Sunday, June 16, 2013

Entertainment One Announces New UK "Peppa Pig" Licensing Deals

The fast-moving consumer goods (FMCG) industry news magazine The Grocer is reporting the exciting "Peppa Pig" news in this article on the magazines official website,, that Entertainment One Family has announced a raft of brand new UK licensing deals for Nick Jr. UK and Channel 5 Milkshake!'s popular preschool television series "Peppa Pig" as part of the shows L&M program [Licensing and Merchandising program].

The Nick Jr. UK megastar and popular cartoon character, who has starred in over 200 five-minute TV episodes, has already appeared on products including cake mixes, pasta shapes and iced lollies, and is now set to extending her supermarket presence with a host of licensing deals and extensions.

From September 2013, Peppa Pig will make her debut on branded cartons of healthy fruit juice in a range produced by supplier Appy Food & Drinks, which will also launch a Nickelodeon branded fruit juice line in July 2013.

Symington's, which produces "Peppa Pig" cake mixes, will be extending its licensed range later this year to include "Peppa Pig" porridge pots ("Yummy Porridge Bowl"), which will include a strawberry flavour choice and feature finely milled porridge, and bread sticks.

Plus, existing products are also gaining new listings, with lollies from Icefresh rolling out to Morrisons and The Co-op shops, and gingerbread biscuits launched by Cheshire baker Frank Roberts as a Waitrose exclusive last year (2012) will now be sold in Morrisons and Asda stores.