Yo Gabba Gabba! Builds on Resurging Fandom with New Merchandise Following Brand-New Content Launch
Multi-year publishing partnership signed with HarperCollins Children’s Books, while further cross-category partners span apparel, accessories, toys, collectibles, games and more
New licensing collaborations come as Season 2 of Emmy-nominated Yo Gabba GabbaLand!
launches on Apple TV
Los Angeles – February 19, 2026 – Beloved children’s franchise Yo Gabba Gabba! is supercharging its resurgence with fans through a new and expanded licensing program across multiple consumer products categories for the U.S. and Canada.
News of the franchise’s accelerating licensing program follows the Season 2 launch on January 30 of the Emmy-nominated kids’ and family series Yo Gabba GabbaLand! on Apple TV, where fans can also enjoy all four seasons of the original Yo Gabba Gabba! series. Season 2 of Yo Gabba GabbaLand!, features an all-star mix of acclaimed and Grammy-winning “Super Music Friends” and special guests, including Santigold, Ziggy Marley, Sharon Van Etten, Sleigh Bells, Yola, Still Woozy, Silversun Pickups, Chicano Batman, The Aquabats!, Hemlocke Springs and more. The season’s soundtrack has also officially dropped on leading music streaming platforms via BMG, bringing the show’s signature energy to fans everywhere. Yo Gabba GabbaLand! is produced for Apple TV by WildBrain and Yo Gabba Gabba, LLC.
After an electrifying Yo Gabba Gabba! LIVE! musical tour that travelled to 24 U.S. cities last summer, plus joyously rambunctious live performances at the iconic Coachella Festival, renewed love for the brand continues to ramp up. Adding to the excitement, Brobee, Foofa, Muno, Toodee, and Plex also headed to San Diego Comic-Con last year, where Jazwares unveiled a brand-new line of Yo Gabba Gabba! figurines created exclusively for the Con. Jazwares holds global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments and Squishmallows inspired by the world of Yo Gabba Gabba!, and has rolled out an extensive range at retail in the U.S. and Canada.
Christian Jacobs and Scott Schultz, Yo Gabba Gabba! creators, said: “This is a thrilling moment in the evolution of Yo Gabba Gabba!. Coachella and the live tour showed the groundswell of love from audiences who hold the brand so close to their hearts, and we’re excited to be rolling out new merchandise for fans of all ages, bolstered by fresh new content on Apple TV, powered by fun, energy and joyful music.”
Brand new licensing friends!
In new licensing partnerships, HarperCollins Children’s Books has come on board as publishing partner, launching a sticker and activity book and I Can Read! book this summer, with a doodle book and board book set to follow in 2027. Jay Franco is gearing up to roll out a cozy range of children’s blankets and bath towels, while Super Impulse brings fans a fun new collection of miniature toys—both hitting retail shelves this spring.
In apparel and accessory collaborations, Spirit Jersey has launched four exclusive jersey designs, and Ripple Junction has released an extensive line of apparel and accessories. Overlord has debuted bold statement caps, and Goodie Two Sleeves has rolled out a collection of T-shirts, sweatshirts and hoodies—with new tote bags and charms under their Whatever Makes You Happy! brand set to arrive in spring. Concept One has introduced a range of bag accessories, while Centric Brands will roll out family sleepwear, and Swoveralls will introduce playful Yo Gabba Gabba!-themed apparel, both set to hit retail this summer. H.E.R. has debuted a line of children’s jewellery and hair accessories, while King Ice will unveil a striking Gabba jewellery line for adults inspired by hip-hop and streetwear culture, also available this summer.
New game licensees include Small Fries, who launched a children’s card game in 2025, and a partnership with Bare Tree Media brings Yo Gabba Gabba! mobile stickers, mobile themes, and mobile smartwatch faces to fans.
All licensing agreements for the brand were signed with franchise owner GabbaCaDabra LLC, co-owned by Yo Gabba Gabba LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, which spearheads licensing partnerships for the Gabba brand.
Bart Silberman, Founder of Golden Sombrero Licensing, adds: “We have a host of terrific licensing partners signed up, with even more to come. The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”
About Yo Gabba Gabba!
Yo Gabba Gabba! was created by Emmy Award-nominated Christian Jacobs and Scott Schultz and first premiered in 2007. It has since inspired and delighted generations of kids and families with its blend of cutting-edge music, colorful live-action characters and captivating animation. The newest series, Yo Gabba GabbaLand!, which premiered on Apple TV in August 2024, invites audiences to explore a magical world of endless possibilities and promise with friends both familiar and new.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About Golden Sombrero Licensing
For more than 20 years, Golden Sombrero Licensing has provided creative business development consulting services to the world’s foremost pop culture-driven brands. Notably, the Long Beach, California-based firm is currently driving new licensing and collaboration opportunities for Yo Gabba Gabba!. Founder Bart Silberman – a 25-plus-year industry veteran who has led creative efforts with brands including Disney, Displate, Fanatics, Major League Baseball, Oxford Pennant, Pepsi-Cola, Reyn Spooner, Sid & Marty Krofft, Super7, and more - heads a relentlessly creative team dedicated to providing out-of-the-box ideas and exceptional client service. Specialties include inbound and outbound licensing, brand collaborations, wholesale sales, branding, style guides, hard goods and soft goods sourcing and design, special events and merchandising. For the latest, visit www.goldensombrero.net or follow Golden Sombrero Licensing on LinkedIn.
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H/T: LicensingSource.net.
