Sunday, June 16, 2013

Imira Entertainment Taps Exim Licensing Group To Represent "Lucky Fred" Brand In Latin America

The children's entertainment and media news website Kidscreen is reporting the Nickelodeon Latin America and Brazil news in the following article that Spain's Imira Entertainment has inked a deal with Exim Licensing Group to represent the popular "Lucky Fred" property for licensing across Latin America.

"Lucky Fred" is an original Imira Entertainment animated co-production with Televisió de Catalunya and Rai Fiction that is currently shown in the LatAm region on Nickelodeon Latin America and Nickelodeon Brazil (Brasil). The animated series is about a young boy named Fred and Friday, his shape-shifting robot. The property has a global licensing program, and the deal with Exim covers key Latin American territories including Mexico, Brazil, Colombia and Chile.

Exim will represent "Lucky Fred" apparel and accessories, stationery and paper products, toys and games, party goods, health and personal care, food and beverage, along with other licensed "Lucky Fred" products to roll out over the coming months:
Imira Entertainment taps Exim to rep Lucky Fred

Spain's Imira Entertainment has inked a deal with Exim Licensing Group to represent its Lucky Fred property for licensing across Latin America.

Lucky Fred is an original Imira Entertainment animated co-pro with Televisió de Catalunya and Rai Fiction, that features young boy Fred and Friday, his shape-shifting robot. The property has a global licensing program, and the deal with Exim covers key Latin American territories including Mexico, Brazil, Colombia and Chile.

Exim will represent apparel and accessories, stationery and paper products, toys and games, party goods, health and personal care, food and beverage, along with other licensed products to roll out over the coming months.

Currently, the series runs on Nickelodeon in the region.

Tags: Exim Licensing Grouo, Imira Entertainment, Lucky Fred