Build-A-Bear and Paramount Pictures Forge Creative Collaboration on New Feature Film, 'IF'

Build-A-Bear and Paramount Pictures Forge Creative Collaboration on New Feature Film, IF

Unveils Special Workshop Experience Designed to Transcend the Screen by Bringing IF Characters "To Life" for Fans

ST. LOUIS, May 16, 2024 -- Build-A-Bear Workshop, Inc. (NYSE: BBW) is thrilled to announce the in-store celebration of the upcoming Paramount Pictures feature film, IF, in theatres May 17, through its longstanding partnership with Paramount Consumer Products. Written and directed by John Krasinski, IF is about a girl who discovers that she can see everyone's imagery friends – and what she does with that superpower – as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gosset Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child's imagination. This collaboration highlights the magic of creation and imagination that Build-A-Bear provides kids and that is illustrated through this film. At Build-A-Bear, imaginary friends come to life every day for its guests.

Known for fostering creativity and imagination, Build-A-Bear has long been recognized as a beloved destination for families. In celebration of the film IF, Build-A-Bear invites families to come in and create their very own Imaginary Friend. Beginning May 16, Build-A-Bear Workshop locations in Culver City, CA, American Dream in East Rutherford, NJ, and at Blue Water in the UK, will undergo a magical transformation, bringing visitors closer to the world of IF. In these select stores, the heartwarming message that is central to the experience will be displayed: "Imaginary Friends Made Here," resonating with the film's theme of friendship and wonder. 

Additionally, Build-A-Bear Workshops across the country will feature a bespoke Heart Ceremony, personally crafted by Krasinski, enriching the enchanting experience of bringing imaginary friends to life. During the iconic Heart Ceremony, guests get to choose a satin heart, make a wish and place the heart inside to bring their new furry friend to life.

"Imagination is at the heart of what we do at Build-A-Bear, and IF from John Krasinski embodies that spirit. We're thrilled to offer children and families an experience that brings their own imaginary friends to life in a way only Build-A-Bear can, both in our stores and through the release of a make-your-own version of the lead imaginary friend, Blue," said Sharon Price John, President and Chief Executive Officer at Build-A-Bear. "Together, with Paramount we're celebrating the magic of friendship and creativity, inspiring countless moments of joy and imaginative play." 

Furthermore, workshops nationwide will unveil exclusive merchandise inspired by IF, along with an array of outfits, allowing fans a lasting memory of the movie's spirit long after the credits roll.

• IF Blue Plush: Go on magical adventures with your own IF Blue plush! The beloved imaginary friend from the hit movie gives very real hugs with its purple fur, large body and smiley face. Personalize your IF Blue plush with the outfits, sounds, scents and accessories of your choice for more imaginative fun.
• IF "We're Always Here" T-Shirt: Your imaginary friends are always here! Celebrate the magical spirit of the movie IF and dress your bear in this graphic tee featuring characters from the film. The shirt is available as a standalone item or as part of the Happy Hugs Teddy Bear IF Gift Set.
• IF PJ Sleeper: Snuggle up to the sweetest of dreams with Blue from the movie IF! This cozy pajama sleeper for stuffed animals has a fun pattern featuring IF's Blue. It is also available in the Pawlette Plush IF Gift Set.

IF fans can make their dreams a reality by visiting Build-A-Bear Workshop^® locations or by shopping online at buildabear.com. 

About Build-A-Bear

Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. More than 500 interactive brick-and-mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The Company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as "HeartBox" and its age-gated adult-focused "Bear Cave." In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the Company's mission, while the Company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenues of $486.1 million for fiscal 2023. For more information, visit the Investor Relations section of buildabear.com.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

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SpongeBob SquarePants and Friends Make a Splash at Build-A-Bear Workshop

It's SpongeBob SquarePants' 20th anniversary, and to celebrate, Nickelodeon has partnered with Build-A-Bear Workshop to launch a full line to honour the world's most hilarious sponge! And let's be perfectly clear: Build-A-Bear went all out with the super-cute touches! You can see all of the new pieces that include some really fun characters, clothing and accessories. The Krabby Patty Wristie and the SpongeBob SquarePants Plush Pineapple House are some of my favorites as they make good additions for play with the characters. Most items also have the option to add special scenes and sounds!

The collection is available now in stores and online at buildabear.com (North America) and buildabear.co.uk.

The world's most lovable sea sponge, SpongeBob SquarePants and his friends, Patrick Star and Gary the Snail, are making a splash at Build-A-Bear Workshop. These huggable characters are available with a variety of accessories like the plush Pineapple House, Krabby Patty Wristie, and more.

Don't forget about the pre-packaged Gift Sets full of F.U.N. for the SpongeBob lover in your life. Make your own nautical nonsense and add SpongeBob SquarePants and his friends to your collection!

SpongeBob SquarePants: $29 / £21.50

Are you ready, kids? AYE, AYE, CAPTAIN! Make your own nautical nonsense and add SpongeBob SquarePants to your collection! The world's most lovable sea sponge is celebrating 20 years of unforgettable adventures in Bikini Bottom. Fans of all ages can take their imaginaaation overboard by making their own SpongeBob with hugs, heart and smiles. Bring home the sea's silliest creature and dive into more F.U.N. by personalizing him with sounds, scents and accessories! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Pre-Stuffed Gary the Snail: $12.50 / £10

Meow! That means, "Gary the Snail is here!" Even the sea's silliest creature needs a faithful pet by his side. SpongeBob's beloved pet snail is extra cute as a pre-stuffed furry friend. Don't let Gary's small size fool you - this lovable snail is very huggable! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Krabby Patty Wristie: $6 / £4.50

Yum! Your furry friend will need a good snack after a day of adventures in Bikini Bottom. This plush wrist accessory looks just like the yummy Krabby Patties that SpongeBob grills at the Krusty Krab. It attaches to your furry friend's paw for a fun look! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants Plush Pineapple House: $18 / £15

Who lives in a pineapple under the sea? SpongeBob SquarePants... and all your furry friends! This full-sized plush Pineapple House is a must-have for any SpongeBob SquarePants fan. It's the perfect plush accessory for playing with your furry friends in Bikini Bottom. Just watch out for jellyfish! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Online Exclusive Patrick Star: $29 / £21.50

Pinky up! Now you can add SpongeBob's sea star sidekick to your collection! The online exclusive Patrick Star is one of the most huggable creatures under the sea with his plump pink body and super smiley face. Go overboard and bring home your very own Patrick Star today! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Happy Hugs Teddy SpongeBob SquarePants Gift Set: $39.00 / £30

Happy Hugs Teddy is ready to share some laughs in this adorable SpongeBob SquarePants gift set! This cute teddy bear gift set features this classic bear wearing a yellow T-shirt featuring everyone’s favorite sponge. Happy Hugs gives the biggest bear hugs in Bikini Bottom! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Pawlette™ SpongeBob SquarePants Gift Set: $37.50 / £29.50

Pawlette™ is having the best day ever in this adorable SpongeBob SquarePants gift set! This nautical stuffed animal set includes this lovable bunny plush wearing her own SpongeBob T-shirt, tutu skirt and hair bow. Follow the adventures of the world’s most famous sponge with Pawlette the bunny by your side! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Online Exclusive Patrick Star Gift Set: $35.00 / £26.00

Patrick Star is enjoying a yummy Krabby Patty in this hilarious SpongeBob SquarePants stuffed animal gift set. You’ll feel like you’re hanging out at the Krusty Krab when you enjoy a tasty treat with this adorable sea star best friend. He’ll always be there to give you a big hug! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants T-Shirt: $7.50 / £5:50

Your furry friend is sure to smile when wearing this fun T-shirt featuring the world’s most lovable sponge! This fun stuffed animal T-shirt has an all-over print of Bikini Bottom’s favorite fry cook making a silly face. It’s the perfect style choice for any SpongeBob SquarePants fan! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants & Gary the Snail Gift Set: $41.50 / £31.50

Have the best day ever with this adorable SpongeBob SquarePants stuffed animal gift set! It includes the beloved SpongeBob SquarePants and his adorable pet Gary the Snail. It’s a fun way to celebrate 20 years of adventure in Bikini Bottom! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants Tutu Outfit 3 pc.: $13.50 / £10.00

Best Day Ever! Brighten up your furry friend’s wardrobe with this three-piece SpongeBob SquarePants outfit for stuffed animals. It includes a pink T-shirt, yellow tutu skirt and matching hair bow. ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants Deluxe Gift Set: $65.50 / £51.00

Jumpin’ jellyfish! You’ll have the most fun in Bikini Bottom with this deluxe SpongeBob SquarePants gift set! This fun-filled stuffed animal set includes everyone’s favorite sponge alongside a pre-stuffed Gary the Snail and plush Pineapple House. SpongeBob even has his own fresh-off-the-grill Krabby Patty wrist accessory for a yummy snack! ©2019 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming 2020.

SpongeBob previously made a splash at Build-A-Bear in 2013.

More Nick: Nickelodeon to Host 'SpongeBob SquarePants' and 'Are You Afraid of the Dark?' Panels at New York Comic Con 2019!

Sources: Broadway World TV, BSCkids, POPSUGAR UK Parenting.

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Build-A-Bear Workshop And Saban Brands Unveil New Make-Your-Own Mighty Morphin Power Rangers Furry Friends And Accessories

Official Fisher-Price Press Release via Action Figure Insider:

BUILD-A-BEAR WORKSHOP AND SABAN BRANDS UNVEIL NEW MAKE-YOUR-OWN MIGHTY MORPHIN POWER RANGERS FURRY FRIENDS AND ACCESSORIES

Power Rangers Collection Now Available at buildabear.com, builabear.co.uk and in U.S., Canada and U.K. Build-A-Bear Workshop Stores

LOUIS (March 9, 2017) – Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive destination where Guests can create personalized furry friends, and Saban Brands, creator of the 24-year Power Rangers franchise, today unveiled two new Make-Your-Own Power Rangers furry friends, as well as an exciting line of costumes, accessories and a sound chip, all based on the original, hit TV series, “Mighty Morphin Power Rangers.” This launch marks the first time Power Rangers furry friends and accessories have been offered at Build-A-Bear Workshop.

Starting today, a Make-Your-Own Power Rangers Red Ranger Bear and a Make-Your-Own Power Rangers Pink Ranger Bear are available at buildabear.com, buildabear.co.uk and in U.S., U.K. and Canada Build-A-Bear Workshop stores.

The complementary Power Rangers costume and accessory line was designed to fit classic Build-A-Bear Workshop furry friends and includes:

* Power Rangers Red Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Pink Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Blue Ranger costume (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers Black Ranger costume (U.S. and Canada stores; U.S. and U.K. web)
* Power Rangers Yellow Ranger costume (U.S. and Canada stores; U.S. and U.K. web)
* Power Rangers blaster (U.S., U.K. and Canada stores; U.S. and U.K. web)
* Power Rangers pajamas, slippers and sleeping bag (U.S. and Canada stores; U.S. web)
* Power Rangers “Theme Song” sound chip (Select U.S. and Canada stores; U.S. web)

“The Power Rangers franchise has resonated with fans of all ages around the world for 24 years largely in part because many people see themselves within at least one or all of the Rangers,” said Janet Hsu, chief executive officer, Saban Brands. “With Build-A-Bear Workshop, fans can now use their creativity to further identify and personalize their experience with the Power Rangers.”

“For more than two decades, the Power Rangers franchise has inspired imaginations and spurred creativity in children and young adults,” said Jennifer Kretchmar, chief product officer, Build-A-Bear Workshop. “As we celebrate our 20th year in business, the new Power Rangers collection at Build-A-Bear Workshop will allow original enthusiasts and the next generation of adventure-seeking fans to hug and play with the iconic rangers.”

The collection is launching just weeks ahead of Saban’s Power Rangers, Lionsgate’s highly-anticipated feature film releasing on March 24, 2017. To celebrate, Build-A-Bear Workshop stores will offer Mighty Morphin Power Rangers paper masks to Guests who visit U.S. and Canada locations from March 24 – 26, while supplies last. Guests can also visit buildabear.com/power-rangers to shop the entire collection, watch Power Rangers video clips and find downloadable coloring sheets and activities.

After the hit series “Mighty Morphin Power Rangers” launched in 1993, Saban’s “Power Rangers” quickly became a pop culture phenomenon. The series is one of the longest running and most-watched kids action series in television history, spanning more than 800+ episodes and 24 seasons of “Power Rangers.”

For more information on Power Rangers, visit powerrangers.com and follow the franchise on YouTube, Facebook, Twitter and Instagram.

For more information about Build-A-Bear, visit buildabear.com, and follow the brand on Facebook, Twitter, YouTube and Instagram.

About Build-A-Bear

Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $377.7 million in fiscal 2015. For more information, visit buildabear.com.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com.

About Saban’s Power Rangers

Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com.

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More Power Rangers: Fisher-Price Celebrates Power Friendships With All-New "Thomas & Friends" MINIS Train Mash-Ups, Including "Teenage Mutant Ninja Turtles"!

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eOne's "Peppa Pig" Heads To Build-A-Bear Workshops And China In New Deals

Entertainment One (eOne) Licensing has secured a deal with Build-A-Bear Workshops for a brand-new product line based on the hit preschool property "Peppa Pig"!

Build-A-Bear customers will be able to create their own customized Peppa Pig plush toy with a variety of outfit and accessory options. The make-your-own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options, in addition to Peppa's signature teddy bear, Teddy. The new product will debut online and in Build-A-Bear Workshops in the UK on Friday 9th October 2015 and in will become available in the USA and Australia in the the following months.

Build-A-Bear will support Peppa Pig's arrival with an in-store marketing campaign.

Andrew Carley, the head of global licensing at Entertainment One, said, "We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalize and take home their very own talking Peppa toy. This partnership adds a fun, new dimension to the brand’s toy category and also appeals to the gifting market."

"Our Peppa Pig product is one of the most customizable Peppa lines on the market and gives our young guests the experience of bringing one of their favorite characters to life," said Jennifer Kretchmar, the chief product officer at Build-A-Bear Workshop. "We look forward to partnering with eOne on this exciting product launch that truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa."

"We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalise and take home their very own talking Peppa toy," said Andrew Carley, head of global licensing at Entertainment One. "This partnership adds a fun, new dimension to the brand's toy category and also appeals to the gifting market."

Entertainment One's top-rated animated preschool series "Peppa Pig" airs on Nick Jr. channels worldwide, including Nick Jr. UK & Ireland, Nick Jr. USA and Nick Jr. Channel Australia & New Zealand.

In additional "Peppa Pig" news, "Peppa Pig" is heading to China for the first time as Entertainment One Licensing secures new toy and publishing partners in the territory!

King Bee has been appointed as the master toy licensee for "Peppa Pig" in the region.

Meanwhile, Penguin China will work to build the "Peppa Pig" publishing category through bilingual and local languages with a variety of published titles.

Products are scheduled to begin to rollout at key retail channels from July 2015.

Sources: TV Kids, Licensing.biz, ToyNews.

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Nickelodeon's "Teenage Mutant Ninja Turtles" Arrive At Build-A-Bear Workshop

The video gaming website Kotaku and ToyNews, a monthly trade magazine for the toy business, are reporting the Booyakasha TMNT news that Nickelodeon Consumer Products and Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, have extended their partnership to bring Nick's "Teenage Mutant Ninja Turtles" to Build-A-Bear Workshop, allowing fans of Nickelodeon's hit CG-animated series "Teenage Mutant Ninja Turtles" to create their very own fearless Heroes in a Half Shell crime fighters, complete with removable shells and a host of soft accessories!

Bring It Donatello, Chuk You Later Michelangelo, Surface Time Raphael and Shell Ya Later Leonardo plush toys are all available to purchase at Build-A-Bear Workshop stores across the USA and via the official Build-A-Bear Workshop USA and Build-A-Bear Workshop UK websites. Leo, Raph, Mikey and Donnie retail at $25 each, or $35 with their signature weaponry (Leonardo's Katana, Raphael's Sai, Michelangelo's Nunchuks and Donatello's Naginata) in the USA and £19 and £25 in the UK.

Additionally, a four-piece Shredder costume is available to purchase for $16/£14, allowing fans the chance to dress their teddies as the dastardly villain, Shreddybear!

Shellheads can also purchase purchase black rubber boots for their DIY soft toys, additional weapons, plus "Teenage Mutant Ninja Turtles" hoodies, PJ's (pajamas), slippers and sleeping bags on the official Build-A-Bear Workshop website!

Build-A-Bear Workshop launched their make-your-own "Teenage Mutant Ninja Turtles" plush toy collection online on Wednesday 9th July 2014 and in-stores across the USA on Friday 11th July 2014.

The official Build-A-Bear Workshop USA website also includes a exclusive "Teenage Mutant Ninja Turtles" online game called "Foot Chase" and online streaming video clips to celebrate Nickelodeon's Lean, Mean, Ninja Team arriving at Build-A-Bear Workshop!

Take a look at the new Build-A-Bear Teenage Mutant Ninja Turtles collection below:

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Nickelodeon Stars SpongeBob SquarePants And Patrick Star Arrive At Build-A-Bear Workshop Shops Around The UK

The licensing industry news website Licensing.biz is reporting the exciting news that, as part of Build-A-Bear Workshop and Nickelodeon's recently announced partnership, British fans of SpongeBob SquarePants can now 'make' their own SpongeBob soft toys at Build-A-Bear shops around the UK!The deal marks the first time that the Nickelodeon favourites will be available at Build-A-Bear Workshop stores across the UK and online at buildabear.com.

SpongeBob SquarePants and Patrick Star will retail at £18, both with costumes and accessories. In addition, SpongeBob PJ Pants and t-shirts are available for any of the other characters in-store to wear:

Spongebob Squarepants lands at Build-a-Bear

Spongebob and Patrick now available to 'make' in UK stores and online.

Build-a-Bear Workshop has joined forces with Nickelodeon to give customers the chance to make their own characters from Spongebob Squarepants in-store.

The deal marks the first time that the Nickelodeon favourites will be available at stores across the UK and online at buildabear.com.

Spongebob Squarepants and Patrick will retail at £18, both with costumes and accessories.

In addition, Spongebob PJ Pants and t-shirts are available for any of the other characters in-store to wear.

"For the first time ever, Build-a-Bear Workshop guests can finally take home the underwater find of Spongebob Squarepants and his friends," said Maxine Clark, founder of Build-a-Bear. "We are excited to be working with Nickelodeon to bring this iconic series and its loveable characters to life."

Manuel Torres, SVP of global toys and electronics at Nickelodeon Consumer Products, added: "The plush and accessories available will give fans of all ages a whole new way to experience the world of Bikini Bottom."

Tags: build-a-bear workshop, nickelodeon & viacom consumer pr, spongebob squarepants

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