Thursday, November 25, 2021

American Dream Announces Holiday Highlights, Including Winter Break at Nickelodeon Universe

American Dream to offer shopping deals, giveaways and more ahead of holiday festivities


With the merriest and bright season at our doorsteps, American Dream in New Jersey is kicking off its Black Friday deals and festive entertainment, including holiday-themed attractions.

The retail and entertainment complex located in East Rutherford will have “Surprise and Delight Sales” for Black Friday, Cyber Monday, and a “Shop to Spin.”


Black Friday

For the first time, American Dream will open its doors at 7 a.m. on Friday, Nov. 26, rewarding early-bird guests with doorbusters and exclusive giveaways. These giveaways include tickets to American Dream attractions like DreamWorks Water Park, SEA LIFE Aquarium, LEGOLAND Discovery Center, and The Rink, as well as surprises from several retail partners. The location will be at Court A, Level 1.

Cyber Monday

For 24-hours only, American Dream will offer 20% off to those who purchase a digital ticket to select American Dream attractions, using the code CYBE20. Purchases made on swag items from DreamWorks, Nickelodeon, and Angry Birds. Check AmericanDream.com.

Shop to Spin

Guests who shop at select retailers will get a chance to spin American Dream’s giveaway wheel, starting Nov. 26. Prizes include tickets to American Dream’s attractions Nickelodeon Universal Theme Park and Angry Birds Mini Golf, American Dream swag, gifts from retailers, and more. This will continue through Dec. 23.

American Dream is also celebrating the holiday season with festival entertainment including the following

Winter Break at Nickelodeon Universe

Families can bring their children to the attraction for endless holiday memories with Santa SpongeBob, and more characters. Children can also stop by Santa’s workshop and write a letter to Santa, decorate ornaments, and color. This will begin on Nov. 26 and run daily for the season.

Chanukah at American Dream

The Mall will celebrate Chanukah by hosting a nightly lighting of American Dream’s 30′ x 30′ menorah. This will occur nightly from Nov. 28 through Dec. 5, in Court A.

The Dream Stage

For select dates from Nov. 26 to Dec. 24, American Dream is welcoming local bands, artists, and performers to take center stage.

Candy Cane Chute

American Dream elves will hand out candy canes to guests as they enjoy holiday music while introducing its double-decker candy chute. This will occur from Nov. 26 through Christmas Eve, in Court A.

Holidays at the Avenue

Santa and his elves will make an appearance at The Avenue in American Dream, by rolling through on a luxurious gold cart, stopping for photos, and handing out candy to shoppers. This will happen through Christmas Eve.

Holiday-themed attractions will also make its appearance at American Dream, with festivities for all ages at several attractions.

Skate with Santa

Guests can have the opportunity to skate with Santa on its NHL regulation-sized ice rink, which will be decorated for the holiday season, through Dec. 3.

Shrek the Halls

Guests can come and meet Santa Shrek at DreamWorks Water Park, and take photos with children. The event will run daily through the season.

For more information on the holiday festivities and hours, visit americandream.com/holiday-season.


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Originally published: November 22, 2021.

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