She will add oversight of hotels, resorts, theme parks, tours, Broadway plays, VidCon, as well as gaming to her portfolio.
Paramount Global has promoted long-time Nickelodeon and Paramount executive Pam Kaufman to the role of President, Consumer Products and Experiences, effective immediately.
In addition to her previous job of leading the entertainment company’s consumer products business, which generates US$5.5 billion annually in worldwide retail revenue with brands such as SpongeBob SquarePants, PAW Patrol and Star Trek, Kaufman will now also have oversight, across the Paramount portfolio of brands, of live experiences, including hotels, resorts, theme parks, tours, Broadway plays, VidCon, as well as gaming, allowing her to build more touchpoints with consumers through Paramount’s experiential portfolio, according to a release.
Kaufman will continue to report to Brian Robbins, President and Chief Executive Officer (CEO), Paramount Pictures and Nickelodeon and Chief Content Officer (CCO), Kids & Family, Paramount+ and Raffaele Annecchino, President and CEO, Paramount International Networks, Studios and Streaming.
Kaufman’s current consumer products role includes managing worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights. The company is also expanding into non-fungible tokens (NFTs), in a collaborative effort driven by the consumer products division to bring some of the biggest Paramount’s franchises and characters to the metaverse.
The executive’s oversight of the consumer products business covers the global Paramount portfolio including franchises PAW Patrol, SpongeBob SquarePants, JoJo Siwa, Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, Star Trek, South Park, Emily in Paris, Yellowstone, The Godfather and Top Gun.
”By placing these consumer experiences within the Paramount global portfolio under Kaufman, the company is continuing to align its leadership with the strategy of further connecting its beloved and iconic franchises with fans,” Paramount said.
“Pam is a dynamic and authentic leader who deeply understands the consumer,” said Robbins. “Her engaging and strategic approach will create innovative consumer touchpoints offering fans even more access to experiences with our franchises and characters.”
“The consumer products business has grown exponentially under Pam’s leadership and we’re thrilled to expand Pam’s global role to encompass more ways our fans can experience our brands and IP,” said Annecchino. “Pam is a visionary who leads with compassion, has boundless energy and is a unifying presence for our business across our global markets.”
Sources: The Hollywood Reporter, Kidscreen, Variety; H/T: Special thanks to @RegularTweetsUK for the news!
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