‘Gabby’s Dollhouse’ Builds to a New Level of Success with Content, Experiences and Licensing Expansions | Licensing Expo 2026

Ahead of Licensing Expo in Las Vegas, Universal Products & Experiences (UP&E) unveiled plans for DreamWorks Animation’s hit preschool series Gabby’s Dollhouse, as the franchise continues to scaffold to new heights of popularity.

“Gabby’s Dollhouse” influencer event | Universal Products & Experiences, DreamWorks Animation

Boosted by the box office success of its theatrical release, Gabby’s Dollhouse dominated Netflix in 2025 as the #1 kids’ original series worldwide and #4 original series overall. The brand also surpassed over a billion views on YouTube and generated 34 million visits on Roblox, complemented by the release of a new console video game, Gabby’s Dollhouse: Ready to Party, live stage shows and immersive retail experiences worldwide.

“The connection fans have with Gabby’s Dollhouse from across the globe is incredibly special,” said Rafa Macias, EVP Global Consumer Products & Games, Universal Products & Experiences. “Families everywhere are engaging with the brand across every touchpoint — playing, imagining and creating alongside Gabby. As we look to the future, we’re focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences.”

Gabby’s Dollhouse continues its strong momentum into 2026 with the release of new seasons, ensuring a steady pipeline of fresh content for its growing global audience. Season 13, which launched in March, quickly ranked as the #1 kids show in 29 countries and introduced Fairylandia, a new magical setting that expands the creative storytelling opportunities and product lines while staying true to the brand’s core identity.

Gabby’s Dollhouse play set

Anchored by master toy partner Spin Master’s award-winning Gabby’s Dollhouse toy line, consumer products extend across all major categories including toys, publishing, fashion, home, food, beauty, care, video games and tech, with the Gabby’s Dollhouse play set remaining a top holiday gift item.

Building on this success, 2026 will see an expanded slate of consumer products and retail initiatives, including new playsets, collectables, and lifestyle products inspired by Fairylandia, as well as strategic retail partnerships designed to deepen fan engagement across key markets. With its debut on the newly launched Netflix Playground app, Gabby’s Dollhouse joins other iconic characters in a new interactive experience featuring creativity-inspired activities that lets fans connect with Gabby and her kitty friends in fresh and meaningful ways.

This year will also mark the debut of an expanded presence in theme parks including the all-new Universal Kids Resort — a regional theme park specifically designed for families with young children coming to Frisco, Texas later this summer. Gabby and friends will be present in The Isle of Curiosity, which will serve as the gateway to the other themed lands at Universal Kids Resort. Gabby’s Cat-Tastic Dance Party! will allow kids and their families to boogie with Gabby. Cakey’s Cupcakes will serve up a variety of cupcakes in chocolate, vanilla and rainbow, while the Universal Kids Resort Café will be a colorful spot to fuel up whether it’s sitting down and relaxing or grabbing bites for the road. The flagship Universal Kids Resort Store will be the one-stop-shop for gearing up for the day or finding best-of-the best from each themed land and a variety of merch inspired by Gabby’s Dollhouse to dress the part for their meow-zing adventures ahead.

Looking ahead to 2027 and beyond, Gabby’s Dollhouse will continue to grow through new seasons and specials alongside enhanced gaming and live entertainment, and innovative creative and product strategies.

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson (Blue's Clues, Daniel Tiger's Neighborhood) and Jennifer Twomey (Blue's Clues, Team Umizoomi), Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby's Dollhouse!

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Original sources: Animation Magazine, License Global, ScreenMDM.

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Pip and Posy Sandpit Friends Trailer | @pipandposyworld | Cinema Show Trailer | Pip and Posy - Official Channel

Pip and Posy Sandpit Friends Trailer | @pipandposyworld | Cinema Show Trailer | Pip and Posy - Official Channel

Pip and Posy are best friends whose lives revolve around a wonderful world of play. Packed with warmth and comedy, the series is a joyful celebration of their great friendship, its laughter and games, its ups and downs. In this summer- themed compilation, Pip and Posy play in the sandpit, make clay food, avoid imaginary crocodiles, watch falling stars and play with their friends.

► Click to Subscribe to Pip and Posy! https://shorturl.at/lpBT3

You can watch Pip and Posy on Sky Kids, My5, and every morning on Milkshake!

o Facebook: www.facebook.com/pipandposy

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PIP AND POSY

Pip and Posy are the best of friends whose lives revolve around a wonderful world of play. Packed with warmth and humour, the series is a joyful celebration of their great friendship with all its ups and downs, laughter and games. The series is produced by multiple Oscar^® nominated Magic Light Pictures (The Gruffalo, Room on the Broom, Revolting Rhymes, Zog and recent hit The Snail and the Whale)

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More Nick: Pip and Posy Return to Blenheim Palace for New Interactive Experience!

Originally published: July 03, 2025.

#PipAndPosy #AxelScheffler #MagicLightPictures

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Pip and Posy Return to Blenheim Palace for New Interactive Experience

Blenheim Palace has announced that preschool favourites Pip and Posy will be returning to Adventure Play this spring with the launch of Pip and Posy Play at the Palace.

From Friday 23rd May 2025, young adventurers can step into the world of Pip and Posy as they embark on an exciting Rainbow Treasure Hunt, inspired by an episode from Magic Light Pictures’ hugely popular Pip and Posy series which airs on Sky Kids and Channel 5’s Milkshake!

Following the huge popularity of the October half-term trail, Pip and Posy Play at the Palace will start in May and run for two years. Designed for young families, the experience brings to life the charming Pip and Posy universe within Blenheim Palace’s Adventure Play, and features 3D character installations, themed activities, audio snippets and a magical treasure trail.

Heather Carter, managing director visitor experience at Blenheim Palace, says: “We’re delighted to welcome Pip and Posy back to Adventure Play! Their joyful world perfectly complements our play area, giving families even more reasons to visit, explore and create magical memories. With the exciting treasure hunt experience, we can’t wait to see children enjoying this immersive adventure and discovering the wonderful surprises along the way.”

The Rainbow Treasure Hunt follows a special storyline inspired by the popular Pip and Posy episode "Rainbow Treasure Hunters". Visitors can embark on a fun-filled journey alongside Pip and Posy, following clues and discovering hidden treasures throughout Adventure Play, making for an unforgettable and interactive experience.

Hollie Bladen, brand manager at Magic Light Pictures, adds: “We are thrilled to renew our relationship with Blenheim Palace for a Pip and Posy attraction in their fantastic Adventure Play area. It was wonderful to watch young children being enriched and entertained by Pip and Posy during the Autumn Trail and we can’t wait to welcome more children to experience their wonderful world of play over the next two years.”

Visitors wanting to take a well-earned rest can listen to tales from the Pip and Posy books, published by Nosy Crow, in the storytelling area, and there will be an opportunity for fans to meet the playful pair themselves in special appearances at select times during the trail period.

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Originally published: May 23, 2025.

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Gabby’s Dollhouse MEOWseum Discovery Days Set to Tour the U.S.

ACM Announces Partnership with DreamWorks Animation

Year Long Celebration of Creativity and Imagination with Gabby’s Dollhouse MEOWseum Discovery Days

January 16, 2025

DreamWorks Animation and the Association of Children’s Museums are launching a year-long partnership called Gabby’s Dollhouse MEOWseum Discovery Days, bringing the magic of the hit series Gabby’s Dollhouse to children’s museums across the country. Cue families everywhere singing, ‘Hey Gabby, take us to the museum!’

Celebrating the power of imagination, learning from mistakes and the joy of teamwork, Gabby’s Dollhouse MEOWseum Discovery Days activations will vary by location, with offerings ranging from a-meow-zing activity stations, scavenger hunts, story times, crafting and Gabby costume character appearances. The partnership kicks off at the Brooklyn Children’s Museum, the world’s first children’s museum, in New York on January 25.  To date, the collaboration will be featured at more than 25 ACM member locations across eight states February to April, with additional locations and dates to be added throughout the year.

“ACM and DreamWorks Animation share key values as they relate to playful learning,” states Arthur G. Affleck, III, executive director of the Association of Children’s Museums. “Like children’s museums, Gabby’s Dollhouse emphasizes social-emotional learning and showcases compassion, curiosity, creativity, learning from mistakes and the joy of teamwork.”

“Gabby’s Dollhouse at its core celebrates growth mindset and failing fantastically, and the best way to learn is through play,” said Michael Vollman, EVP, Marketing for DreamWorks Animation. “Partnering with the Association of Children’s Museums is the perfect opportunity to bring this philosophy to life with Gabby’s fans across the country.”

Gabby’s Dollhouse is a hugely popular preschool series from DreamWorks now streaming on Netflix with a brand new season debuting February 17. The mixed media series unboxes a surprise in every episode before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse.  Rooted in growth mindset, the series’ activity-based episodes encourage flexible thinking and learning from your mistakes. Gabby herself is positive, determined, embraces imperfection and celebrates her mistakes, turning them into opportunities for growth, true to her signature catchphrases “I failed…FANTASTICALLY!!” and “I can’t do it…YET!”

Families can find more information on local events at GabbysDollhouse.com. Current activations include:

January 25: Brooklyn Children’s Museum, Brooklyn, NY

February 1: Children’s Museum Houston, Houston, TX

February 2: The Doseum, San Antonio, TX

February 5: The Woodlands Children’s Museum, The Woodlands, TX           

February 8: Temple Children’s Museum, Temple, TX

February 15: Explora, Albuquerque, NM

February 16: Santa Fe Children’s Museum, Santa Fe, NM

February 22: Children’s Museum Tucson/Oro Valley, Tucson, AZ

February 23: Children’s Museum of Phoenix, Phoenix, AZ

March 1: Children’s Discovery Museum of the Desert, Rancho Mirage, CA

March 2: The New Children’s Museum, San Diego, CA

March 9: Pretend City Children’s Museum, Irvine, CA

March 11: San Diego Children’s Discovery Museum, Escondido, CA

March 15: Cayton Children’s Museum, Santa Monica, CA

March 16: Southern California Children’s Museum, Pasadena, CA

March 20: Sacramento Children’s Museum, Rancho Cordova, CA

March 22: Modesto Children’s Museum, Modesto, CA

March 23: Children’s Discovery Museum of San Jose, San Jose, CA

March 28-29: Children’s Creativity Museum, San Francisco, CA

March 31: Children’s Museum of Sonoma County, Santa Rosa, CA

April 4: KidsQuest Children’s Museum, Bellevue, WA

April 5: Hands On Children’s Museum, Olympia, WA

April 6: Gilbert House Children’s Museum, Salem, OR

April 12-13: Discovery Children’s Museums, Las Vegas, NV

April 19: Thanksgiving Point, Lehi, UT

April 21: WOW! Children’s Museum, Lafayette, CO

DREAMWORKS ANIMATION’S GABBY’S DOLLHOUSE

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey and now streaming on Netflix, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 TV series in 63 countries on Netflix and has become a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie heading to theaters September 26, 2025. Any adventure can unfold when we play in Gabby’s Dollhouse!

ASSOCIATION OF CHILDREN’S MUSEUMS

ACM is the foremost professional society supporting children’s museums in developing rich environments that stimulate children’s natural playfulness, curiosity, and creativity. With nearly 500 members in all 50 states and in 19 countries, ACM champions children’s museums and together enrich the lives of children worldwide. As a global leader, advocate, and resource for the field, ACM and our member organizations strive to build a better world for children and serve over 30 million visitors annually. Started in 1962, ACM recently marked its 60th year of impactful service to children, families, and children’s museums.

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DreamWorks is gearing up to drop season 11 of Gabby’s Dollhouse on Netflix on February 17. It will introduce a new set of Gabby’s cat-themed friends and expand her dollhouse with the Kitty Care Ear room. 

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More Nick: Nickelodeon Reimagines 'The Backyardigans'!

Originally published: January 21, 2025.

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Pip and Posy Immersive Trail Launches at Blenheim Palace

Magic Light Pictures has teamed up with Blenheim Palace in Oxfordshire to bring families an immersive Pip and Posy-themed trail that will guide children through a series of activities this autumn.

BAFTA-winning and Oscar-nominated production company Magic Light Pictures has announced a collaboration with Oxfordshire UNESCO World Heritage Site, Blenheim Palace in Oxfordshire, to launch a Pip and Posy-themed immersive trail at its family-themed attraction Adventure Play this autumn.

Currently delighting viewers on Channel 5’s Milkshake!, Nick Jr. and Sky Kids, pre-school favourite Pip and Posy is inspired by the hugely popular books from award-winning illustrator Axel Scheffler and published by Nosy Crow. Packed with warmth and comedy, the top-rating series features the adventures of two best friends whose lives revolve around play and celebrates their great friendship with all its ups and downs.

The new trail, which opened on Tuesday 1st October 2024, guides children through a series of imaginative and engaging activities. Along the way, little explorers will complete tasks and traverse the immersive play area featuring secret chambers, clamber nets, tunnels, slides, rope bridges and giant carrots.

The trail will be transformed with a Halloween theme, with young guests encouraged to dress up in their favourite costumes and enjoy a variety of free activities. On Saturday 2nd and Sunday 3rd November, there will be appearances from Pip and Posy costume characters and there will be storytelling sessions with TV tie-in books from the series, which are also published by Nosy Crow. Readings will take place daily throughout October in Adventure Play at 11:30am and 2:00pm.

Hollie Bladen, brand manager at Magic Light Pictures, said: “We can’t wait to take Pip and Posy to Blenheim Palace Adventure Play this October. We love to find ways for our characters and properties to enrich and entertain children off screen, and this trail will connect Pip and Posy directly with its target audience through the wonderful world of play.”

Heather Carter, managing director at Blenheim Palace, said: “We’re excited to work with Magic Light Pictures to bring the charm and fun of Pip and Posy to Adventure Play this October. The trail is a wonderful way for children and families to enjoy the outdoors, use their imagination and enjoy time together. With the added Halloween twist, we’re looking forward to a truly memorable experience.”

The Pip and Posy trail at Adventure Play is set to run throughout October, with the Halloween-themed activities available exclusively during half-term week.

To find out more and to book tickets, visit https://www.blenheimpalace.com/whats-on/events/pip-and-posy/

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More Nick: Nickelodeon USA and Milkshake! UK Partner For New Preschool Series 'Tim Rex in Space'!

Originally published: October 10, 2024.

Original source: Licensing.biz; Additional source: License Global.

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Pip and Posy and Friends Cinema Show | Trailer | @pipandposy | Pip and Posy - Official Channel

Pip and Posy and Friends Cinema Show | Trailer | @pipandposy | Pip and Posy - Official Channel

Join Pip and Posy for their super exciting cinema show. This time they've brought all their friends along too. Play, sing and laugh along with Pip, Posy, Jamila, Zac and Frankie. Featuring seven amazing episodes, interactive games and a song. Come on, Let's Play!

Pip and Posy and Friends Cinema Show - in cinemas this Easter! Book your tickets today!

► Click to Subscribe to Pip and Posy! https://shorturl.at/lpBT3

► Click here to watch our latest episodes! https://bit.ly/3edcYrZ

You can watch Pip and Posy on Sky Kids, My5, and every morning on Milkshake!

o Facebook: www.facebook.com/pipandposy

o Instagram: www.instagram.com/pipandposyworld

o Shop: https://pipandposyshop.com

Pip and Posy are the best of friends whose lives revolve around a wonderful world of play. Packed with warmth and humour, the series is a joyful celebration of their great friendship with all its ups and downs, laughter and games. The series is produced by multiple Oscar® nominated Magic Light Pictures (The Gruffalo, Room on the Broom, Revolting Rhymes, Zog and recent hit The Snail and the Whale)

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.

More Nick: Nick Jr. UK To Premiere 'Dora' on April 15!

Originally published: March 05, 2024.

#PipAndPosy #AxelScheffler #MagicLightPictures

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Join Baby Shark and Crew in the Baby Shark LIVE: The Christmas Show! | Baby Shark Official

Join us in the Baby Shark LIVE: The Christmas Show! | Baby Shark Official

Ho Ho Ho!🎄 These holidays, join Baby Shark and Pinkfong in this spectacular journey into the sea in Baby Shark LIVE: The Christmas Show! An immersive experience for the whole family! For tour dates and tickets swim over to https://babysharklive.com.

(Baby Shark LIVE: The Christmas Show! available only in North America)

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More Nick: Paramount+ Announces 'Baby Shark's Big Movie' Feature-Length Original Animated Film Set To Premiere Holiday 2023!

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Paramount To Open South Park Anniversary Pop-Up Shop in Berlin

The award-winning animated series South Park celebrates its 25th anniversary, and to celebrate, South Park Studios and Comedy Central have opening an exclusive South Park pop-up store in Mitte in Berlin, Germany!

The perfect place for fans to immerse themselves in the world of Stan, Eric, Kyle and Kenny, the pop-up store will open its doors daily from 10 a.m. to 6 p.m. at Gipsstraße 11 in Berlin-Mitte from August 18th to 20th.

Among other things, the store has exclusive South Park merchandise, original props from the long-running series and special photo ops for unforgettable Instagram moments. In addition, there will be articles featuring the most popular characters, interactive surprises and exclusive local products.

EXKLUSIVER SOUTH PARK POP-UP-STORE IN BERLIN

Die vielfach ausgezeichnete Animationsserie South Park feiert ihr 25 jähriges Jubiläum! Die Macher des South Park Studios und Comedy Central haben zu diesem Anlass einen exklusiven South Park Pop-up Store in Berlin-Mitte auf die Beine gestellt. Der perfekte Ort für Fans, um in die Welt von Stan, Eric, Kyle und Kenny einzutauchen!

Vom 18. bis 20. August eröffnet der Pop-Up Store von täglich 10-18 Uhr seine Türen in der Gipsstraße 11 in Berlin-Mitte. Der Store hält unter anderem exklusive Merchandising-Produkte, originale Requisiten aus der Serie sowie besondere Foto-Spots für unvergessliche Instagram-Momente bereit. Darüber hinaus wird es Artikel mit den beliebtesten Charakteren, interaktive Überraschungen sowie exklusive lokale Produkte geben.

Die Eckdaten:

WO: Gipsstraße 11, 10119 Berlin (Mitte)

WANN: 18. – 20. August, täglich 10-18 Uhr

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Mehr Nick: Paramount Global bringt Paramount+ gemeinsam mit Sky 2022 nach Deutschland, Österreich und in die Schweiz!

Originally published: August 17, 2022.

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Paramount Opens South Park Anniversary Pop-Up Shop in London

Head on down to South Park's Anniversary pop-up shop! With exclusive merch and original artwork from the iconic series, you're gonna have yourself a time! Doors open Friday 12th - Sunday 14th at 59 Greek Street, W1D 3DZ, London, UK!

Head on down to #SouthPark's Anniversary pop-up shop! With exclusive merch and original artwork from the iconic series, you're gonna have yourself a time! 😬

Doors open Friday 12th - Sunday 14th at 59 Greek Street, W1D 3DZ 🇬🇧@paramountplusuk @southpark pic.twitter.com/IHhPMIsmak

— Comedy Central UK (@ComedyCentralUK) August 11, 2022

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Peppa Pig Ready to Celebrate the Queen’s Platinum Jubilee With Activations and Consumer Products

Hasbro and Peppa Pig will be joining in with the festivities to mark the Queen’s Platinum Jubilee this weekend.

A number of new products will mark the occasion, while there will also be several Peppa Pig-focused marketing activities taking place.

Product wise, Hasbro has launched a new Peppa Pig Jubilee-themed clothing range with Tesco. This will also have incremental out of aisle space using free standing display units.

There is also new publishing titles from Penguin, features in the Peppa Pig magazine and GB-themed plush from Ty.

Beyond products, there will be a tie-up with Hamleys on an exclusive influencer Peppa Pig-themed tea party, featuring a visit from Peppa herself, as well as Gifted Afternoon Tea Boxes from B Bakery, plus Peppa cookie giveaways throughout the day.

To promote the activities, Hasbro is working with Hamleys to post across social media and B Bakery to create a special reel which will include a competition to win tickets for the Peppa Pig afternoon tea bus experience in London, with uses an iconic Route Master bus.

In addition, Hasbro is also collaborating with Argos Online for a two-week digital Peppa Pig takeover and promotion around selected products over half-term and the Jubilee celebrations. From 25 May to 8 June, up to 25% off will be offered on selected Peppa Pig toys and baby and toddler items. Argos will also be promoting the event on its socials.

Talking about why it was so important for Peppa Pig to help mark the Jubilee, Marianne James, vp EMEA & Asia licensing consumer products at Hasbro, told LicensingSource.net: “The beloved British series for kids is centered around Peppa Pig and her family and friends; she has visited Buckingham Palace in the show and even jumped in muddy puddles with the Queen. She is very excited to take part in the Jubilee celebrations.

“With Peppa Pig’s 20th anniversary coming in 2024, we will continue to celebrate the brand in all sorts of major moments and formats in Peppa’s homeland.”

More Nick: Nickelodeon UK Announces First-Ever Multi-Year Partnership with The Luna Cinema; To Launch 'The Nickelodeon Experience' in Summer 2022!

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