Monday, March 11, 2019

Viacom Africa Launches Nickelodeon Channel with Portuguese Soundtrack on MultiChoice in Angola

MultiChoice Angola adds Viacom's Nickelodeon kids channel in Portuguese to DStv.

MultiChoice Angola has added Viacom International Media Networks' (VIMN) Nickelodeon kids channel in Portuguese to DStv, further extending Nickelodeon's presence across the African continent.

Nickelodeon in Portuguese will be available on the DStv Bué and DStv Mega packages in Angola.

MultiChoice Angola as a satellite pay-TV operator, is run as a franchise division in that country by Jembas Assistência Tecnica.

Nickelodeon in Portuguese was added on Monday 4th March 2019 in Angola on DStv channel 573, with Viacom Africa making the announcement of the channel addition on Friday 8th March 2019.

"Extending our brand offering in a more engaging and accessible way across Africa is key to our growth strategy," says Alex Okosi, the Executive Vice President (EVP) and Managing Director (MD) of Viacom International Media Networks Africa (VIMN Africa) & BET International.

"Our much-loved Nickelodeon brand in Portuguese will enable a deeper connection for kids and families in Angola."

Eduardo Continentino, MultiChoice Angola general manager, says "this channel is a direct representation of how DStv is committed to investing in content".

"By customising an offer to better resonate and align with the needs of Angolan children and youth audiences, DStv shows that customers are indeed at the heart of all decisions made. We believe that this channel will add value to our existing channels grid."

Nickelodeon is one of leading children's channels in Africa, especially in the French-speaking part of the continent. According to the French survey firm Kantar TNS, the children's channel is the most watched in sub-Saharan Africa on the Canal + platform. At the end of 2018, Canal + counted around 4.1 million subscribers on the continent.

The launch of the new Nickelodeon in Angola follows Viacom Africa launching Nickelodeon HD in South Africa, in partnership with its major distribution partner, MultiChoice, on Tuesday 5th March 2019.

More Nick: African Favourites Nominated In Nickelodeon's Kids’ Choice Awards 2019 | Nickelodeon Africa!

Sources: TV with Thinus, Ecofin Comm; Additional source: Google Translate.

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