Ahead of Licensing Expo in Las Vegas, Universal Products & Experiences (UP&E) unveiled plans for DreamWorks Animation’s hit preschool series Gabby’s Dollhouse, as the franchise continues to scaffold to new heights of popularity.
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| “Gabby’s Dollhouse” influencer event | Universal Products & Experiences, DreamWorks Animation |
Boosted by the box office success of its theatrical release, Gabby’s Dollhouse dominated Netflix in 2025 as the #1 kids’ original series worldwide and #4 original series overall. The brand also surpassed over a billion views on YouTube and generated 34 million visits on Roblox, complemented by the release of a new console video game, Gabby’s Dollhouse: Ready to Party, live stage shows and immersive retail experiences worldwide.
“The connection fans have with Gabby’s Dollhouse from across the globe is incredibly special,” said Rafa Macias, EVP Global Consumer Products & Games, Universal Products & Experiences. “Families everywhere are engaging with the brand across every touchpoint — playing, imagining and creating alongside Gabby. As we look to the future, we’re focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences.”
Gabby’s Dollhouse continues its strong momentum into 2026 with the release of new seasons, ensuring a steady pipeline of fresh content for its growing global audience. Season 13, which launched in March, quickly ranked as the #1 kids show in 29 countries and introduced Fairylandia, a new magical setting that expands the creative storytelling opportunities and product lines while staying true to the brand’s core identity.
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| Gabby’s Dollhouse play set |
Anchored by master toy partner Spin Master’s award-winning Gabby’s Dollhouse toy line, consumer products extend across all major categories including toys, publishing, fashion, home, food, beauty, care, video games and tech, with the Gabby’s Dollhouse play set remaining a top holiday gift item.
Building on this success, 2026 will see an expanded slate of consumer products and retail initiatives, including new playsets, collectables, and lifestyle products inspired by Fairylandia, as well as strategic retail partnerships designed to deepen fan engagement across key markets. With its debut on the newly launched Netflix Playground app, Gabby’s Dollhouse joins other iconic characters in a new interactive experience featuring creativity-inspired activities that lets fans connect with Gabby and her kitty friends in fresh and meaningful ways.
This year will also mark the debut of an expanded presence in theme parks including the all-new Universal Kids Resort — a regional theme park specifically designed for families with young children coming to Frisco, Texas later this summer. Gabby and friends will be present in The Isle of Curiosity, which will serve as the gateway to the other themed lands at Universal Kids Resort. Gabby’s Cat-Tastic Dance Party! will allow kids and their families to boogie with Gabby. Cakey’s Cupcakes will serve up a variety of cupcakes in chocolate, vanilla and rainbow, while the Universal Kids Resort Café will be a colorful spot to fuel up whether it’s sitting down and relaxing or grabbing bites for the road. The flagship Universal Kids Resort Store will be the one-stop-shop for gearing up for the day or finding best-of-the best from each themed land and a variety of merch inspired by Gabby’s Dollhouse to dress the part for their meow-zing adventures ahead.
Looking ahead to 2027 and beyond, Gabby’s Dollhouse will continue to grow through new seasons and specials alongside enhanced gaming and live entertainment, and innovative creative and product strategies.
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson (Blue's Clues, Daniel Tiger's Neighborhood) and Jennifer Twomey (Blue's Clues, Team Umizoomi), Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby's Dollhouse!
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