Wednesday, April 10, 2024

Paramount+ Expands to Africa in Collaboration With MultiChoice

The branded destination offers African audiences’ direct access to new and returning television series as well as feature films and marks the debut of the Paramount+ brand in pan-Africa.

Paramount Mountain

Paramount Global Content Distribution has announced a licensing agreement with MultiChoice to introduce a new Paramount+ destination on the African continent, marking a significant expansion of the Paramount+ brand worldwide.

The agreement signifies Paramount’s strategic initiative to extend the Paramount+ brand to diverse regions globally. Paramount+ branded areas have already been established through partnerships with Cosmote in Greece, Streamz in Belgium, Blast TV in the Philippines, and JioCinema in India.

This branded destination offers African audiences direct access to a wide array of new and returning television series, feature films, and marks the debut of the Paramount+ brand in pan-Africa. MultiChoice viewers will gain access to a plethora of world-class content from CBS, Paramount+ Originals, Showtime, and Paramount Pictures, featuring iconic films and hit television series such as Yellowstone, 1883, 1923, Poker Face, Special Ops: Lioness, Lawmen: Bass Reeves, and upcoming series like Landman, alongside returning favourites like Survivor.

Speaking about the deal, Lisa Kramer, President of International Content Licensing, at Paramount Global Content Distribution, said: “The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars.”

Nomsa Philiso, CEO of General Entertainment at MultiChoice South Africa, added: “MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform. This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience.”

Original source: BroadcastPro ME.

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