Friday, April 30, 2021

Hulu Adds ViacomCBS Networks to Live TV Service

Hulu, more than four years after launching its live TV service, has added ViacomCBS’ cable networks to the line-up.


Starting Friday (April 30), nine ViacomCBS networks will be available on Hulu + Live TV: Nickelodeon, Nick Jr., Comedy Central, BET, VH1, CMT, MTV, TV Land and Paramount Network. The price of the streaming package will remain at $64.99/month (with SVOD ads) and $70.99/month (with no SVOD ads).

Another five ViacomCBS linear nets — NickToons, TeenNick, BET Her, MTV2 and MTV Classic — will be available in Hulu’s Entertainment add-on package (which remains priced at $7.99/month extra). The other channels in that package are CNBC, American Heroes Channel, World Cooking Channel, Crime + Investigation, Destination America, Discovery Family, Discovery Life, DIY, Great American Country, Military History Channel and Science.

In addition, under the distribution deal between Disney’s Hulu and ViacomCBS, Hulu will add a collection of library shows from the media company to its on-demand service, including Sister Sister, Moesha and Freaks and Geeks.

“We are excited to have reached an expanded agreement with Hulu that underscores the value of our powerful portfolio of brands to next-generation TV platforms and viewers,” said Ray Hopkins, President, U.S. Networks Distribution, ViacomCBS when the deal was first announced in January. “Hulu continues to be a great partner, and this agreement ensures that Hulu + Live TV subscribers are now able to enjoy the full breadth of our leading content across news, sports and entertainment for the first time.”

It’s another example of co-opetition among media conglomerates as direct-to-consumer streaming era is in full swing. In early March, ViacomCBS rebranded — and expanded — the CBS All Access service to become Paramount+. Disney has been aggressively pushing its streaming products worldwide, including offering a discounted bundle of Disney+, Hulu and ESPN Plus in the U.S.

Hulu + Live TV now offers more than 75 live TV channels in the baseline package. Customers also get access to the core Hulu on-demand service (which costs $5.99/month with ads or $11.99/month without ads as a standalone offering).


Sources: VarietyThe Verge.

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