it's portfolio of channels across digital terrestrial TV (DTT) and Pay-TV platforms continued their ratings successes in August 2018, reaching almost 35 million viewers and garnering a combined average market share of 2.4%, confirming Viacom's position as the sixth largest content publisher in Italy during August 2018, with a year-on-year (YoY) growth of +6%!
The Nickelodeon network was #1 in August, enjoying a average market share of 6,7% in the kids aged 4-14 demo on Pay-TV. In particular, Nickelodeon Italia was the #1 channel in the Sky Kids section on the SKY Italia EPG, reaching a 4,7% share of the kids' TV market, marking a +6% increase in audience share and a +19% increase in share compared to August 2017. The channel's programming continues to be well balanced, offering animated and live-action hits: the animated series
The Loud House was the most watched show on Nickelodeon in August, followed by the live-action series
Henry Danger. The ratings for Nickelodeon movies and specials airing in the afternoons during August were also positive, with
Nickelodeon's Sizzling Summer Camp Special exceeding 15,000 viewers.
Meanwhile, Nick Jr. Italia confirmed it's position of market leader among all of Sky Italia's exclusive preschool channels, reaching a 2% market share with children aged 4-14 on pay-TV in August.
Additionally, FTA DTT kids channel channel Super!,
operated as part of a joint venture between Viacom Italia and De Agostini Editore (DeA), also experienced fantastic ratings in August 2018, positioning itself as the second most watched digital terrestrial kids channel for children aged 4-14, reaching an audience of 47,000 children and a market share of 7.2%! Particularly successful in August 2018 were the hit live-action Nickelodeon shows:
School of Rock,
Henry Danger and
Victorious were the three most watched shows on the channel in August, with
The Thundermans reaching a peak of 155,000 and 13,8% share on kids 4-14, which led Super! to be the #1 national channel in this specific demo during it's broadcast slot!
Below is Viacom International Media Networks (VIMN) Italia's official press release announced the exciting news:
