The daily comic strip initially launched on Universal Uclick’s GoComics website in 2012 before it launched in 100 newspapers in 2015. Phoebe and her Unicorn follows 9-year-old Phoebe Howell, a girl in the fourth grade, who deals with childhood challenges alongside her unicorn Marigold, friend Max and enemy Dakota. Phoebe meets Marigold after skipping a rock across a pond, accidentally hitting the unicorn in the face. Freed from her own reflection, the unicorn—named Marigold Heavenly Nostrils—gives Phoebe one wish, which she decides to use by making the unicorn her best friend. Marigold has magical powers, i.e. she can divert or redirect rain and send text messages and broadcast a Wi-Fi hotspot through her horn. Her most highly coveted power though is her “Shield of Boringness” spell, which causes humans to view her as nothing out of the ordinary and allows her to interact with them on a daily basis.
Roy Lee and Miri Yoon of Vertigo Entertainment are partnering with Bridget McMeel of Andrews McMeel Entertainment to produce Phoebe and Her Unicorn content. Lee brought the project into Darlene Caamaño Loquet, Senior Vice President (SVP) of Nickelodeon Movies, who’ll over the project for Nickelodeon. Roy and Yoon will oversee development.
Fred Nelson and Matt Sheppo will oversee Phoebe and Her Unicorn for Andrews McMeel Entertainment (AME), the entertainment unit of Andrews McMeel Universal.
Last year, Nickelodeon had the Paramount release Dora and the Lost City of Gold based on their 20-year TV cartoon IP Dora the Explorer. The movie grossed $120.6M off a $49M production cost and has been heralded by Paramount CEO Jim Gianopulos as a profitable movie for the studio. Paramount will be releasing The SpongeBob Movie: Sponge on the Run, the third theatrical film inspired by Nickelodeon's long-running SpongeBob SquarePants franchise, on Friday, Aug. 7.
Nickelodeon is also developing an animated series based on the Big Nate children's books, and recently acquired the Garfield portfolio.
More Nick: 'The Smurfs' Head to Nickelodeon with Brand-New Animated Series and Consumer Products Line!
Originally published: Friday, June 19, 2020.
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